At a Glance
- Tasks: Lead marketing strategy and brand campaigns for Lotus Cars across Europe.
- Company: Join Lotus Cars, a leader in high-performance sports cars.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Inclusive workplace committed to diverse backgrounds and fair interview processes.
- Why this job: Shape the future of luxury automotive marketing and drive sales growth.
- Qualifications: Proven leadership in marketing, experience with luxury brands, and strong digital skills.
The predicted salary is between 80000 - 100000 £ per year.
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world. To bring the company to the level we want it to be, we are looking for a Marketing Director in the Commercial Europe Region Marketing Department to join us in our Commercial site based in Raunheim, Germany on a full-time basis.
Summary
The Marketing Director is a pivotal leadership role, responsible for defining and executing the integrated marketing and communications vision for Lotus across Europe and the UK. This strategic leader will architect brand campaigns, pioneer our digital and social presence, and orchestrate marketing PR initiatives that elevate our brand equity while directly fuelling sales growth. This role demands a proven leader who can seamlessly bridge European and Chinese digital marketing practices to create a distinct competitive advantage.
What you'll do
- Strategic Marketing & Brand Leadership: Develop and own the overarching marketing strategy, translating business objectives into an insightful, data‑driven plan that captures market opportunities and defends against competitive challenges. Champion creative excellence by conceiving and directing high‑impact, innovative product launch campaigns and brand experiences that are authentic to the Lotus legacy, generate significant buzz, and directly contribute to the sales pipeline. Provide visionary leadership to media and creative agencies, setting a clear and ambitious creative vision and ensuring all outputs are of the highest standard and aligned with our brand strategy. Spearhead our digital transformation by building our social media ecosystem from the ground up (e.g., Instagram, LinkedIn), embracing emerging platforms and trends to engage new audiences. Oversee the strategic development and user experience of the company’s official website and mobile app, ensuring they serve as premier digital touchpoints for brand immersion and lead generation.
- Integrated Marketing PR: Direct a comprehensive Marketing PR strategy encompassing crisis management, product PR, and sustained brand storytelling. Cultivate and leverage senior‑level relationships with key media, influencers, and industry partners to protect and enhance the brand’s reputation and authority. Ensure a consistent and powerful brand narrative across all internal and external communication channels.
- Events, Product Launches and Market Intelligence: Oversee product launches (vehicles, components, or industrial solutions). Collaborate with engineering, sales, and product teams to ensure success of product launch. Plan, organize and manage marketing events and promotion. Analyze competitors, pricing, and customer insights. Use data analytics to guide decision‑making. Monitor industry shifts (EV, PHEV adoption). Develop online, offline consumer experiences/journey including website management, leads management etc.
- Retail Marketing & Sales Enablement: Partner with country directors and sales teams to develop and execute hyper‑localised retail marketing activities and dealer events that drive customer traffic and sales conversion. Equip the dealer network with powerful marketing tools, materials, and co‑op advertising guidance to elevate the customer journey at the point of sale. Analyse market performance to continuously refine marketing support and maximise return on investment across all markets.
Essential Competencies
- Progressive experience in marketing and PR, with previous experience in a senior leadership role (Director / Head of / VP level) within an international setting.
- Mandatory experience working with OEM global luxury brands, deep understanding of the high‑net‑worth consumer mindset.
- Fluent in English is essential for effective communication with global stakeholders; bilingual and multi‑language is desirable.
- Expertise in social media and digital marketing landscapes, with a proven ability to adapt and apply successful strategies to the European and UK markets.
- A distinguished leadership style, exceptional in cross‑team collaboration and resource integration; you must be able to unify and inspire internal teams, agency partners, and regional stakeholders to break down silos, enhance efficiency, and elevate the quality of all marketing outputs.
- Strong commercial acumen with a demonstrable track record of converting brand strategies into measurable sales leads and revenue growth.
- Bachelor’s degree or equivalent in Marketing, Communications, Business or relevant field.
We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience.
Commercial Europe Region Marketing Director (Germany) in Coventry employer: Lotus UK
Lotus Cars is an exceptional employer, offering a dynamic work environment in Raunheim, Germany, where creativity and innovation thrive. As a leader in the luxury automotive sector, we provide our employees with unparalleled opportunities for professional growth, a collaborative culture that values diverse perspectives, and the chance to shape the future of high-performance sports cars. Join us to be part of a passionate team dedicated to excellence and making a significant impact in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Europe Region Marketing Director (Germany) in Coventry
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to shine and demonstrate how you can elevate a brand like Lotus.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their success in the European market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Lotus team.
We think you need these skills to ace Commercial Europe Region Marketing Director (Germany) in Coventry
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in strategic marketing and brand leadership, especially with luxury brands. We want to see how your skills align with our vision at Lotus.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the automotive industry and how you can elevate the Lotus brand. Be sure to mention any relevant digital marketing successes you've had.
Showcase Your Leadership Style:As a pivotal leader, we’re keen to understand your approach to team collaboration and agency partnerships. Share examples of how you've inspired teams and driven successful campaigns in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Lotus UK
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you have a deep understanding of Lotus Cars and its brand values. Familiarise yourself with their latest campaigns, product launches, and digital presence. This will not only show your enthusiasm but also help you align your vision with theirs.
✨Prepare Data-Driven Insights
As a Marketing Director, you'll need to demonstrate your ability to use data analytics effectively. Prepare examples of how you've used data to drive marketing strategies in the past. Be ready to discuss market trends, consumer insights, and how you can apply this knowledge to elevate Lotus's brand in Europe.
✨Showcase Your Leadership Style
This role requires a strong leader who can inspire teams and collaborate across departments. Think of specific instances where you've successfully led a team or project. Highlight your approach to unifying diverse groups and driving creative excellence, as this will resonate well with the interviewers.
✨Engage with Current Trends
Stay updated on the latest trends in digital marketing and social media, especially within the automotive industry. Be prepared to discuss how you would leverage emerging platforms to enhance Lotus's online presence. Showing that you're forward-thinking will set you apart from other candidates.
