At a Glance
- Tasks: Lead innovative marketing strategies for a cutting-edge B2B SaaS product in telecom.
- Company: Join LotusFlare, a dynamic tech company transforming the telecom industry.
- Benefits: Enjoy yearly bonuses, stock options, flexible hours, and professional training.
- Other info: Collaborate with diverse teams and leverage AI tools for marketing excellence.
- Why this job: Make an impact by crafting compelling narratives that resonate with global decision-makers.
- Qualifications: 10+ years in B2B marketing with strong storytelling and analytical skills.
The predicted salary is between 70000 - 90000 £ per year.
We are looking for a dynamic and strategic Enterprise Marketing Manager to join our growing team. This is a high-impact, highly visible role where you will contribute to the marketing narrative for LotusFlare’s B2B SaaS product portfolio, drive enterprise demand generation, and elevate the brand among global telecom decision-makers. You will work closely with product, sales, and leadership teams to craft compelling stories that convert into pipeline.
Responsibilities:
- Define differentiated messaging, value propositions, and positioning for LotusFlare’s DNO Cloud platform with a focus on AI use cases and outcomes.
- Drive market and competitive intelligence to inform product marketing strategy and identify new business opportunities.
- Contribute to the Go-to-Market (GTM) plan for product launches, mapping the buyer’s journey across digital channels including SEO, social media, events, and collateral.
- Contribute to creation of thought leadership content including webinars, technical blogs, newsletters, and client case studies to generate new opportunities.
- Produce high-quality marketing assets including pitch decks, product data sheets, solution web pages, demo scripts, battle cards, and ROI calculators.
- Implement scalable lead generation and nurturing programs that drive qualified leads throughout the full sales funnel.
- Leverage AI tools to drive marketing velocity, content quality, campaign optimization, and productivity.
- Contribute to and optimize LotusFlare.com for messaging, content, design, and performance.
- Provide sales enablement collateral and market intelligence to support active sales cycles.
- Track and report on marketing KPIs and ROI, using data to continuously optimize programs.
Benefits:
- Yearly bonus
- Company stock options
- Paid lunch
- Truly flexible working hours
- Training and workshops
Experience and Achievements:
- Creative thinker with a strong eye for storytelling, design, and brand consistency.
- Hands-on experience with AI tools for content creation, automation, and analytics.
- Ability to translate highly technical AI concepts—including Agentic AI, Large Language Models (LLMs), and automated network reasoning—into clear, business-value-driven narratives for C-suite telecom executives.
- Proven ability to navigate ambiguity and collaborate across globally dispersed teams in Product, Sales, and Finance.
- Demonstrated success marketing enterprise software to Fortune 500 or Global 2000 clients.
- Experience at or with top-tier enterprise technology companies such as Amdocs, Ericsson, Accenture, IBM, Salesforce, Oracle, SAP, or similar.
Key Skills:
- 10+ years of B2B marketing experience with a proven ability to manage and scale full-stack marketing programs.
- Proficiency in marketing platforms such as HubSpot, Marketo, Salesforce, or similar.
- Familiarity with SEO, SEM, AEO and digital advertising to drive inbound enterprise leads.
- Strong analytical mindset with a track record of using data to drive decisions and deliver against measurable KPIs.
- Exceptional communication, writing, and presentation skills with strong executive presence.
- Telecom domain knowledge—experience marketing to CSPs with an understanding of BSS, API monetization, or 5G.
- Experience utilizing AI productivity and design tools to rapidly prototype high-quality marketing collateral, product explainers, and sales enablement assets without relying on external agency support.
- Familiarity with TMForum frameworks or telecom industry standards.
- Experience with agentic AI or cloud-based SaaS solutions.
- Manage press releases, media materials, and contribute to analyst relationships with firms such as Gartner, Forrester, and IDC.
We think you need these skills to ace Senior Marketing Manager (LotusFlare DNO)
B2B Marketing
Enterprise Demand Generation
Brand Positioning
Market Intelligence
Go-to-Market Strategy
SEO
Social Media Marketing