At a Glance
- Tasks: Lead exciting digital marketing projects and enhance our brand's online presence.
- Company: Join an innovative tech business with over 30 years of success.
- Benefits: Enjoy on-site parking and a dynamic work environment for career growth.
- Other info: This role is in-person; remote work is not an option.
- Why this job: Make a real impact in digital marketing while developing your skills.
- Qualifications: Experience in SEO, social media, and digital marketing tools required.
The predicted salary is between 33750 - 41250 £ per year.
We are an innovative, industry leading tech business with a successful 30+ year trading history and a determination to grow our business in major export markets such as EU but in particular USA.
This role is within a small but highly capable team alongside a dedicated and very talented content creator
We are seeking a dynamic and results-driven Digital Marketing Executive to join our innovative marketing team.
The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, social media management, and B2B marketing.
This role offers an exciting opportunity to lead various projects, optimise online presence, and contribute to the growth of our brand across multiple digital platforms.
The successful applicant will demonstrate excellent organisational and communication skills, along with proficiency in relevant tools such as Google Analytics, Word Press, and Adobe Photoshop.
This is a paid position suitable for individuals eager to develop their career within a fast-paced marketing environment.
Responsibilities
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement.
- Manage and optimise SEO campaigns to improve search engine rankings and organic traffic.
- Oversee social media channels, creating engaging content and scheduling posts to maximise audience interaction.
- Coordinate email marketing campaigns, analysing performance metrics for continuous improvement.
- Utilise Google Ads and Google Analytics to monitor campaign effectiveness and inform future strategies.
- Manage website content using Word Press, ensuring information is current, accurate, and optimised for SEO.
- Create compelling copy for digital content including blogs, newsletters, and advertisements.
- Lead project management efforts for various marketing initiatives, ensuring timely delivery within budget constraints.
- Analyse market trends and competitor activities to identify new opportunities for growth.
- Collaborate with cross-functional teams including sales and R&D to align marketing efforts with organisational goals.
- Utilise industry standard software for basic graphic design tasks to support campaigns.
- Maintain organised records of campaign performance data using Microsoft Excel and Power Point for reporting purposes.
Requirements
- Proven experience in digital marketing management with a focus on SEO, B2B marketing, and social media management.
- Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Excellent communication skills in English, both written and verbal.
- Proficiency in Google Analytics, Google Ads, Word Press, Adobe Photoshop, Microsoft Office (Excel, Power Point), and email marketing platforms.
- Solid understanding of IT systems relevant to digital marketing activities.
- Analytical mindset with strong analysis skills to interpret data insights effectively.
- Demonstrated leadership qualities with the ability to manage projects independently while collaborating effectively within a team environment.
- Good time management skills with an organised approach to work priorities.
This position offers an engaging environment where innovative ideas are valued and professional growth is encouraged for aspiring digital marketers seeking a rewarding career path within the industry.
This role requires constant inter-departmental team interactions as well as in person technical training and reviews and is therefore not suitable for a person that requires working from home(WFH) in full or in part time.
Public transport to our HQ is not good therefore you would need to be able to drive to work daily.
If you might feel that WFH is important to you or if you live in an area that is further than a 30 minute commute by car please do not apply for this role
Job Type: Full-time
Benefits
- On-site parking
- Application question(s)
• Are you located within a 30 minute commute of Basildon?
- Work Location: In person
- #J-18808-Ljbffr
Digital Marketing Executive in Basildon employer: Lotus Laser Systems
Lotus Laser Systems is an exceptional employer, offering a dynamic and supportive work environment where employees can thrive in their roles. With a focus on professional development, the company provides comprehensive training on products and processes, ensuring that team members are well-equipped to excel in their positions. Located in the UK, this specialist manufacturing firm values innovation and collaboration, making it an ideal place for those looking to contribute meaningfully while advancing their careers in the industrial laser technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Basildon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lotus Laser Systems and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lotus Laser Systems are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lotus Laser Systems on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lotus Laser Systems. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Basildon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lotus Laser Systems. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lotus Laser Systems:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lotus Laser Systems’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lotus Laser Systems
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lotus Laser Systems will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lotus Laser Systems, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
