At a Glance
- Tasks: Lead digital marketing and e-commerce strategies to enhance client experiences and drive sales.
- Company: Join a luxury brand known for innovation and excellence in digital retail.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on creativity and results.
- Why this job: Be at the forefront of digital transformation in a thriving e-commerce landscape.
- Qualifications: Experience in digital marketing, SEO, and strong analytical skills required.
The predicted salary is between 50000 - 65000 € per year.
The Digital Retail & E-commerce team has two clear goals: providing a platform for the market to discover our brand & products for a best-in-class omnichannel experience, and driving a thriving e-commerce business through our website and via Client Services, animating & celebrating our clients.
Managing an end-to-end e-commerce experience, from traffic acquisition, the website and app, Client Services, in-store experiences such as online appointment bookings & click & collect, logistics & operations including last mile delivery, packaging & commercial cut-off dates, clienteling & live shopping events, and a digital transformation mindset among the wider business.
As the Digital Retail & E-Commerce Manager for the UK, South Africa & Ireland, you will be pivotal to delivering game-changer projects, and reaching business goals as part of a team of four, with one direct report. You will work in an innovation-mindset environment, delivering at pace meaningful results. Collaborating with multi-functions locally including finance, supply chain & logistics, client development & our retail network. You will partner closely with Client Services based in Brussels, as well as our digital teams in Paris.
Job Responsibilities
- Digital Marketing
- Driving quality traffic to the website through Search & CRM
- Managing Paid Search, working hand in hand with agency counterpart to deliver results and dynamic adverts aligned to commercial pushes and brand launches.
- Providing agency with KPI targets & optimising on a weekly basis
- Strategically optimising paid search shopping feeds with agency support through title optimisation and custom labels
- Developing SEO strategy & optimisation to maximise organic visibility within Google & Bing
- Supporting email marketing strategy aligned to central & local needs, targeting & segmenting, planning and AB testing
- Supporting the team to build & send CRM marketing emails
- Analytics & Insights
- Supporting weekly & monthly trade analytics to derive opportunities & actions using sales data & Google Analytics
- Providing ad-hoc analytics when needed to support business priorities, using Content Square to articulate client experience and e-commerce analytics to report on delivery methods
- Supporting Client Services with sales analysis and insights to direct attention to opportunities
- Reporting & actions synthesised to clearly communicate performance & actions to wider retail business
- Forecasting digital revenue based on historic data, current trend and plans
- Playing a key role in overseeing operations projects & managing user experience testing
- Managing order fulfilment delays and tracking, liaising directly with warehouse and Client Services teams to ensure correct communications to clients
- Working with local teams to ensure correct commercial cut-off dates are communicated to clients, and met by logistics partners
- Managing relationship with logistic partners, monitoring performance on a weekly and monthly basis, ensuring a high level of client experience
- Owning the last-mile delivery proposition, managing roll-out throughout the UK market, perfecting the client experience and performance, adding best-in-class services and personalisation for high-value clients
- Animating our Digital Ambassador retail community, partnering with stores to ensure optimised and aligned client experience
- Presenting digital topics on a regular basis to retail teams, including inductions, onboardings and other retail lead programmes to drive an omnichannel mindset and digital adoption
- Implementing drive-to-store initiatives, including events, pop-ups and clienteling appointments
- Owning third-party digital presence, ensuring an elevated and brand-lead experience to drive engagement to the brand with drive-to-store KPIs
- Managing relationships, sharing performance and partnering closely with store teams to optimise the platforms
- Developing third-party presence to introduce new innovative partnerships
Profile
- Entrepreneurial, results-driven, self-driven, clear communication, proactive, innovative
- Excellent interpersonal skills with the ability to establish professional working relationships with both internal & external contacts
- Passionate about luxury, digital and innovation. Abreast of ever-evolving market trends.
- Experience in brand-lead digital marketing, Paid Search & SEO
- Knowledgeable on how to measure an e-commerce business, able to synthesise actionable insights
- Strong analytical skill set, able to find the story in big data
- Expertise in Google Analytics and Content Square
- Excel skills are key
- Focus on Client Experience
- Thrives in high-performance environments, with a joyful team spirit
- People management experience
Digital Retail & E-Commerce Manager in London employer: LOUIS VUITTON
As a leading player in the luxury retail sector, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while promoting a vibrant and inclusive culture. Located in the UK, South Africa, and Ireland, our teams benefit from a dynamic atmosphere that encourages creativity and celebrates success, making us an outstanding employer for those passionate about digital retail and e-commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Retail & E-Commerce Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is a great way to demonstrate your expertise in digital marketing and e-commerce.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can contribute to their goals, especially in driving e-commerce success and enhancing client experiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Retail & E-Commerce Manager in London
Some tips for your application 🫡
Show Your Passion for Digital:When writing your application, let your enthusiasm for digital retail and e-commerce shine through. We want to see how passionate you are about the industry and how you can contribute to our innovative mindset.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing, SEO, and analytics. We love seeing how your past roles align with what we do at StudySmarter, so don’t hold back on those details!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Use bullet points if it helps!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with StudySmarter!
How to prepare for a job interview at LOUIS VUITTON
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around SEO and paid search strategies. Be ready to discuss how you've driven traffic in previous roles and share specific examples of campaigns that worked well.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've used data to inform decisions. Bring examples of how you've synthesised insights from Google Analytics or sales data to drive e-commerce performance.
✨Understand the Omnichannel Experience
Familiarise yourself with omnichannel strategies and be prepared to talk about how you can enhance the client experience across various platforms. Think about how you would implement initiatives like click & collect or online appointment bookings.
✨Be Ready to Discuss Team Collaboration
Since this role involves working closely with multiple teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your interpersonal skills and how you’ve built relationships with both internal and external stakeholders.
