At a Glance
- Tasks: Analyse data to drive brand growth and build relationships with key retail contacts.
- Company: Join Lotus Natural Foods, a leader in healthy snacking with exciting brands.
- Benefits: Competitive salary, vibrant office environment, and opportunities for personal growth.
- Other info: Full-time role in St Albans, with a collaborative and dynamic team.
- Why this job: Make a real impact in a fast-paced, entrepreneurial setting with natural food brands.
- Qualifications: Data analysis experience and strong communication skills are essential.
The predicted salary is between 29700 - 36300 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, has a portfolio of five incredible brands: BEAR, TREK, nakd., Kiddylicious, and Peter’s Yard. We have great ambitions for all our brands, ensuring sustainable growth over the long term. Taste and quality are what underpins us as brand leaders within our categories, setting us apart from our competitors.
To date, we have achieved much, but there is still plenty of room to grow further, which means we need more brilliant people who share an ambition for making a difference. You will report to the Category Development Manager. The key focus areas of the role include:
- Becoming a business expert in the continuous NielsenIQ (NIQ), dunnhumby, and Nectar 360 SIP category data we purchase, providing ongoing understanding to the wider business of what drives our brands and the competition.
- Making recommendations to both the business and our key retail customers on range, fixture, price, and promotions to help unlock future sales growth.
- Building and maintaining strong relationships with key buyers and merchandising contacts to ensure they trust and implement your recommendations.
- Providing analysis and insight for the Commercial team to take directly to retailers.
- Sharing monthly reporting responsibilities to ensure that everyone internally understands the category and enables the business to make strategic decisions based on data.
You will need:
- Experience in data analysis – not just pulling numbers but telling the story behind them.
- Excellent communication skills, particularly presentation skills and storytelling.
- The ability to build and develop great relationships as a trusted expert, both internally and with our buyers and merchandising contacts at retail customers.
- Outcome-focused and results-driven.
- Able to prioritise quickly in a fast-moving, entrepreneurial environment.
- Willingness to roll up sleeves and get involved – we are a small category team and need people who can do everything from churning data to developing the best way to set ourselves up for future growth.
Other essential requirements for this role include:
- Right-To-Work within the UK (without sponsorship).
- Minimum education to Bachelor's Degree level.
- Previous experience in FMCG, ideally in category management or insights, either supplier or agency side.
- Experience using data providers like Circana, Kantar, Nielsen, Dunnhumby Shop, and/or Nectar 360 SIP.
Please note this role is a full-time position at our beautiful offices in St Albans, with four days a week spent on-site. Please only proceed if this works for you.
Category Executive TREK & nākd. UK in St Albans employer: LOTUS
Lotus in Hethel is an exceptional employer, offering a dynamic work environment where innovation and quality are at the forefront of our operations. With a strong emphasis on employee growth, we provide opportunities for continuous learning and development, alongside a flexible working policy and attractive performance bonuses. Join us to be part of a collaborative team dedicated to excellence in engineering and manufacturing.
StudySmarter Expert Advice🤫
We think this is how you could land Category Executive TREK & nākd. UK in St Albans
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LOTUS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LOTUS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LOTUS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LOTUS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Executive TREK & nākd. UK in St Albans
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LOTUS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LOTUS:Show us that you’ve done your homework! In your application, briefly mention what you admire about LOTUS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LOTUS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LOTUS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LOTUS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
