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For Companies At a Glance
- Tasks: Drive business development and create opportunities in the health-tech sector.
- Company: Join CoEntry Health Tech, a dynamic digital health consultancy.
- Benefits: Competitive salary, remote work, 25 days leave, and clear career progression.
- Why this job: Make a real impact in health-tech while working with NHS stakeholders.
- Qualifications: B2B sales experience and strong communication skills required.
- Other info: Enjoy a transparent, collaborative culture with growth potential.
The predicted salary is between 35000 - 45000 £ per year.
CoEntry Health Tech is a growing digital health consultancy that helps health-tech companies sell into and scale across the NHS. We work with early-stage and scaling businesses that have strong products but need experienced, practical commercial support to navigate NHS structures, procurement, and adoption. We’re not a glossy consultancy — we act as an extension of our clients’ teams, focused on real-world traction.
As Business Development Manager, you’ll be responsible for generating and progressing new commercial opportunities for both CoEntry and the health-tech companies we support. This role is about opening doors, progressing conversations, and turning interest into meaningful outcomes. You’ll work closely with founders, NHS stakeholders, and the internal team to shape outreach, manage pipelines, and move opportunities forward.
Key Responsibilities
- Drive outbound business development across NHS Trusts, ICBs, PCNs and related organisations
- Build, manage and progress pipelines using CRM tools
- Represent CoEntry and its clients on calls, demos, meetings and at events
- Support go-to-market activity, including messaging and target account planning
- Build and maintain relationships with NHS decision-makers and partners
- Track performance against KPIs (meetings booked, pipeline value, conversions)
- Feed market insight and intelligence back into client and internal strategy
- Work closely with the Founder and wider team to refine commercial approaches
About You
Essential:
- Proven B2B business development, sales or account management experience
- Confident communicator, comfortable speaking with senior stakeholders
- Experience managing pipelines, targets and performance metrics
- Organised, self-motivated and able to work independently
Desirable:
- Experience in digital health, health-tech, SaaS or NHS-facing roles
- Familiarity with CRM systems (e.g. HubSpot, Pipedrive, Salesforce)
- Understanding of NHS structures, procurement or innovation pathways
Experience selling into the NHS is a strong advantage, but not essential if you have the right fundamentals and mindset.
What We Offer
- £35k–£45k base salary + £10k–£15k OTE
- 25 days annual leave + bank holidays
- Remote-first working with occasional UK travel
- Exposure to a wide range of digital health products and NHS stakeholders
- Clear progression as CoEntry grows
- A transparent, collaborative, no-nonsense working culture
Apologies but we can only accept applications from candidates that have the right to work in the UK without requiring sponsorship.
Business Development Manager employer: Lotus Recruitment
Contact Detail:
Lotus Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the health-tech space. Attend events, webinars, or even local meetups. The more you engage with potential clients and stakeholders, the better your chances of landing that Business Development Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with someone from CoEntry or related organisations, be ready to discuss your experience in B2B sales and how you've successfully managed pipelines. Make it clear how you can help them navigate the NHS landscape.
✨Tip Number 3
Be proactive! Don’t just wait for opportunities to come to you. Reach out to potential contacts at NHS Trusts or ICBs and introduce yourself. Share insights about the health-tech industry and how you can add value to their operations.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your approach to highlight your understanding of the NHS and your passion for digital health. Let’s make it happen together!
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your B2B experience and any relevant skills that match the job description. We want to see how you can bring value to CoEntry Health Tech!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about health-tech and how your experience aligns with our mission. Keep it concise but impactful – we love a good story!
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use metrics where possible to demonstrate your success in driving business development and managing pipelines. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get the ball rolling. Don’t miss out!
How to prepare for a job interview at Lotus Recruitment
✨Know Your NHS Stuff
Make sure you brush up on your knowledge of NHS structures, procurement processes, and how health-tech companies operate within this space. Being able to speak confidently about these topics will show that you're not just interested in the role but also understand the environment you'll be working in.
✨Showcase Your Sales Skills
Prepare specific examples from your past experience where you've successfully driven business development or sales. Highlight how you managed pipelines, met targets, and built relationships with stakeholders. This will demonstrate your ability to deliver results in a similar role.
✨Be Ready to Discuss CRM Tools
Familiarise yourself with popular CRM systems like HubSpot or Salesforce. Be prepared to discuss how you've used these tools in previous roles to manage leads and track performance metrics. This shows that you can hit the ground running and effectively manage your responsibilities.
✨Ask Insightful Questions
Prepare thoughtful questions about CoEntry Health Tech's approach to business development and their clients' needs. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals and values.
