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For Companies At a Glance
- Tasks: Lead our global eCommerce strategy, driving revenue and optimising customer experience.
- Company: Join Lounge, a dynamic fashion brand with a collaborative culture.
- Benefits: Competitive salary, growth opportunities, and a vibrant office environment.
- Other info: Work in a supportive team, thriving in a creative and agile atmosphere.
- Why this job: Shape the future of online shopping and make a real impact in a fast-paced industry.
- Qualifications: Proven eCommerce leadership experience and strong understanding of digital merchandising.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a commercially astute, digitally driven Head of eCommerce. You'll be the strategic and operational lead for our global eCommerce function, driving on-site brand experience, revenue and conversion. This is a pivotal leadership role reporting into the COO, with significant scope to shape the future of how Lounge connects with and converts customers online.
What you will do
- Trading & Revenue Growth
- Own the eCommerce channel, delivering against ambitious targets.
- Identify and act on opportunities across conversion rate optimisation, AOV, and repeat purchase.
- Execute promotional and trading calendars in close partnership with Merchandising and Marketing.
- Site Experience & Optimisation
- Own the end to end customer journey on site from discovery to checkout ensuring a best in class UX.
- Lead a structured on site CRO programme, driving continuous experimentation across all key on-site touch points.
- Work closely with the Digital Product, UXUI and Tech teams to prioritise the site roadmap and deliver impactful improvements.
- Ensure all site content, imagery, and merchandising standards uphold the Lounge brand aesthetic.
- Data, Insight & Reporting
- Build a performance reporting framework that gives the business clear visibility on all key eCommerce KPIs.
- Champion a brand led culture, whilst translating data analytics into actionable insight for stakeholders at all levels.
- Partner with the product tech team to continuously improve operational efficiency, site health and effectiveness.
- Manage the relationship with key eCommerce technology vendors and platforms (Shopify).
- Evaluate and implement best in class tools across merchandising, personalisation, search, and checkout that suit the brand and bring back genuine value.
- Has experience working with large data sets and building out ranges in bulk.
- Comfortable working in Google sheets / Excel to manage building complex product ranges across multiple categories.
- Collaborate with Digital Product and Tech team to drive the eCommerce roadmap forwards in alignment with overall digital strategy.
- Leadership & Cross-Functional Collaboration
- Lead, mentor, and grow a high-performing eCommerce team across trading, UX, and operations.
- Act as the eCommerce voice in senior leadership discussions, clearly articulating vision, strategy and performance.
- Build strong working relationships across Marketing, Creative, Merchandising, Logistics, and Customer Experience.
- Champion the customer perspective, live in the shoes of a user at all times when adding insight.
What we are looking for
- Proven track record in a senior eCommerce leadership role, ideally within a high-growth DTC or fashion brand.
- Deep understanding of online trading, digital merchandising, and conversion optimisation.
- Strong commercial acumen with experience owning eCommerce function.
- Deep understanding and experience managing Shopify Plus and the Shopify ecosystem.
- Demonstrated ability to lead and develop multidisciplinary teams.
- Experience working across multiple markets and territories.
Skills & Attributes
- Customer obsessed, with a genuine understanding of what drives online buying behaviour.
- Excellent communicator who can engage, influence, and inspire across all levels of the business.
- Agile and resilient. Able to thrive in a fast-paced, ever-changing environment.
- Passionate about brand and committed to maintaining Lounge's distinctive aesthetic and voice online.
Here at Lounge we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.
Head of eCommerce in Birmingham employer: Lounge Underwear Limited
Contact Detail:
Lounge Underwear Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of eCommerce in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at Lounge or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your achievements in eCommerce. Use data to back up your success stories – numbers speak volumes!
✨Tip Number 3
Get ready for the interview! Research Lounge’s brand aesthetic and current eCommerce strategies. Be prepared to discuss how you can enhance their online presence and drive revenue growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Lounge team.
We think you need these skills to ace Head of eCommerce in Birmingham
Some tips for your application 🫡
Show Your Passion for eCommerce: When writing your application, let your enthusiasm for eCommerce shine through! Share specific examples of how you've driven revenue growth or improved customer experiences in previous roles. We want to see that you're not just qualified, but genuinely excited about the opportunity.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in online trading and digital merchandising. Use keywords from the job description to demonstrate that you understand what we're looking for. This helps us see how you fit into our vision!
Be Data-Driven: Since data is key in eCommerce, include metrics and results from your past roles. Whether it’s conversion rates, AOV, or any other KPIs, we love seeing numbers that back up your achievements. It shows us you can translate insights into actionable strategies!
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality come through in your writing. We’re looking for someone who can engage and inspire, so a touch of your unique voice can make your application stand out. Remember, we want to get to know the real you!
How to prepare for a job interview at Lounge Underwear Limited
✨Know Your Numbers
As a Head of eCommerce, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like conversion rates, average order value, and customer retention. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role involves leading a team, so be prepared to talk about your leadership approach. Share examples of how you've mentored teams and fostered collaboration across departments. Highlight any successful projects where you led cross-functional teams to achieve eCommerce goals.
✨Understand the Customer Journey
You’ll be responsible for optimising the customer experience from discovery to checkout. Familiarise yourself with best practices in user experience and conversion rate optimisation. Bring examples of how you've improved site experiences in past roles, focusing on customer-centric strategies.
✨Be Ready to Discuss Tools and Tech
Since you'll be managing eCommerce technology vendors and platforms like Shopify, make sure you can speak confidently about your experience with these tools. Discuss any specific tools you've implemented that enhanced operational efficiency or improved site health, and how they aligned with business objectives.