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- Tasks: Lead regional marketing strategy and execute impactful campaigns to boost brand presence.
- Company: Join Nomad, a game-changer in global mobile connectivity powered by LotusFlare.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of mobile connectivity while influencing global marketing strategies.
- Qualifications: 7+ years in marketing with strong collaboration and full-funnel experience.
- Other info: Be part of a high-performance team driving innovation in telecom.
The predicted salary is between 43200 - 72000 £ per year.
Nomad, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology, offering seamless global mobile connectivity to travelers and digital natives. We’re hiring a Regional Marketing Lead to spearhead our go-to-market efforts in [region] as we expand our international footprint. This is a pivotal leadership role within a newly established regional team, responsible for localizing global strategy, executing high-impact campaigns, and scaling our marketing presence in key markets. You’ll report directly to the Global Marketing team based in Singapore, while taking full ownership of the regional marketing roadmap and execution. The ideal candidate is both strategic and hands-on, understands local nuances, and thrives in a fast-paced, high-growth, startup-like environment.
What You’ll Do
- Own the regional marketing strategy and execution, aligning with global brand and business goals
- Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns
- Localize and activate across brand, digital, partnerships, PR, events, and influencers
- Build and manage relationships with local agencies, creators, affiliates, and media partners
- Optimize regional acquisition and retention funnels with support from global growth and product teams
- Gather and share market and consumer insights to shape global positioning and campaign planning
- Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes
- Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence
Who You Are
- At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles
- Strong cross-functional collaborator, able to bridge regional execution with global priorities
- Experienced in full-funnel marketing, spanning brand, acquisition, and lifecycle
- Deep understanding of local culture, platforms, media, and consumer behavior
- Proven ability to manage external partners including agencies and influencer networks
- Comfortable in high-autonomy, fast-growth environments, with the ability to make data-informed decisions
- Entrepreneurial — scrappy, proactive, and resourceful, with a bias for action
Bonus Points For
- Experience launching or scaling consumer tech, travel, or telco products in the region
- Familiarity with both B2C and B2B2C marketing motions
- Prior work experience in a global org or matrixed team structure
- Some knowledge of eSIMs, mobile connectivity, or telecom industries
- Fluency in a regional language beyond English
KPIs You’ll Be Measured On
- Growth in regional brand awareness, reach, and perception
- Acquisition and conversion performance (CAC, ROAS, LTV)
- Campaign effectiveness including engagement, retention, and virality
- Success of local market entry and regional GTM launches
- Strength of cross-functional collaboration with global HQ and partner teams
Why Join Us
Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you’re a digital nomad, a business traveler, or a family on the move, Nomad provides affordable, seamless eSIM access in 200+ destinations worldwide. As a part of LotusFlare’s global ecosystem, you’ll join a company that supports top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare’s cloud-native Digital Network Operator (DNO) platform empowers digital-first experiences, drives customer engagement, and unlocks growth at scale. With headquarters in Silicon Valley and offices across Europe, and Asia, we’re building a global-first, high-performance team. This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.
Regional Marketing Lead employer: LotusFlare
Contact Detail:
LotusFlare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase what you can bring to the table, especially for a role like Regional Marketing Lead.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. Tailor your answers to show how your experience aligns with their goals, especially in localising global strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Nomad, where we’re all about transforming mobile connectivity.
We think you need these skills to ace Regional Marketing Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Regional Marketing Lead role. Highlight your experience in GTM strategies and how you can localise global campaigns to fit our needs.
Showcase Your Experience: We want to see your hands-on experience in marketing! Share specific examples of successful campaigns you've led, especially those that demonstrate your understanding of local markets and consumer behaviour.
Be Data-Driven: Since we’re all about making informed decisions, include metrics and KPIs from your previous roles. Show us how your efforts have driven growth and improved brand awareness in your past positions.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at LotusFlare
✨Know Your Market
Before the interview, dive deep into the local market dynamics of the region you're applying for. Understand consumer behaviour, key competitors, and any recent trends in mobile connectivity. This will not only show your enthusiasm but also your strategic thinking skills.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've led or contributed to in the past. Highlight the strategies you used, the challenges you faced, and the measurable outcomes. This will demonstrate your hands-on experience and ability to drive results in a fast-paced environment.
✨Emphasise Cross-Functional Collaboration
Since this role requires working closely with global teams, be ready to share examples of how you've successfully collaborated across different functions. Discuss how you bridged gaps between regional execution and global priorities, showcasing your teamwork and communication skills.
✨Be Ready for Data-Driven Discussions
Familiarise yourself with key performance indicators relevant to the role, such as CAC, ROAS, and campaign effectiveness. Be prepared to discuss how you've used data to inform your marketing decisions and optimise campaigns, as this will highlight your analytical mindset.
