Head of Paid Social (Indigo Lune)

Role: Head of Paid Social (Indigo Lune)

The Indigo Lune team is growing, and we’re looking for an expert in performance marketing who’s passionate, self‑motivated, and commercially switched on.

You’ll need to bring a strong analytical and strategic mindset, with hands‑on experience planning, delivering, and optimising high‑impact paid social campaigns.

Indigo Lune is Lounge’s sister brand and an exciting start‑up making waves in the jewellery world.

Vibrant, dynamic, and fast‑growing, we’re on a mission to become a leading name in the industry.

From statement rings and chic necklaces to elegant bracelets and unique hand chains, we pride ourselves on crafting jewellery that truly stands out.

As a smaller, closely‑knit team, Indigo Lune offers a unique opportunity to make a real impact and help shape the future of the brand.

This is a standalone role and a key hire for us; you’ll be the first person dedicated to Paid Social, with the opportunity to build the strategy, shape best practices, and lay the foundations for how we scale performance marketing long‑term.

You’ll work closely with our Leadership team to own Paid Social end‑to‑end.

What you’ll do at Indigo Lune

• Define the long‑term vision for Paid Social, ensuring the channel continues to scale effectively as the business grows.
• Own and evolve Indigo Lune’s performance marketing strategy, ensuring it aligns with our wider business goals and growth targets.
• Strategically plan, implement and continuously optimise paid social campaigns across key platforms to maximise performance and return.
• Manage the full funnel across paid social and search, from ideation through to execution and reporting.
• Take full ownership of campaign budgets, ensuring spend is effectively allocated and managed to deliver strong revenue and ROI.
• Drive a culture of test, learn, and optimise across media, messaging and creative.
• Analyse performance and provide clear, actionable insights and recommendations to key stakeholders.
• Develop engaging, localised copy and targeting strategies that translate data into commercial and creative impact.
• Stay ahead of platform updates and industry trends, bringing relevant insights and new opportunities into the business.
• Explore and scale emerging paid channels (e. g. Tik Tok, Pinterest, You Tube) to diversify and grow our performance mix.
• Navigate attribution challenges (post‑i OS14 and beyond), using the right data to inform spend and scale efficiently.
• Use tools and automation where possible to improve campaign efficiency, reporting, and budget pacing.
• Partner with leadership to ensure paid social strategy supports wider brand and commercial objectives.

We’d love it if you have

• Proven experience leading Paid Social strategy, particularly across Meta platforms (Facebook, Instagram).
• Experience with Google Ads (Search, Shopping, Display).
• A blend of strategic thinking and hands‑on delivery, someone who’s happy to roll up their sleeves and build from scratch.
• Strong analytical skills with confidence in Excel, Google Analytics, attribution tools and reporting dashboards.
• A performance‑led mindset and ability to track and report results confidently against forecasts.
• Experience testing and scaling non‑Meta channels (e. g. Tik Tok, You Tube, Pinterest).
• Familiarity with feed management and automation tools to streamline workflows.
• Commercial acumen and the ability to think about Paid Social as a driver of wider business impact.
• Passion for creative testing, someone who understands the role of content in performance.
• A curious, self‑starting mindset, someone excited by the idea of building something from the ground up.
• Excellent communication and collaboration skills, able to work cross‑functionally and influence stakeholders at all levels.
• Play a key role in shaping the future of the performance marketing function, with the opportunity to grow the team as the business scales.

Here at Indigo Lune we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.

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