Festival brand manager for Louder Entertainment Limited
About the Role
- Lead thebranding and creative strategy campaigns across a portfolio of a multi day 25,000-capacity new festival in London
Key Responsibilities
- ‑ Develop and own the overarching brandingstrategy across the festival days.
- ‑ Manage and allocate the creative budget across events, channels, and agencies with rigorous accountability.
Campaign Planning & Execution
- ‑ Own the full creative campaign calendar across all days this new festival, from on-sale announcement through to event weekend, ensuring timely delivery of all marketing milestones.
- ‑ Brief and oversee the creative team and external agencies on all campaign assets — digital, print, AV, and social — ensuring brand consistency and creative excellence.
- ‑ Oversee PR and communications strategy, working with the PR Manager and external agency to maximise editorial coverage and talent-led press moments.
- ‑ Manage influencer and content creator partnerships, ensuring authentic audience reach across key demographics.
- ‑ Engage artist mgmt. teams to devise creative content plans for launches on socials – artist involvement is integral when launching big campaigns.
Social Media
- ‑Lead with the social media agency to execute a strong dynamic campaign.
- ‑Demonstrate thorough knowledge of key social media platforms relevant to electronic music events, specifically Meta (Facebook & Instagram) and TikTok.
- ‑Stay up to date with platform trends, audience behaviours, and best practices to support the wider marketing team.
Manage external medial teams
- ‑ Manage the booking of media teams to capture content on the days and liaise with artist management for content capture, sharing. Post editing promotional assets and collating B Roll for future years.
- ‑Manage any sponsors requirements, content posting and CRM inclusion, capture at the events.
Must have a good knowledge of electronic music genres (Drum & Bass to House)
Location: London / South East. Minimum of 3 days per week in the office (central London (Soho)) / & work from home role other days.
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