At a Glance
- Tasks: Drive growth by managing key accounts and delivering exceptional business plans.
- Company: Join a dynamic team at Peter's Yard, part of Lotus Natural Foods.
- Benefits: Competitive salary, vibrant office culture, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and team success.
- Why this job: Be part of an ambitious brand making waves in the healthy snacking market.
- Qualifications: Experience in National Account Management and a passion for food.
The predicted salary is between 50000 - 65000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, has a portfolio of five incredible brands: BEAR, TREK, nakd, Kiddylicious, and Peter’s Yard. We have great ambitions for all our brands, ensuring sustainable growth over the long term. Taste and quality are what underpins us as brand leaders within our categories.
Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create hand-baked sourdough crackers. Founded in 2008 and acquired in 2022 by Lotus Bakeries, it is now listed in major retailers and independent farm shops. The company has ambitious growth plans to expand the business and build the brand in the UK across grocery outlets, food service, and speciality stores.
We are looking for an Out-of-Home National Account Manager to join our high-performing team and help drive the next stage of growth. You will be responsible for key major multiple accounts and report into the sales lead on the Peter’s Yard business.
- Devise & deliver exceptional business plans with key Foodservice and Specialist customers, maximising sales at key trading periods.
- Win new business through the channel with Wholesalers and End-users, showcasing the exceptional quality and premium positioning of the Peter’s Yard brand.
- Own and manage P&L and forecasting of assigned accounts, delivering value, volume, and GP% metrics.
- Build unrivalled cross-functional relationships with key customer contacts across buying, supply chain, category, and format teams.
- Work with the Category Manager to deliver insights that drive significant business benefit.
- Deliver top-class visibility and penetration through bringing Peter’s Yard alive in the channel (e.g., POS, Online).
- Utilise customer systems to maximise sales, including influencing availability, compliance, and promotion management.
You will likely be an existing National Account Manager with experience in the Foodservice & Specialist arena and able to hit the ground running. Here are the most important things we’re looking for:
- Right-To-Work within the UK (without sponsorship).
- Minimum Education to Bachelor’s Degree level.
- Strong experience in the channel and what is needed to support growth.
- Results driven – examples of strong, tangible business results you have led personally.
- Resilience and tenacity – ability to work effectively when faced with tough buyers or tricky negotiations.
- Analytical – ability to bring new and relevant insights on your accounts.
- Great relationship builder – personable and collaborative attitude towards working with buyers.
A couple of things that are not essential but would be nice to have:
- A bit of a “Foodie”.
- Online and Digital sales experience.
Be a team player; we all contribute to achieve results at Lotus Natural Foods. Culture is hugely important to us, and we look to our employees to positively contribute to that.
Please note this role is a full-time position at our offices in St Albans, with four days a week spent on-site.
National Account Manager Peter'S Yard Uk employer: Lotus Bakeries
Lotus Natural Foods is an exceptional employer, offering a vibrant work culture that fosters growth and innovation within the healthy snacking sector. With a commitment to sustainability and quality, employees are encouraged to develop their skills in a supportive environment, while enjoying the unique advantage of working in beautiful St Albans, where collaboration and creativity thrive. Join us to be part of a passionate team dedicated to making a meaningful impact in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager Peter'S Yard Uk
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager Peter'S Yard Uk at Lotus Bakeries, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Lotus Bakeries. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager Peter'S Yard Uk. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager Peter'S Yard Uk
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Lotus Bakeries:When writing your cover letter, make sure to tailor your message specifically for Lotus Bakeries. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Lotus Bakeries
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Lotus Bakeries that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Lotus Bakeries that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Lotus Bakeries’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
