At a Glance
- Tasks: Lead and optimise high-impact paid social campaigns for a vibrant jewellery start-up.
- Company: Join Indigo Lune, an exciting and fast-growing brand in the jewellery industry.
- Benefits: Be part of a close-knit team with opportunities to make a real impact.
- Other info: Dynamic role with potential for career growth and creative testing opportunities.
- Why this job: Shape the future of performance marketing and drive brand growth from the ground up.
- Qualifications: Experience in Paid Social strategy, particularly on Meta platforms, and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
The Indigo Lune team is growing, and we’re looking for an expert in performance marketing who’s passionate, self-motivated, and commercially switched on. You’ll need to bring a strong analytical and strategic mindset, with hands-on experience planning, delivering, and optimising high-impact paid social campaigns.
Indigo Lune is Lounge’s sister brand and an exciting start-up making waves in the jewellery world. Vibrant, dynamic, and fast-growing, we’re on a mission to become a leading name in the industry. As a smaller, closely-knit team, Indigo Lune offers a unique opportunity to make a real impact and help shape the future of the brand.
This is a standalone role and a key hire for us, you’ll be the first person dedicated to Paid Social, with the opportunity to build the strategy, shape best practices, and lay the foundations for how we scale performance marketing long-term. You’ll work closely with our Leadership team to own Paid Social end-to-end.
- Own and evolve Indigo Lune’s performance marketing strategy, ensuring it aligns with our wider business goals and growth targets.
- Strategically plan, implement and continuously optimise paid social campaigns across key platforms to maximise performance and return.
- Manage the full funnel across paid social and search, from ideation through to execution and reporting.
- Take full ownership of campaign budgets, ensuring spend is effectively allocated and managed to deliver strong revenue and ROI.
- Drive a culture of test, learn, and optimise across media, messaging and creative.
- Analyse performance and provide clear, actionable insights and recommendations to key stakeholders.
- Develop engaging, localised copy and targeting strategies that translate data into commercial and creative impact.
- Stay ahead of platform updates and industry trends, bringing relevant insights and new opportunities into the business.
- Explore and scale emerging paid channels (e.g. TikTok, Pinterest, YouTube) to diversify and grow our performance mix.
- Navigate attribution challenges (post-iOS14 and beyond), using the right data to inform spend and scale efficiently.
- Use tools and automation where possible to improve campaign efficiency, reporting, and budget pacing.
- Partner with leadership to ensure paid social strategy supports wider brand and commercial objectives.
We’d love it if you have:
- Proven experience leading Paid Social strategy, particularly across Meta platforms (Facebook, Instagram).
- Experience with Google Ads (Search, Shopping, Display).
- A blend of strategic thinking and hands-on delivery, someone who’s happy to roll up their sleeves and build from scratch.
- Strong analytical skills with confidence in Excel, Google Analytics, attribution tools and reporting dashboards.
- A performance-led mindset and ability to track and report results confidently against forecasts.
- Experience testing and scaling non-Meta channels (e.g. TikTok, YouTube, Pinterest).
- Familiarity with feed management and automation tools to streamline workflows.
- Commercial acumen and the ability to think about Paid Social as a driver of wider business impact.
- Passion for creative testing, someone who understands the role of content in performance.
- A curious, self-starting mindset, someone excited by the idea of building something from the ground up.
- Excellent communication and collaboration skills, able to work cross-functionally and influence stakeholders at all levels.
Sound like a bit of you? Hit that apply below.
Paid Social Manager (Indigo Lune) in Solihull employer: Lounge Underwear Limited
At Indigo Lune, we pride ourselves on being a vibrant and dynamic start-up in the jewellery industry, offering a unique opportunity for our Paid Social Manager to make a significant impact from day one. Our close-knit team fosters a collaborative work culture where creativity thrives, and employees are encouraged to take ownership of their projects, ensuring personal and professional growth. With a focus on innovation and performance, you'll have the chance to shape our marketing strategy and drive meaningful results in an exciting and fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager (Indigo Lune) in Solihull
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid social campaigns. This will give potential employers a taste of what you can bring to the table and how you can help shape their strategy.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Indigo Lune, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry news and updates on platforms like TikTok and Pinterest. Being knowledgeable about the latest trends will not only impress potential employers but also show that you're passionate about performance marketing.
We think you need these skills to ace Paid Social Manager (Indigo Lune) in Solihull
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for performance marketing shine through. We want to see that you're not just ticking boxes but genuinely excited about the role and the impact you can make at Indigo Lune.
Tailor Your Experience:Make sure to highlight your hands-on experience with paid social campaigns, especially on Meta platforms. We’re looking for someone who can hit the ground running, so be specific about your achievements and how they relate to our goals.
Be Analytical:Since we value a strong analytical mindset, include examples of how you've used data to drive decisions in your previous roles. Show us how you’ve optimised campaigns and what results you achieved – numbers speak volumes!
Keep It Engaging:Your application should reflect your creative side too! Use engaging language and a clear structure to make it easy for us to read. Remember, this is your chance to showcase your communication skills, so don’t hold back!
How to prepare for a job interview at Lounge Underwear Limited
✨Know Your Numbers
As a Paid Social Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROI, CPA, and CTR. Be ready to discuss how you've used data to optimise campaigns in the past and how you plan to do it for Indigo Lune.
✨Showcase Your Creativity
This role requires a blend of strategy and creativity. Prepare examples of successful campaigns you've led that involved innovative content or targeting strategies. Highlight how your creative approach has driven performance and engagement.
✨Understand the Brand
Familiarise yourself with Indigo Lune's products and brand ethos. Think about how you can align paid social strategies with their mission to stand out in the jewellery market. Showing genuine interest in the brand will set you apart.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills, especially around attribution challenges and budget management. Prepare to discuss specific scenarios where you've had to pivot strategies based on performance data or platform changes.
