At a Glance
- Tasks: Assist in launching and positioning new hybrid vehicles and sports cars across Europe.
- Company: Join Lotus Cars, a leader in high-performance sports cars with a rich history.
- Benefits: Enjoy 25 days holiday, private healthcare, and exclusive employee discounts.
- Other info: Work on-site in Coventry for a dynamic 3-month internship.
- Why this job: Gain hands-on experience in luxury automotive marketing and collaborate with diverse teams.
- Qualifications: Current student in Marketing, Business, or related fields; Mandarin proficiency required.
The predicted salary is between 20000 - 25000 £ per year.
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world. We are looking for a Product Marketing Intern in the Group Marketing Department to join us in our Global Commercial site based in Coventry. This is a 3 month FTC. Hours can be from 20 hours - 28 per week, days/times can be discussed.
Summary
Assist the product marketing team with the launch and product positioning of new hybrid vehicles and sports cars across the UK and European markets. Take an in-depth part in overseas vehicle marketing projects, collaborate cross-functionally with sales, PR, design and engineering teams. Responsible for product messaging arrangement, competitor analysis and marketing material creation, gaining immersive experience in the full workflow of global marketing for luxury automotive brands.
What you’ll do
- Market & Competitor Research
- Research market trends, customer profiles, pricing systems and relevant regulations in the UK and European luxury automobile markets.
- Benchmark specifications, configurations, selling points and market performance of competing models, and regularly update comparison documents.
- Compile user research feedback to support product positioning optimization.
- Vehicle Launch Marketing Support
- Lead support work for the launch of two new models in Europe this year.
- Develop retail sales dashboards, brochures, specification sheets, presentation slides and other offline materials.
- Adapt global product content into localized promotional statements in line with brand guidelines.
- Assist preparations for auto shows, media test drives, retailer training and customer experience events.
- Marketing Material Production & Management
- Create vehicle specification tables, feature guides, FAQs, graphic and short video promotional content.
- File and manage vehicle images, videos and technical documents with strict version control.
- Assist in drafting articles, press releases and internal newsletters.
- Cross-department Collaboration & Daily Administration
- Liaise with sales, PR and R&D teams to synchronize latest product updates and follow up launch schedules.
- Compile meeting documents, minutes and action items.
- Complete routine administrative support tasks for the team.
What you’ll bring
- Educational Background
- Current undergraduate or postgraduate student majoring in Marketing, Business Administration, Automotive Engineering, Media Communication or related disciplines. Placement year students are preferred.
- Passionate about luxury and new energy vehicles; relevant internship or project experience is a plus.
- Familiarity with Lotus brand and Eletre series is highly desirable.
- Professional Competencies
- Fluent in English listening, speaking, reading and writing. Native or professional proficiency in Mandarin is highly required to facilitate seamless, daily collaboration and reporting with our China-based HQ teams.
- Proficiency in German, French or other European languages is advantageous.
- Proficient in Microsoft Office; basic skills in design and video editing are preferred.
- Meticulous and rigorous, capable of handling multiple tasks simultaneously.
- Possess analytical thinking and the ability to summarize market insights.
- Personal Traits
- Recognize Lotus core concepts including lightweight design, ultimate performance and innovative vehicle manufacturing.
- Deep understanding of Chinese corporate culture and communication styles; ability to act as an effective cross‑cultural bridge between European regional functions and domestic teams.
- Proactive personality with good communication and teamwork skills.
- Strictly keep confidential sensitive product information with sound professional ethics.
- Keen to learn automotive technology and high‑end brand marketing.
What we offer
- 25 days’ holiday plus bank holidays.
- Pension scheme access.
- Annual bonus - non contractual.
- Private Healthcare.
- Access to the Employee Car Ownership Scheme.
- Group income protection based on length of service.
- Family Friendly policies.
- Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.
Additional Information
This role will be working from our Coventry office. This role will be working on‑site, on a 3 month FTC.
Our Company
Group Lotus is a leading sports car manufacturer with a 75‑year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all‑electric hyper‑SUV, and in 2023 Emeya, our fully‑electric Hyper‑GT. As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them. We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Product Marketing Intern - 3 month FTC in Coventry employer: Lotus UK
At Lotus Cars, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Product Marketing Intern in our Coventry office, you'll gain invaluable experience in the luxury automotive sector while enjoying benefits such as 25 days of holiday, private healthcare, and access to our Employee Car Ownership Scheme. We are committed to your professional growth and provide a supportive environment where diverse talents can thrive and contribute to our pioneering legacy.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Intern - 3 month FTC in Coventry
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Lotus Cars on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Lotus Cars' latest models and marketing strategies. Show us that you're not just passionate about cars but also know what makes Lotus unique in the luxury market.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role. We want to see your enthusiasm for product marketing and how you can contribute to our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the Lotus family.
We think you need these skills to ace Product Marketing Intern - 3 month FTC in Coventry
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for luxury and new energy vehicles shine through. We want to see that you’re genuinely excited about the role and the brand!
Tailor Your CV:Make sure your CV is tailored to the job description. Highlight any relevant experience or skills that align with what we’re looking for, especially in marketing and automotive sectors.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Avoid fluff and focus on what makes you a great fit for the role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re serious about joining the Lotus team.
How to prepare for a job interview at Lotus UK
✨Know Your Stuff
Before the interview, dive deep into Lotus Cars and their latest models, especially the Eletre series. Familiarise yourself with their unique selling points and how they stand out in the luxury automotive market. This will show your genuine interest and help you answer questions confidently.
✨Showcase Your Skills
Prepare to discuss your relevant skills, especially in market research and marketing material production. Bring examples of past projects or internships where you've successfully contributed to similar tasks. This will demonstrate your hands-on experience and readiness for the role.
✨Be a Team Player
Since this role involves cross-department collaboration, be ready to talk about your teamwork experiences. Share specific instances where you worked effectively with others, especially in diverse teams. Highlight your communication skills and how you can bridge cultural gaps, particularly with the China-based HQ.
✨Ask Smart Questions
At the end of the interview, have a few insightful questions prepared. Inquire about the upcoming vehicle launches or how the marketing team collaborates with sales and PR. This shows your enthusiasm for the role and helps you understand the company’s direction better.
