At a Glance
- Tasks: Lead brand strategies and engage with consumers to grow Peter's Yard as the UK's favourite sourdough brand.
- Company: Join Lotus Natural Foods, a dynamic company with ambitious growth plans and a portfolio of exciting brands.
- Benefits: Competitive salary, creative environment, and opportunities for professional development.
- Other info: Join a passionate team focused on innovation and consumer engagement.
- Why this job: Be the face of a beloved brand and make a real impact in the healthy snacking market.
- Qualifications: 2-3 years marketing experience in FMCG and a Bachelor's degree required.
The predicted salary is between 35000 - 45000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, has a portfolio of 5 incredible brands: BEAR, TREK, nakd, Kiddylicious, and Peter’s Yard. We have great ambitions for all our brands, ensuring sustainable growth over the long-term. Taste and quality are what underpins us as brand leaders within our categories.
Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough products. The company was founded in 2008, acquired in 2022 by Lotus Bakeries, and is now listed in Tesco, Waitrose, Sainsbury’s, Ocado, Booths, Wholefoods, and 3,000 independent farm shops and delis. The company has ambitious growth plans to expand the business and build the brand in the UK across grocery outlets, food service, and speciality stores.
Reporting to the Marketing Manager, you will execute brand strategies that significantly grow household penetration and help make Peter’s Yard the UK’s favourite Sourdough Bakery Brand. You will manage our communication, online community, and help us build a brand that people love. This includes delivering engaging content, PR, advertising, and community activity to help us reach new consumers.
Alongside living our T.O.P. values of Team Spirit, Open Dialogue, and Passion, below is where you’ll spend most of your time:
- Consumer Activation: Lead and implement best in class consumer activation plans with evaluation ensuring all activities link back to our strategies to deliver the plan.
- Owned Media, Influencers, Brand Partnerships & Community: Own all content development and community management.
- Product Management: Continually analyse portfolio performance and keep the brand proposition ahead of the competition, identifying opportunities for growth and improvements.
- New Product Launches: Deliver yearly NPD launches with detailed go-to-market plans including sell-ins, packaging design, and comms launch plans – working alongside product development, sales, and category from concept through to launch and evaluation.
We are seeking an energetic and experienced Brand Manager, who wants to join our fast-paced team and make a real difference. As Brand Manager, you will be a key member of our team driving brand awareness and penetration, building strong relationships with our consumers and ensuring that our products reach as many people as possible.
Knowledge & Experience:
- Right-To-Work within the UK (without sponsorship).
- Minimum Education to Bachelor’s Degree level.
- Min 2-3 years relevant Marketing experience in an FMCG business.
- Experience working in a brand team, managing through the line campaigns.
- Experience with social media scheduling and analytics tools.
- Experience of Owned Media Content development and working with influencers.
- Experience managing websites, ideally with WordPress, and using Google Analytics.
- Nice to have: proficient in Adobe Creative suite (InDesign, Illustrator, Lightroom, Photoshop).
- Ability to project manage well, including project coordination internally, track and report progress, and deliver on time and within budget.
- A good understanding of advertising agencies and the ability to plan, measure, and execute marketing campaigns and strategies.
- Drawing out insights from data.
- Good understanding of speciality food brands.
Key Attributes:
- Creative.
- Pro-active.
- Collaborative.
- Analytical thinker.
- Good communication skills, both oral and written.
- Consumer first mindset.
- Passionate about being part of the growth of the Peter’s Yard business.
- Dynamic and people-focused: able to excite others both internal and external to the business about what you’re trying to achieve.
Brand Manager Peter's Yard UK in St Albans employer: LOTUS
At Lotus Natural Foods, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Brand Manager for Peter's Yard in the UK, you will have the opportunity to drive brand growth while working alongside passionate colleagues who share a commitment to quality and innovation. With a focus on employee development and a supportive environment, we encourage our team members to thrive and make a meaningful impact in the healthy snacking industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager Peter's Yard UK in St Albans
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for the brand shine through. Talk about how you can contribute to Peter’s Yard’s growth and why you love their products. Authenticity goes a long way!
✨Tip Number 3
Prepare for the unexpected! Research common interview questions but also think outside the box. Be ready to discuss how you’d handle real-life scenarios related to brand management. This shows you’re not just book-smart but also street-smart.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email to express your appreciation for the opportunity. It keeps you fresh in their minds and shows you’re genuinely interested in joining the team at Peter’s Yard.
We think you need these skills to ace Brand Manager Peter's Yard UK in St Albans
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the brand shine through! We want to see that you’re genuinely excited about joining Peter’s Yard and contributing to our growth story.
Tailor Your Experience:Make sure to highlight your relevant marketing experience in FMCG. We’re looking for someone who can manage campaigns and has a knack for consumer activation, so connect your past roles to what we’re doing at Peter’s Yard.
Be Creative:Don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or how you present your ideas, we love innovative thinkers who can bring fresh perspectives to our brand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Peter’s Yard!
How to prepare for a job interview at LOTUS
✨Know Your Brands Inside Out
Before the interview, dive deep into Peter's Yard and its unique selling points. Understand their product range, values, and recent campaigns. This will not only show your enthusiasm but also help you align your answers with their brand ethos.
✨Showcase Your Marketing Experience
Be ready to discuss specific marketing campaigns you've managed in the past. Highlight your experience with consumer activation, social media strategies, and any successful product launches. Use metrics to demonstrate your impact and how you can bring that expertise to Peter's Yard.
✨Prepare for Creative Problem-Solving
Expect questions that assess your analytical thinking and creativity. Think of examples where you've identified growth opportunities or tackled challenges in previous roles. This will showcase your proactive mindset and ability to drive brand awareness.
✨Engage with Their Community
Familiarise yourself with Peter's Yard's online presence and community engagement efforts. Be prepared to discuss how you would manage their communication and build relationships with consumers. Showing that you understand the importance of community will resonate well with the interviewers.
