At a Glance
- Tasks: Lead and optimise high-impact paid social campaigns for a vibrant jewellery start-up.
- Company: Join Indigo Lune, an exciting and dynamic brand in the jewellery industry.
- Benefits: Be part of a close-knit team with opportunities for growth and impact.
- Other info: Exciting chance to build from scratch and explore emerging channels.
- Why this job: Shape the future of performance marketing and make a real difference.
- Qualifications: Experience in paid social strategy, particularly on Meta platforms.
The predicted salary is between 40000 - 50000 £ per year.
The Indigo Lune team is growing, and we are looking for an expert in performance marketing who is passionate, self-motivated, and commercially switched on. You will need to bring a strong analytical and strategic mindset, with hands-on experience planning, delivering, and optimising high-impact paid social campaigns.
Indigo Lune is Lounge's sister brand and an exciting start-up making waves in the jewellery world. Vibrant, dynamic, and fast-growing, we are on a mission to become a leading name in the industry. As a smaller, closely-knit team, Indigo Lune offers a unique opportunity to make a real impact and help shape the future of the brand.
This is a standalone role and a key hire for us; you will be the first person dedicated to Paid Social, with the opportunity to build the strategy, shape best practices, and lay the foundations for how we scale performance marketing long-term. You will work closely with our Leadership team to own Paid Social end-to-end.
- Own and evolve Indigo Lune's performance marketing strategy, ensuring it aligns with our wider business goals and growth targets.
- Strategically plan, implement and continuously optimise paid social campaigns across key platforms to maximise performance and return.
- Manage the full funnel across paid social and search, from ideation through to execution and reporting.
- Take full ownership of campaign budgets, ensuring spend is effectively allocated and managed to deliver strong revenue and ROI.
- Drive a culture of test, learn, and optimise across media, messaging and creative.
- Analyse performance and provide clear, actionable insights and recommendations to key stakeholders.
- Develop engaging, localised copy and targeting strategies that translate data into commercial and creative impact.
- Stay ahead of platform updates and industry trends, bringing relevant insights and new opportunities into the business.
- Explore and scale emerging paid channels (e.g. TikTok, Pinterest, YouTube) to diversify and grow our performance mix.
- Navigate attribution challenges (post-iOS14 and beyond), using the right data to inform spend and scale efficiently.
- Use tools and automation where possible to improve campaign efficiency, reporting, and budget pacing.
- Partner with leadership to ensure paid social strategy supports wider brand and commercial objectives.
We would love it if you have:
- Proven experience leading Paid Social strategy, particularly across Meta platforms (Facebook, Instagram).
- Experience with Google Ads (Search, Shopping, Display).
- A blend of strategic thinking and hands-on delivery, someone who is happy to roll up their sleeves and build from scratch.
- Strong analytical skills with confidence in Excel, Google Analytics, attribution tools and reporting dashboards.
- A performance-led mindset and ability to track and report results confidently against forecasts.
- Experience testing and scaling non-Meta channels (e.g. TikTok, YouTube, Pinterest).
- Familiarity with feed management and automation tools to streamline workflows.
- Commercial acumen and the ability to think about Paid Social as a driver of wider business impact.
- Passion for creative testing, someone who understands the role of content in performance.
- A curious, self-starting mindset, someone excited by the idea of building something from the ground up.
- Excellent communication and collaboration skills, able to work cross-functionally and influence stakeholders at all levels.
Sound like a bit of you? Hit that apply below.
Paid Social Manager (Indigo Lune) employer: Lounge Underwear Limited
Indigo Lune is an exciting start-up within the jewellery industry, offering a vibrant and dynamic work environment where you can truly make an impact. As a key member of a closely-knit team, you'll have the unique opportunity to shape the Paid Social strategy from the ground up, driving performance marketing initiatives that align with our ambitious growth targets. With a strong focus on employee development and a culture that encourages creativity and innovation, Indigo Lune is an excellent employer for those looking to grow their careers in a fast-paced and rewarding setting.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager (Indigo Lune)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid social campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Indigo Lune, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry news and updates on platforms like TikTok and Pinterest. Being knowledgeable about the latest trends will not only help in interviews but also show your passion for the field.
We think you need these skills to ace Paid Social Manager (Indigo Lune)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see that you're not just ticking boxes but genuinely excited about the role and the impact you can make at Indigo Lune.
Be Specific About Your Experience:Make sure to highlight your hands-on experience with paid social campaigns. We love details, so share specific examples of campaigns you've managed, the strategies you implemented, and the results you achieved. Numbers speak volumes!
Tailor Your Application:Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect how your skills align with our needs. Mention your familiarity with platforms like Meta, TikTok, and Google Ads, and how you can help us grow.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep it professional. Share a bit about yourself and why you’re drawn to Indigo Lune, but also ensure your application is polished and free from typos. We’re excited to hear from you, so apply through our website!
How to prepare for a job interview at Lounge Underwear Limited
✨Know Your Numbers
As a Paid Social Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROI, CPC, and conversion rates. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Creativity
Indigo Lune values creative testing, so come prepared with examples of innovative campaigns you've executed. Think about how you can translate data into engaging content that drives performance.
✨Understand the Brand
Familiarise yourself with Indigo Lune's products and brand ethos. Show your passion for their jewellery and how you can align the paid social strategy with their mission to stand out in the market.
✨Prepare for Strategic Discussions
Since this role involves building the strategy from scratch, be ready to discuss your vision for paid social at Indigo Lune. Think about how you would approach budget allocation, channel diversification, and performance optimisation.