At a Glance
- Tasks: Manage key grocery accounts and drive sales growth through strategic planning.
- Company: Join Peter’s Yard, a dynamic brand known for its quality products and innovative approach.
- Benefits: Enjoy competitive pay, career growth opportunities, and a supportive team environment.
- Other info: Ideal for those ready to step up from an Account Executive role.
- Why this job: Be part of a high-performing team that values collaboration and results-driven success.
- Qualifications: Experience in grocery accounts and strong analytical skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries and a portfolio of 5 incredible brands; BEAR, TREK, nakd, Kiddylicious and Peter’s Yard, all having their own distinct proposition and role within our business.
We have great ambitions for all our brands, ensuring that as a business we deliver sustainable growth over the long-term. We believe that taste and quality are 100% of what underpins us as brand leaders within our categories, and what pulls us apart from our competitors. All of our brands started right here in the UK, as the first market for distribution, but over the years we can now be found across the globe, our ranges have got bigger, along with us as a business.
To date we have achieved so much, but there is still plenty of room to grow further and that means we need more brilliant people, those that share an ambition for making a difference and want to join us in delivering the next chapter of growth. Fancy getting involved, then read on…
About the Role
Key focus areas of the role itself and where you will spend the majority of your time:
- Full management of a number of customers in our Convenience channel, including Booker, Spar and Forecourts, on a day to day basis, to include budget planning, P&L, range review proposals, joint business plans, supporting with new line listings, delivering the promotional plan, working with supply chain on ensuring all ranged stores have stock, highlighting and addressing gaps, ensuring all products are correctly positioned and tagged online, forecasting, use of retailer systems and on-going promotional review.
- You will attend external customer meetings and build a network of key contacts within the account base from supply chain, formats, merchandising, promotional planning, admin and the buyer. You will be expected to get out to store on a regular basis to ensure activity is happening and to review the competitor set.
- You will also work with the category team to develop and optimise existing ranges and engaging sell‑in stories for new products.
- You will be working closely with the Shopper Marketing team to agree media spend and strategy in line with the above the line marketing plans.
- Your role is key in supporting the Impulse team in delivering the annual plans.
- Working with a small team you will cross‑functional across all business functions, operations, finance, marketing, customer service and NPD to deliver key grocery targets.
Reporting into
Head of Impulse
About You
Alongside living our TOP values, we are looking for someone who:
You will likely be an existing National Account Manager or Key Account Manager.
Here are the most important things we’re looking for from you:
- Right‑To‑Work within the UK (without sponsorship)
- Minimum Education to Bachelors Degree level
- 2+ years Account Management Experience dealing with FMCG buyers
- Results orientated and able to deliver account/channel targets
- Numerate, understanding of P&L’s and margins with good attention to detail
- Strong selling skills to win/influence buyers and internal teams
- Excellent organisational, written and verbal communication skills
- Passion for health and well‑being
Team
- Be a team player, we all get stuck in to achieve results here at Lotus Natural Foods and we love our team to look beyond their own role, whether that be contributing to innovation workshops or building upon ideas to amplify the overall result that perhaps sit outside of your role.
- Culture is hugely important to us here at Lotus Natural Foods and we look to our employees to positively contribute to that.
Please note this role is a full‑time position at our beautiful offices in St Albans, with four days a week spent on‑site. Please only proceed if this works for you.
National Account Manager in St Albans employer: Lotus Bakeries
Lotus Natural Foods is an exceptional employer, offering a vibrant work culture that fosters growth and innovation within the healthy snacking sector. With a commitment to sustainability and quality, employees are encouraged to develop their skills in a supportive environment, while enjoying the unique advantage of working in beautiful St Albans, where collaboration and creativity thrive. Join us to be part of a passionate team dedicated to making a meaningful impact in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager in St Albans
✨Tip Number 1
Network with professionals in the grocery sector, especially those who have experience as National Account Managers. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in grocery account management.
✨Tip Number 2
Familiarise yourself with Peter’s Yard products and their market positioning. Understanding their brand values and customer base will help you tailor your approach during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed P&L and forecasting in previous roles. Highlight any tangible results you've achieved, as this will showcase your ability to drive sales and manage accounts effectively.
✨Tip Number 4
Brush up on your negotiation skills and be ready to discuss strategies you've used in tough negotiations. Being able to articulate your approach to overcoming challenges will set you apart from other candidates.
We think you need these skills to ace National Account Manager in St Albans
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience as a National Account Manager or Executive, particularly in Grocery accounts. Use specific examples of your achievements and results to demonstrate your capabilities.
Craft a Compelling Cover Letter:Write a cover letter that showcases your understanding of Peter’s Yard and the grocery sector. Mention how your skills align with their needs, particularly in managing P&L, driving sales, and building relationships.
Highlight Key Skills:Emphasise your analytical mindset and negotiation skills in your application. Provide examples of how you've used data to drive insights and improve business outcomes in previous roles.
Showcase Collaboration:Illustrate your ability to build strong cross-functional relationships. Mention any experiences where you collaborated with teams such as supply chain or category management to achieve business goals.
How to prepare for a job interview at Lotus Bakeries
✨Showcase Your Results
Be prepared to discuss specific examples of your past achievements in managing grocery accounts. Highlight tangible results you've delivered, such as increased sales figures or successful negotiations, to demonstrate your capability.
✨Understand the Business
Research Peter’s Yard and their position in the grocery market. Familiarise yourself with their products, target customers, and recent developments. This knowledge will help you tailor your responses and show genuine interest in the company.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to drive business decisions in previous roles. Be ready to explain your analytical process and how it led to actionable insights that benefited your accounts.
✨Build Rapport
Since relationship building is key for this role, practice your interpersonal skills. During the interview, engage with your interviewers, listen actively, and respond thoughtfully to create a positive connection.