At a Glance
- Tasks: Lead sales strategy and performance analysis across Europe, driving data-led decisions.
- Company: Dynamic automotive company focused on innovation and collaboration.
- Benefits: 25 days holiday, private healthcare, annual bonus, and employee discounts.
- Other info: Opportunity for travel and working with diverse, multicultural teams.
- Why this job: Make a real impact in a fast-paced environment while developing your analytical skills.
- Qualifications: Experience in sales strategy and strong analytical skills, especially in Excel and BI tools.
The predicted salary is between 55000 - 65000 £ per year.
Reporting to the Sales Operations Director, the Sales Analysis Manager will lead the development and execution of sales strategy and performance analysis across the EU and UK markets, including Germany, the UK, France, and the Nordics. The role is responsible for driving data‑led decision making, aligning regional sales activity with wider business objectives, and supporting the achievement of sales, volume, and profitability targets. Working closely with cross‑functional stakeholders across sales, marketing, finance, supply chain, and dealer networks, this role will play a key part in improving commercial performance and operational effectiveness across the region.
What you’ll do
- Develop and manage annual and quarterly sales targets for European dealer networks across key performance indicators including leads, test drives, orders, deliveries, and market share.
- Monitor and evaluate sales performance through weekly, monthly, and quarterly reviews, identifying trends, risks, and opportunities to support achievement of regional targets.
- Analyse market trends, customer behaviours, and competitor activity across multiple European markets to provide strategic recommendations and drive informed business decisions.
- Partner with regional sales teams, marketing, finance, and supply chain functions to ensure sales plans are aligned with inventory, operational capability, and commercial priorities.
- Build and maintain robust sales tracking and reporting systems, providing meaningful insights into sales performance, conversion rates, lead management, and operational KPIs.
- Produce high‑quality reports, dashboards, and presentations for senior leadership using tools such as Excel, Tableau, and PowerPoint, translating complex data into clear business insights.
- Lead regional sales review meetings, dealer performance workshops, and strategic planning sessions, ensuring clear actions, accountability, and follow‑through on agreed outcomes.
- Support continuous improvement initiatives by gathering feedback from dealers and internal stakeholders to refine sales strategies and strengthen performance management processes.
What you’ll bring
- Previous experience within sales strategy, sales operations, or sales analysis, within the OEM automotive industry and with exposure to European or multi‑country markets.
- Strong analytical capability with advanced proficiency in Excel, including modelling, pivot tables, and VLOOKUPs, alongside experience using SQL and BI tools such as Tableau or Power BI.
- Excellent communication and presentation skills, with the ability to present complex data and commercial insights clearly to senior stakeholders and cross‑functional teams.
- Experience working collaboratively across international and multicultural teams, building strong relationships across sales, marketing, finance, and operational functions.
- A proactive and solutions‑focused approach, with the ability to manage multiple priorities within a fast‑paced and changing environment.
- Strong organisational skills, attention to detail, and accountability, with a proven track record of delivering results and driving business performance.
- Bachelor’s degree or equivalent in Marketing, Business Administration, Brand Management, or a related discipline.
What we offer
- 25 days’ holiday plus bank holidays.
- Pension scheme access.
- Annual bonus – non contractual.
- Private Healthcare.
- Access to the Employee Car Ownership Scheme.
- Group income protection based on length of service.
- Family friendly policies.
- Exclusive employee discount, wellbeing and recognition platform.
Additional information
This role will be working from our Coventry office. This role will be working on‑site, full time. Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Diversity and inclusion
We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Applications for this opportunity will close on 5th June 2026.
Sales Analysis Manager - Europe employer: Lotus UK
As a Sales Analysis Manager at our Coventry office, you will join a dynamic and inclusive work culture that prioritises employee growth and development. We offer competitive benefits including 25 days of holiday, private healthcare, and a supportive environment that encourages collaboration across diverse teams. With a focus on data-driven decision making and strategic insights, this role provides a unique opportunity to make a significant impact on our sales performance across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Analysis Manager - Europe
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in sales strategy and performance analysis.
✨Tip Number 3
Practice your presentation skills! You’ll need to communicate complex data clearly, so grab a friend and run through your insights and reports to get comfortable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Sales Analysis Manager - Europe
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Analysis Manager role. Highlight your experience in sales strategy and analysis, especially within the automotive industry. We want to see how your skills align with our needs!
Showcase Your Analytical Skills:Since this role is all about data-led decision making, don’t forget to showcase your analytical capabilities. Mention your proficiency in Excel, SQL, and any BI tools you’ve used. We love seeing numbers that tell a story!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your previous experiences have prepared you for it. Let us know what makes you the perfect fit for our team!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Lotus UK
✨Know Your Numbers
As a Sales Analysis Manager, you'll need to demonstrate your analytical skills. Brush up on key performance indicators relevant to the role, like sales targets and market share. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Tools
Familiarise yourself with Excel, Tableau, and any other BI tools mentioned in the job description. Prepare examples of how you've used these tools to create reports or dashboards that influenced business outcomes. This will show you can hit the ground running.
✨Understand the Market Landscape
Research the automotive industry trends in Europe, especially in the UK, Germany, France, and the Nordics. Be prepared to discuss how these trends could impact sales strategies and what opportunities they might present for the company.
✨Communicate Clearly
Since you'll be presenting complex data to senior stakeholders, practice explaining your insights in a straightforward manner. Use examples from your past experiences where you successfully communicated data-driven recommendations to cross-functional teams.
