National Account Executive

National Account Executive

St Albans Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage key Wholesale accounts for Nakd & Trek, driving growth and building relationships.
  • Company: Join Natural Balance Foods, a leading UK snack brand known for healthy, delicious options.
  • Benefits: Enjoy a fun office environment, opportunities for rapid development, and a supportive team culture.
  • Why this job: Be part of an ambitious team making a positive impact in the snack industry.
  • Qualifications: Analytical skills, communication prowess, and ideally experience in Wholesale or impulse channels.
  • Other info: Hands-on role with full P&L ownership and exciting opportunities for personal growth.

The predicted salary is between 36000 - 60000 £ per year.

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We are Natural Balance Foods, an ambitious young company best known by our nákd and Trek brands.

We are devoted to making delicious, better for you snacks…and having some fun along the way too!

Founded in 2006, we have grown quickly to now be one of the UK’s leading Cereal Bar suppliers by offering consumers a healthy, wholefood alternative to the over-processed snack bars that previously dominated the shelves in UK Grocery.

Our nákd bars are “raw”, made with simple natural and wholesome ingredients like fruits, nuts, oats and seeds; they are free from gluten, wheat and dairy, are vegan, and the majority count towards 1 of your 5-a-day.

Our Trek bars are also free from gluten, wheat and dairy, are vegan, and packed with natural, plant-based protein to keep you going!

This is an exciting opportunity to be part of our growing, ambitious company, working alongside the small but expanding team of people here at NBF, as well as our colleagues in the Lotus Bakeries Natural Foods division; a family of brands that we joined in 2021.

Here at Natural Balance Foods we’re recruiting for a Wholesale National Account Executive to represent the Nakd and Trek brands across the Wholesale channel. You will be managing and working closely with all key customers within Wholesale, most notably Suma, Epiciurium and DDC. You will also have the responsibility of managing the external dealings and relationships for the UFF business (Bear & Urban Fruit) within the Wholesale channel.

Working as part of the Sales team and working closely with the Head of Impulse, these would be some of your main responsibilities

  • Account management responsibility for the Wholesale channel for Nakd & TREK
  • External account management responsibility for UFF within the Wholesale channel
  • Building relationships and delivering growth across your account base through working more closely with key customers
  • Identifying new customers and avenues across the Wholesale channel and opening them
  • Increasing our visibility within smaller Wholesale customers to drive growth ahead of total business
  • Working with key end users where possible to pull stock in from Wholesale route-to-market e.g. working directly with Wholefoods
  • Supporting the wider impulse team where necessary which may include The Co-op, Convenience, Food Service & High Street
  • Supporting and working alongside the rest of the impulse team to delveop and execute a cash & carry plan
  • Landing NPD with customers and delivering against agreed targets
  • Full ownership of any relevent events and/or trade shows
  • Full P&L ownership of the Wholesale channel which will include forecasting, budgeting, managing spend, agreeing a promotional plan, managing JBP’s and trade agreements

The role requires you to get stuck in. You will take on, build and deliver on commercial objectives within the wholesale channel, in an innovative, fun, office environment

We are a highly ambitious team and as a result, you will be given great opportunities to develop in the role and take on more responsibility quickly.

Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, the most important things we’re looking for from you are:

  • Analytical & Commercial acumen
  • Excellent presentation and communication skills
  • Ability to build and develop great relationships, both internally and externally
  • Able to prioritise quickly in a fast moving, entrepreneurial environment.
  • Previous experience within the Wholesale or impulse channel would be preferrable
  • Some knowledge of category data, sources, cutting data, evaluating and putting forward a sales proposition.
  • Competent in Powerpoint/Excel/Word
  • Hands on approach and real go getter
  • Ideally educated to Degree level
  • Happy to roll your sleeves up and get stuck in!

You will enjoy a face paced environment, be flexible and adaptive, be a great team player and possess good communication and interpersonal skills

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National Account Executive employer: Lotus Bakeries

Natural Balance Foods is an exciting and ambitious employer, dedicated to creating delicious, healthier snack options while fostering a fun and dynamic work environment. As a National Account Executive, you will have the opportunity to grow within a supportive team that values innovation and collaboration, with ample chances for professional development and responsibility in a fast-paced setting. Located in the heart of the UK, our company culture promotes teamwork, open dialogue, and a passion for what we do, making it a rewarding place to build your career.
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Contact Detail:

Lotus Bakeries Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Account Executive

Tip Number 1

Familiarise yourself with the Nakd and Trek brands. Understanding their product lines, values, and target audience will help you engage more effectively during interviews and discussions.

Tip Number 2

Network within the wholesale channel. Attend industry events or connect with professionals on platforms like LinkedIn to gain insights and potentially get referrals for the role.

Tip Number 3

Prepare to discuss your experience in account management and how you've successfully built relationships in previous roles. Be ready to share specific examples that demonstrate your analytical and commercial acumen.

Tip Number 4

Showcase your hands-on approach by thinking of innovative ideas for increasing visibility and growth within the wholesale channel. Presenting these ideas can set you apart from other candidates.

We think you need these skills to ace National Account Executive

Account Management
Relationship Building
Commercial Acumen
Analytical Skills
Presentation Skills
Communication Skills
Negotiation Skills
Sales Strategy Development
Market Analysis
Budgeting and Forecasting
Project Management
Data Evaluation
Proficiency in PowerPoint, Excel, and Word
Adaptability
Team Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in account management, particularly within the Wholesale or impulse channel. Use specific examples that demonstrate your analytical and commercial acumen.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for Natural Balance Foods and its brands. Mention how your skills align with their TOP values of Team Spirit, Open Dialogue, and Passion, and express your enthusiasm for the role.

Showcase Relevant Skills: In your application, emphasise your excellent presentation and communication skills. Provide examples of how you've built relationships in previous roles and how you can apply this to the Wholesale channel.

Highlight Your Adaptability: Demonstrate your ability to thrive in a fast-paced, entrepreneurial environment. Share experiences where you've successfully prioritised tasks and adapted to changing circumstances, which is crucial for this role.

How to prepare for a job interview at Lotus Bakeries

Know Your Brands

Familiarise yourself with the Nakd and Trek brands. Understand their unique selling points, target audience, and how they stand out in the market. This knowledge will help you demonstrate your passion for the products during the interview.

Showcase Your Analytical Skills

Be prepared to discuss your experience with data analysis and how it relates to sales strategies. Highlight any previous roles where you've used analytical skills to drive growth or improve account management.

Demonstrate Relationship Building

Think of examples from your past experiences where you've successfully built and maintained relationships with clients or stakeholders. Be ready to explain how you can apply these skills to manage key customers in the Wholesale channel.

Prepare for Scenario Questions

Expect questions that assess your problem-solving abilities in a fast-paced environment. Prepare scenarios where you had to prioritise tasks or adapt quickly to changes, showcasing your hands-on approach and go-getter attitude.

National Account Executive
Lotus Bakeries
Location: St Albans
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