At a Glance
- Tasks: Lead product marketing for high-performance sports cars, focusing on the Chinese market.
- Company: Join Lotus Cars, a legendary brand transforming into a global performance car leader.
- Benefits: Enjoy 25 days holiday, private healthcare, and exclusive employee discounts.
- Other info: Dynamic work environment with opportunities for travel and career growth.
- Why this job: Be part of an innovative team shaping the future of electric vehicles.
- Qualifications: Fluent Mandarin speaker with automotive industry experience and strong analytical skills.
The predicted salary is between 50000 - 65000 € per year.
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world. To bring the company to the level we want it to be, we are looking for a Product Marketing Manager to join us in our Global Commercial site based in Coventry.
Summary: This role requires a fluent Mandarin speaker to effectively support product marketing activities, particularly in relation to Chinese market requirements, stakeholders, and customer insights. The position will play a key role in bridging global product strategy with local market execution, ensuring alignment with Chinese market expectations and business objectives.
What you’ll do:
- Lead market and competitor analysis with a strong focus on China and Mandarin-speaking markets, translating insights into actionable strategies.
- Support the development of mid- to long-term product strategy, including product portfolio planning, brand positioning, and market entry strategy for China.
- Take ownership of product positioning for new vehicle programmes, ensuring technical features and benefits are accurately interpreted and effectively localised for Mandarin-speaking audiences.
- Develop and implement localised product adaptation plans, ensuring alignment with regional customer needs, regulatory requirements, and competitive landscape.
- Translate product positioning and key selling points into customer-centric, scenario-based messaging tailored to Mandarin-speaking markets.
- Create compelling sales narratives and marketing content in Mandarin, ensuring clarity, cultural relevance, and impact.
- Define and manage vehicle configuration strategy, adapting pricing and commercial policies based on cost structures, competitor benchmarks, and demand elasticity within the Chinese market.
- Support new product business case development, including market sizing and demand forecasting (China focus), sales volume planning, financial modelling and profitability analysis, and ROI evaluation.
- Act as a key liaison with Mandarin-speaking stakeholders, including internal teams, partners, and suppliers.
What you’ll bring:
- Fluent Mandarin (essential) – both written and spoken, with the ability to operate professionally in a business environment.
- Experience in the automotive industry, with experience in new energy vehicle (NEV) product planning, product management, and strategy consulting.
- Experience working on full vehicle programmes (0–1 lifecycle) is highly desirable.
- Strong analytical and strategic thinking skills, with the ability to translate data into clear business recommendations.
- Proven experience in market analysis, customer insight generation, and data-driven decision making.
- Ability to work across cross-cultural teams and manage stakeholders in both local and international markets.
What we offer: In addition to a competitive salary, you will have access to the following benefits: 25 days’ holiday plus bank holidays, pension scheme access, annual bonus – non contractual, private healthcare, access to the Employee Car Ownership Scheme, group income protection based on length of service, family friendly policies, exclusive employee discount, wellbeing and recognition platform.
Additional Information: This role will be working from our Coventry office, on-site, full time. Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Our Company: Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT. As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them. We’re not just a car company; we’re a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Product Marketing Manager employer: Lotus UK
At Lotus Cars, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our Coventry-based team enjoys competitive benefits, including 25 days of holiday, private healthcare, and opportunities for professional growth within the automotive industry. Join us to be part of a pioneering brand that values diversity and inclusion, while pushing the boundaries of high-performance electric vehicles.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those who have experience with product marketing. Use platforms like LinkedIn to connect and engage with them. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Lotus Cars and their products. Understand their market strategy, especially in China. This will help you tailor your responses and show that you're genuinely interested in the role and the company.
✨Tip Number 3
Practice your Mandarin! Since fluency is essential for this role, make sure you can confidently discuss product marketing concepts in Mandarin. Consider mock interviews with friends or colleagues to sharpen your skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows that you’re proactive and serious about joining the Lotus team. Don’t miss out on this opportunity!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Show Off Your Mandarin Skills:Since this role requires fluent Mandarin, make sure to highlight your language skills right at the top of your application. Use Mandarin where appropriate to demonstrate your proficiency and make it clear that you can operate in a business environment.
Tailor Your Experience:We want to see how your background fits with the automotive industry, especially in new energy vehicles. Be specific about your experience in product management and strategy consulting, and relate it directly to the requirements of the role.
Market Insights Matter:Don’t forget to showcase your analytical skills! Include examples of how you've conducted market analysis or generated customer insights, particularly in relation to Mandarin-speaking markets. This will show us you can translate data into actionable strategies.
Craft a Compelling Narrative:When writing your application, think about how you can create a compelling story around your career journey. Make it engaging and relevant to the role, and don’t hesitate to apply through our website to ensure your application gets the attention it deserves!
How to prepare for a job interview at Lotus UK
✨Know Your Market
Before the interview, dive deep into the Chinese automotive market. Understand the latest trends, competitors, and customer preferences. This will not only show your passion for the role but also help you articulate how your insights can benefit the company.
✨Master Your Messaging
Since this role requires creating compelling narratives in Mandarin, practice translating key product features and benefits into customer-centric messages. Think about how to make technical details relatable and impactful for Mandarin-speaking audiences.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with market analysis and data-driven decision-making. Bring examples of how you've translated data into actionable strategies, especially in relation to product positioning or market entry strategies.
✨Cultural Awareness is Key
Demonstrate your understanding of cultural nuances in marketing. Be ready to discuss how you would adapt global strategies to fit local expectations, particularly in the context of the Chinese market. This shows that you can bridge the gap between global and local effectively.
