At a Glance
- Tasks: Lead sales strategy and performance analysis across Europe, driving data-led decisions.
- Company: Dynamic automotive company focused on innovation and collaboration.
- Benefits: 25 days holiday, private healthcare, annual bonus, and employee discounts.
- Other info: Opportunity for travel and working with diverse, multicultural teams.
- Why this job: Make a real impact in a fast-paced environment while developing your analytical skills.
- Qualifications: Experience in sales strategy or analysis, strong Excel and communication skills required.
The predicted salary is between 60000 - 75000 € per year.
Reporting to the Sales Operations Director, the Sales Analysis Manager will lead the development and execution of sales strategy and performance analysis across the EU and UK markets, including Germany, the UK, France, and the Nordics. The role is responsible for driving data‑led decision making, aligning regional sales activity with wider business objectives, and supporting the achievement of sales, volume, and profitability targets. Working closely with cross‑functional stakeholders across sales, marketing, finance, supply chain, and dealer networks, this role will play a key part in improving commercial performance and operational effectiveness across the region.
What you’ll do
- Develop and manage annual and quarterly sales targets for European dealer networks across key performance indicators including leads, test drives, orders, deliveries, and market share.
- Monitor and evaluate sales performance through weekly, monthly, and quarterly reviews, identifying trends, risks, and opportunities to support achievement of regional targets.
- Analyse market trends, customer behaviours, and competitor activity across multiple European markets to provide strategic recommendations and drive informed business decisions.
- Partner with regional sales teams, marketing, finance, and supply chain functions to ensure sales plans are aligned with inventory, operational capability, and commercial priorities.
- Build and maintain robust sales tracking and reporting systems, providing meaningful insights into sales performance, conversion rates, lead management, and operational KPIs.
- Produce high‑quality reports, dashboards, and presentations for senior leadership using tools such as Excel, Tableau, and PowerPoint, translating complex data into clear business insights.
- Lead regional sales review meetings, dealer performance workshops, and strategic planning sessions, ensuring clear actions, accountability, and follow‑through on agreed outcomes.
- Support continuous improvement initiatives by gathering feedback from dealers and internal stakeholders to refine sales strategies and strengthen performance management processes.
What you’ll bring
- Previous experience within sales strategy, sales operations, or sales analysis, within the OEM automotive industry and with exposure to European or multi‑country markets.
- Strong analytical capability with advanced proficiency in Excel, including modelling, pivot tables, and VLOOKUPs, alongside experience using SQL and BI tools such as Tableau or Power BI.
- Excellent communication and presentation skills, with the ability to present complex data and commercial insights clearly to senior stakeholders and cross‑functional teams.
- Experience working collaboratively across international and multicultural teams, building strong relationships across sales, marketing, finance, and operational functions.
- A proactive and solutions‑focused approach, with the ability to manage multiple priorities within a fast‑paced and changing environment.
- Strong organisational skills, attention to detail, and accountability, with a proven track record of delivering results and driving business performance.
- Bachelor’s degree or equivalent in Marketing, Business Administration, Brand Management, or a related discipline.
What we offer
- 25 days’ holiday plus bank holidays.
- Pension scheme access.
- Annual bonus – non contractual.
- Private Healthcare.
- Access to the Employee Car Ownership Scheme.
- Group income protection based on length of service.
- Family friendly policies.
- Exclusive employee discount, wellbeing and recognition platform.
Additional information
This role will be working from our Coventry office. This role will be working on‑site, full time. Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Diversity and inclusion
We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Applications for this opportunity will close on 5th June 2026.
Sales Analysis Manager - Europe in Coventry employer: Lotus UK
As a Sales Analysis Manager at our Coventry office, you will join a dynamic and inclusive work culture that prioritises employee growth and collaboration across diverse teams. We offer competitive benefits including 25 days of holiday, private healthcare, and an employee car ownership scheme, ensuring that our employees are well-supported both personally and professionally. With a focus on data-driven decision making and continuous improvement, this role provides a unique opportunity to make a significant impact on our sales strategy across Europe while enjoying a rewarding career in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Analysis Manager - Europe in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to sales analysis. Use real data examples from your past experiences to showcase your analytical skills and how you've driven results.
✨Tip Number 3
Don’t just wait for job postings! Keep an eye on our website and apply directly. Sometimes, the best opportunities come from being proactive and showing your interest before a role is even advertised.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that shows your appreciation and keeps you fresh in their minds. Plus, it’s a great chance to reiterate your enthusiasm for the role!
We think you need these skills to ace Sales Analysis Manager - Europe in Coventry
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sales Analysis Manager role. Highlight your experience in sales strategy and analysis, especially within the automotive industry, to show us you’re the perfect fit!
Show Off Your Analytical Skills:We love data-driven decision making! Be sure to showcase your analytical capabilities, particularly your proficiency in Excel and any BI tools like Tableau or Power BI. Give us examples of how you've used these skills to drive results.
Communicate Clearly:Your ability to present complex data clearly is key for this role. Use your application to demonstrate your communication skills. Maybe include a brief example of a report or presentation you've created that had a significant impact.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Lotus UK
✨Know Your Numbers
As a Sales Analysis Manager, you'll need to demonstrate your analytical skills. Brush up on key performance indicators relevant to the role, like sales targets and market share. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Tools
Familiarise yourself with Excel, Tableau, and Power BI, as these are crucial for the job. Prepare examples of how you've used these tools to create reports or dashboards that influenced business outcomes. This will show you can hit the ground running.
✨Communicate Clearly
You’ll be presenting complex data to senior stakeholders, so practice simplifying your insights. Use clear language and visuals in your examples. Think about how you can convey your findings in a way that’s engaging and easy to understand.
✨Collaborate and Connect
This role involves working with various teams across Europe. Be prepared to discuss your experience in cross-functional collaboration. Share specific instances where you built relationships and drove results through teamwork, especially in multicultural settings.
