At a Glance
- Tasks: Lead product marketing for high-performance sports cars, focusing on the Chinese market.
- Company: Join Lotus Cars, a legendary brand transforming into a global performance car leader.
- Benefits: Enjoy 25 days holiday, private healthcare, and exclusive employee discounts.
- Other info: Dynamic work environment with opportunities for travel and career growth.
- Why this job: Be part of an innovative team shaping the future of electric vehicles.
- Qualifications: Fluent Mandarin speaker with automotive industry experience and strong analytical skills.
The predicted salary is between 50000 - 65000 € per year.
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world. To bring the company to the level we want it to be, we are looking for a Product Marketing Manager to join us in our Global Commercial site based in Coventry.
Summary: This role requires a fluent Mandarin speaker to effectively support product marketing activities, particularly in relation to Chinese market requirements, stakeholders, and customer insights. The position will play a key role in bridging global product strategy with local market execution, ensuring alignment with Chinese market expectations and business objectives.
What you’ll do:
- Lead market and competitor analysis with a strong focus on China and Mandarin‑speaking markets, translating insights into actionable strategies.
- Support the development of mid- to long‑term product strategy, including product portfolio planning, brand positioning, and market entry strategy for China.
- Take ownership of product positioning for new vehicle programmes, ensuring technical features and benefits are accurately interpreted and effectively localised for Mandarin‑speaking audiences.
- Develop and implement localised product adaptation plans, ensuring alignment with regional customer needs, regulatory requirements, and competitive landscape.
- Translate product positioning and key selling points into customer‑centric, scenario‑based messaging tailored to Mandarin‑speaking markets.
- Create compelling sales narratives and marketing content in Mandarin, ensuring clarity, cultural relevance, and impact.
- Define and manage vehicle configuration strategy, adapting pricing and commercial policies based on cost structures, competitor benchmarks, and demand elasticity within the Chinese market.
- Support new product business case development, including market sizing and demand forecasting (China focus), sales volume planning, financial modelling and profitability analysis, and ROI evaluation.
- Act as a key liaison with Mandarin‑speaking stakeholders, including internal teams, partners, and suppliers.
What you’ll bring:
- Fluent Mandarin (essential) – both written and spoken, with the ability to operate professionally in a business environment.
- Experience in the automotive industry, with experience in new energy vehicle (NEV) product planning, product management, and strategy consulting.
- Experience working on full vehicle programmes (0–1 lifecycle) is highly desirable.
- Strong analytical and strategic thinking skills, with the ability to translate data into clear business recommendations.
- Proven experience in market analysis, customer insight generation, and data‑driven decision making.
- Ability to work across cross‑cultural teams and manage stakeholders in both local and international markets.
What we offer: In addition to a competitive salary, you will have access to the following benefits: 25 days’ holiday plus bank holidays, pension scheme access, annual bonus – non contractual, private healthcare, access to the Employee Car Ownership Scheme, group income protection based on length of service, family friendly policies, exclusive employee discount, wellbeing and recognition platform.
Additional Information: This role will be working from our Coventry office, on‑site, full time. Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Our Company: Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all‑electric hyper‑SUV, and in 2023 Emeya, our fully‑electric Hyper‑GT. As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them. We’re not just a car company; we’re a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Product Marketing Manager in Coventry employer: Lotus UK
At Lotus Cars, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in Coventry, our Global Commercial site provides employees with competitive benefits, including private healthcare, generous holiday allowances, and opportunities for personal and professional growth within the automotive industry. Join us to be part of a pioneering team that is shaping the future of high-performance electric vehicles while embracing diversity and inclusion at every level.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those who have experience with product marketing in Mandarin-speaking markets. Use platforms like LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your market analysis and product strategy work, particularly focusing on the Chinese market. This will not only demonstrate your expertise but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Lotus Cars and their products. Understand their brand positioning and how they cater to the Chinese market. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Lotus family and ready to contribute to our exciting journey in the automotive world.
We think you need these skills to ace Product Marketing Manager in Coventry
Some tips for your application 🫡
Show Off Your Mandarin Skills:Since this role requires fluent Mandarin, make sure to highlight your language skills right at the top of your application. Use Mandarin where appropriate to demonstrate your proficiency and make it clear that you can operate in a business environment.
Tailor Your Experience:When detailing your experience, focus on your background in the automotive industry and any relevant product management roles. Be specific about how your past work aligns with the responsibilities listed in the job description, especially regarding the Chinese market.
Be Data-Driven:We love numbers! If you've done market analysis or customer insight generation, share those experiences. Use data to back up your achievements and show how you've made decisions based on solid insights—this will resonate well with us.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Lotus Cars.
How to prepare for a job interview at Lotus UK
✨Know Your Market
Before the interview, dive deep into the Chinese automotive market. Understand the latest trends, competitors, and customer preferences. This will not only show your passion for the role but also help you articulate how your insights can drive product marketing strategies.
✨Showcase Your Mandarin Skills
Since fluency in Mandarin is essential, be prepared to demonstrate your language skills during the interview. Practice discussing industry-specific topics in Mandarin, as this will highlight your ability to communicate effectively with stakeholders in the Chinese market.
✨Prepare Actionable Strategies
Think about how you would approach product positioning and market entry strategies for new vehicle programmes. Be ready to share specific examples or ideas that align with Lotus Cars' vision, showcasing your analytical and strategic thinking skills.
✨Cultural Relevance Matters
Understand the cultural nuances that influence consumer behaviour in Mandarin-speaking markets. Prepare to discuss how you would tailor marketing content and sales narratives to resonate with local audiences, ensuring clarity and impact in your messaging.
