At a Glance
- Tasks: Lead our global eCommerce strategy, driving revenue and optimising customer experience.
- Company: Join Lounge, a dynamic fashion brand with a collaborative culture.
- Benefits: Competitive salary, growth opportunities, and a vibrant office environment.
- Other info: Work in a supportive team, thriving in a creative and agile atmosphere.
- Why this job: Shape the future of online shopping and make a real impact in a fast-paced industry.
- Qualifications: Proven eCommerce leadership experience and strong understanding of digital merchandising.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a commercially astute, digitally driven Head of eCommerce. You'll be the strategic and operational lead for our global eCommerce function, driving on-site brand experience, revenue and conversion. This is a pivotal leadership role reporting into the COO, with significant scope to shape the future of how Lounge connects with and converts customers online.
What you will do
- Trading & Revenue Growth
- Own the eCommerce channel, delivering against ambitious targets.
- Identify and act on opportunities across conversion rate optimisation, AOV, and repeat purchase.
- Execute promotional and trading calendars in close partnership with Merchandising and Marketing.
- Site Experience & Optimisation
- Own the end to end customer journey on site from discovery to checkout ensuring a best in class UX.
- Lead a structured on site CRO programme, driving continuous experimentation across all key on-site touch points.
- Work closely with the Digital Product, UXUI and Tech teams to prioritise the site roadmap and deliver impactful improvements.
- Ensure all site content, imagery, and merchandising standards uphold the Lounge brand aesthetic.
- Data, Insight & Reporting
- Build a performance reporting framework that gives the business clear visibility on all key eCommerce KPIs.
- Champion a brand led culture, whilst translating data analytics into actionable insight for stakeholders at all levels.
- Partner with the product tech team to continuously improve operational efficiency, site health and effectiveness.
- Manage the relationship with key eCommerce technology vendors and platforms (Shopify).
- Evaluate and implement best in class tools across merchandising, personalisation, search, and checkout that suit the brand and bring back genuine value.
- Has experience working with large data sets and building out ranges in bulk.
- Comfortable working in Google sheets / Excel to manage building complex product ranges across multiple categories.
- Collaborate with Digital Product and Tech team to drive the eCommerce roadmap forwards in alignment with overall digital strategy.
- Leadership & Cross-Functional Collaboration
- Lead, mentor, and grow a high-performing eCommerce team across trading, UX, and operations.
- Act as the eCommerce voice in senior leadership discussions, clearly articulating vision, strategy and performance.
- Build strong working relationships across Marketing, Creative, Merchandising, Logistics, and Customer Experience.
- Champion the customer perspective, live in the shoes of a user at all times when adding insight.
What we are looking for
- Proven track record in a senior eCommerce leadership role, ideally within a high-growth DTC or fashion brand.
- Deep understanding of online trading, digital merchandising, and conversion optimisation.
- Strong commercial acumen with experience owning eCommerce function.
- Deep understanding and experience managing Shopify Plus and the Shopify ecosystem.
- Demonstrated ability to lead and develop multidisciplinary teams.
- Experience working across multiple markets and territories.
Skills & Attributes
- Customer obsessed, with a genuine understanding of what drives online buying behaviour.
- Excellent communicator who can engage, influence, and inspire across all levels of the business.
- Agile and resilient. Able to thrive in a fast-paced, ever-changing environment.
- Passionate about brand and committed to maintaining Lounge's distinctive aesthetic and voice online.
Here at Lounge we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.
Head of eCommerce in Birmingham employer: Lounge Underwear Limited
At Lounge, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Head of eCommerce, you will have the opportunity to lead a dynamic team in our Solihull HQ, driving significant growth while enjoying a supportive environment that prioritises employee development and well-being. With a strong focus on brand integrity and customer experience, you'll be empowered to make impactful decisions that shape the future of our eCommerce strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Head of eCommerce in Birmingham
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Lounge Underwear Limited are looking for when hiring for a Head of eCommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Lounge Underwear Limited for the Head of eCommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Lounge Underwear Limited as a Head of eCommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Lounge Underwear Limited’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of eCommerce.
We think you need these skills to ace Head of eCommerce in Birmingham
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Lounge Underwear Limited, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Lounge Underwear Limited's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Lounge Underwear Limited. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Lounge Underwear Limited
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Lounge Underwear Limited uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Lounge Underwear Limited. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
