At a Glance
- Tasks: Transform category and shopper data into actionable insights for growth.
- Company: Join Lotus Natural Foods, a leader in healthy snacking with exciting brands.
- Benefits: Competitive salary, vibrant office environment, and opportunities for professional development.
- Other info: Collaborative team culture with a focus on innovation and growth.
- Why this job: Make a real impact on brand growth while working with data and insights.
- Qualifications: Experience in data analysis and FMCG Category Management preferred.
The predicted salary is between 35000 - 45000 £ per year.
Lotus Natural Foods is the healthy snacking division of Lotus Bakeries, with a portfolio of 5 incredible brands — BEAR, TREK, nakd., Kiddylicious and Peter's Yard — each with its own distinct proposition and role within the business. We have great ambitions for all our brands, ensuring that as a business we deliver sustainable long-term growth. We believe that taste and quality are 100% of what underpins us as brand leaders within our categories, and what sets us apart from our competitors.
All of our brands started right here in the UK as their first market, but over the years we have grown into a global business — our ranges have expanded, and so have we. To date we have achieved so much, but there is still plenty of room to grow — and that means we need more brilliant people; those who share an ambition for making a difference and want to join us in delivering the next chapter of growth.
This role will be working on our Peter’s Yard brand. We are looking for a talented Category Manager who can turn our category and shopper data into actionable insights, both internally, and with our retailer customers. This is a great opportunity for someone who is a couple of years into their career in Category Management and ready for their next step. If you think you would enjoy discovering valuable insights to unlock growth opportunities for us and our retailers, then this could be the role for you!
The Category Development team sits within the wider commercial function and it is a vital part of the business. As one of the fastest growing Savoury Biscuit brands, we have huge opportunity to influence and drive growth. Reporting into the Head of Category, you’ll work closely with the relevant commercial manager for your customer accounts, and also cross-functionally with the brand and shopper marketing teams to help the wider business understand us and our competitors.
You’ll be experienced with data sources including Nielsen/Circana, Dunnhumby and Nectar 360 and will provide ongoing understanding to the wider business of what is driving both our brands and the competition. Making recommendations to both the business and our key retail customers on range, fixture, price and promotion to help unlock future sales growth. Building and maintaining strong relationships with key buyers and merchandising contacts in order for them to trust and implement your recommendations. Providing analysis and insight for the commercial teams to take directly to retailers. Sharing monthly reporting to ensure everyone internally understands the category and to enable the business to make strategic decisions based on the data.
Alongside living our TOP values, we are looking for someone who:
- Is experienced at data analysis – not just churning the numbers, but telling the story behind them too.
- Can help coach the rest of the business to make the best possible use of the data and insights available, so being self-sufficient when it comes to data will be key.
- Has excellent communication skills, in particular presentation skills and story-telling.
- Can build and develop great relationships as a trusted expert, both internally and with our buyers and merchandising contacts at retail customers.
- Is outcome focused, and results driven.
- Is able to prioritise quickly in a fast moving, entrepreneurial environment.
- Is happy to roll up sleeves and get stuck in – we are a team who all help each other, from everything such as data insights to developing the best way to do things to set ourselves up for future growth.
You will need to have experience using data providers such as Nielsen, Circana, Kantar, Dunnhumby Shop and/or Nectar 360 SIP. Ideally have a background in FMCG Category Management or Insights either supplier or agency side.
Other key requirements:
- Right-To-Work within the UK (without sponsorship)
- Minimum Education to Bachelors Degree level
Please note this role is a full-time position at our beautiful offices in St Albans, with four days a week spent on-site. Please only proceed if this works for you.
Category Manager - Peter's Yard in St Albans employer: LOTUS
Lotus Natural Foods is an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation within the healthy snacking sector. With a strong focus on employee growth, we provide opportunities for professional development and the chance to make a meaningful impact on our brands, particularly Peter's Yard, in a supportive environment located in the picturesque St Albans. Join us to be part of a dynamic team that values data-driven insights and encourages every member to contribute to our ambitious growth journey.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager - Peter's Yard in St Albans
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Peter's Yard or similar brands. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your data skills! Prepare to discuss how you've turned data into actionable insights in past roles. Bring examples to the table during interviews to demonstrate your expertise.
✨Tip Number 3
Be ready to roll up your sleeves! Highlight your willingness to dive into projects and collaborate with teams. Employers love candidates who are team players and eager to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Lotus Natural Foods.
We think you need these skills to ace Category Manager - Peter's Yard in St Albans
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, make sure to highlight your love for data analysis. We want to see how you can turn numbers into stories that drive decisions. Share examples of how you've used data to unlock growth opportunities in the past!
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the specific skills and experiences that match the Category Manager role at Peter's Yard. We’re looking for someone who understands our brands and can connect with our mission.
Communicate Clearly:Your written communication skills are key! Make sure your application is clear, concise, and engaging. We want to see that you can present insights effectively, so don’t shy away from showcasing your storytelling abilities in your application.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Lotus Natural Foods!
How to prepare for a job interview at LOTUS
✨Know Your Data Inside Out
Make sure you’re well-versed in the data sources mentioned, like Nielsen and Dunnhumby. Be prepared to discuss how you've used data analysis to drive insights in your previous roles, and think of specific examples where your recommendations led to tangible results.
✨Tell a Compelling Story
Since storytelling is key for this role, practice presenting your insights in a way that captivates your audience. Use real-life scenarios to illustrate how your data-driven decisions have positively impacted business outcomes, making it relatable and engaging.
✨Build Rapport with Your Interviewers
Remember, this role involves building relationships with buyers and merchandising contacts. Show your interpersonal skills during the interview by being personable and approachable. Ask questions about their experiences and share your thoughts to create a two-way conversation.
✨Demonstrate Your Outcome Focus
Be ready to discuss how you prioritise tasks in a fast-paced environment. Share examples of how you’ve successfully managed multiple projects while keeping an eye on results. This will show that you’re not just about the numbers, but also about achieving meaningful outcomes.
