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- Tasks: Drive brand strategies for TREK, managing partnerships and executing marketing campaigns.
- Company: Lotus Natural Foods, a leader in healthy snacking with a global presence.
- Benefits: Competitive salary, vibrant office culture, and opportunities for personal growth.
- Other info: Dynamic role with hands-on execution and plenty of opportunities to attend exciting events.
- Why this job: Join a passionate team and make a real impact on a fast-growing brand.
- Qualifications: Bachelor's degree and 4+ years in FMCG marketing with strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, has a portfolio of five incredible brands: BEAR, TREK, nakd, Kiddylicious, and Peter’s Yard. We have great ambitions for all our brands, ensuring sustainable growth over the long term. Taste and quality are what underpins us as brand leaders within our categories.
Reporting to the UK Marketing Manager, you will execute brand strategies that significantly grow household penetration for TREK, the fastest growing brand in the category. You will be a passionate and driven marketer with real opportunities to own and shape TREK’s partnerships, owned channels including social, and influencers programme from ideation through to execution, whilst navigating the challenges of changing advertising regulations.
In addition to these areas of focus, excellent execution is key across a wide range of marketing activities including:
- Events
- In-store activation
- On-pack promotions
- ATL amplification
- Innovation launch campaigns
Below is where you’ll spend most of your time:
- Lead TREK’s partnerships programme: ownership of planning/optimisation in addition to day-to-day partners management and hands-on execution.
- Own the TREK owned media schedule, guiding social agency and working with our in-house design studio to deliver always-on content that drives engagement and relevancy.
- Build compelling amplification plans for brand launches and initiatives across our Owned channels, partnerships, and events.
- Support the Marketing Manager in executing the TREK brand plans.
- Attend and present brand plans to retailers as required throughout the year.
- Work with cross-functional teams to understand retailer specific strategies.
- Continually analyse portfolio performance and category news to keep the brand proposition ahead of the competition.
- Deliver excellent execution of yearly NPD with UK go-to-market plans.
- Lead and implement best-in-class consumer activation plans and events with clear evaluation and continuous improvement.
We are seeking an energetic and experienced Brand Manager who wants to join our fast-paced team and make a real difference. As UK Brand Manager for TREK, you will drive brand awareness and penetration, building strong relationships with our consumers.
Knowledge & Experience:
- Minimum Education to Bachelor’s Degree level
- Minimum 4 years relevant Marketing experience in an FMCG business
- Experience working in a brand team, managing through-the-line campaigns
- Experience of Owned Media development and working with influencers
- Strong project management skills including working cross-functionally
- A good understanding of advertising agencies and the ability to plan, measure, and execute marketing campaigns and strategies
- Experience working with a Global Brands team or central marketing team
Key Attributes:
- Commercial marketing mindset
- Confident & resilient
- A go-getter, autonomy to drive things through
- Can inspire & engage others - excellent communication skills, both oral and written
- Analytical thinker
- Collaborative
- Self-starter, confident working independently
Please note this role is a full-time position at our beautiful offices in St Albans, with four days a week spent on-site.
Brand Manager in St Albans employer: LOTUS
Contact Detail:
LOTUS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in St Albans
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion! When you get the chance to chat with hiring managers or during interviews, let your enthusiasm for the brand and its mission shine through. Share your ideas on how you can contribute to their growth and make a real impact.
✨Tip Number 3
Be prepared to showcase your skills! Have examples ready of past campaigns you've managed or partnerships you've built. Use metrics to back up your success stories – numbers speak volumes in marketing!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Lotus Natural Foods. Don’t miss out on the chance to be part of something great!
We think you need these skills to ace Brand Manager in St Albans
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see that you’re genuinely excited about joining TREK and making a difference in the healthy snacking world.
Tailor Your Experience: Make sure to highlight your relevant marketing experience, especially in FMCG. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with TREK!
How to prepare for a job interview at LOTUS
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands under Lotus Natural Foods. Understand their unique propositions and how they stand out in the market. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth.
✨Showcase Your Marketing Experience
Be ready to discuss specific campaigns you've managed in the past, especially those that involved partnerships and influencer marketing. Highlight your project management skills and how you've successfully navigated challenges in previous roles. Real examples will make your experience tangible.
✨Demonstrate Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've drawn insights from performance metrics and turned them into actionable plans. This will show that you have a commercial mindset and can think critically about brand performance.
✨Emphasise Team Spirit and Collaboration
Since the role requires working cross-functionally, be sure to highlight your collaborative experiences. Share stories that demonstrate your ability to inspire and engage others, as well as your commitment to open dialogue. This aligns perfectly with the company's T.O.P. values.