At a Glance
- Tasks: Lead marketing strategies for healthy snack brands and drive growth in the UK market.
- Company: Join Lotus Natural Foods, a dynamic company with a passion for quality and sustainability.
- Benefits: Competitive salary, vibrant office culture, and opportunities for professional development.
- Other info: Collaborative team environment with a focus on innovation and community engagement.
- Why this job: Make a real impact on brand growth while promoting healthy lifestyles.
- Qualifications: 6+ years of marketing experience and a degree; passion for food and consumer trends.
The predicted salary is between 60000 - 75000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, has great ambitions for all our brands, ensuring sustainable growth over the long-term. We believe that taste and quality are what underpins us as brand leaders within our categories.
About the role:
- Be the main point of contact between the global team and UK sales team, ensuring UK market requirements are prioritised during development.
- Develop an annual plan in collaboration with sales that addresses key issues and builds KPIs for growth.
- Keep consumer insight at the heart of brand strategy while applying a commercial lens.
- Analyse portfolio performance and keep the brand proposition ahead of the competition.
- Execute EPD and NPD with excellence, driving visibility and talkability to ultimately drive penetration and conversion.
- Collaborate with the global team on the execution of our digital first strategy and instore activation.
- Manage our digital and social brand presence, delivering relevancy and meaningfulness to consumers.
- Define and build a ‘community’ executed with excellence locally through events, partnerships, and collaborations.
- Manage the marketing budget and its reporting to ensure efficient spending.
About You:
- You are an energetic and experienced Marketing Manager who thrives in a fast-paced environment.
- You will take ownership of the nākd. brand in the UK, driving strategic growth and influencing stakeholders.
- Ideally, you will be a nākd. fan with a passion for food, healthy lifestyles, and consumer trends.
- Highly organised and proactive, ready to play a key role in shaping the next phase of growth.
- Right-To-Work within the UK (without sponsorship).
- Minimum Education to Bachelor’s Degree level.
- Experience owning and delivering brand growth within competitive FMCG or consumer markets.
- Passion for brands, consumer trends, food, and healthy lifestyles.
- Attention to detail and accountability for delivering best-in-class presentations and communication.
- Understanding of the retailer landscape.
- A positive can-do attitude that seeks out solutions.
- Experience collaborating with a Global team on brand projects.
- Excellent strategic thinker with a desire to create an impact.
- Ability to influence stakeholders with confidence.
- Strong understanding of media planning ATL/BTL and management of agencies.
- Enjoys collaboration and relationship building across departments.
- Degree educated with a minimum of 6 years’ relevant marketing experience.
Be a team player; we all work together to achieve results at Lotus Natural Foods. Culture is hugely important to us, and we look to our employees to positively contribute to that.
Please note this role is a full-time position at our offices in St Albans, with four days a week spent on-site.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lotus Bakeries and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lotus Bakeries are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lotus Bakeries on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lotus Bakeries. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lotus Bakeries. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lotus Bakeries:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lotus Bakeries’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lotus Bakeries
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lotus Bakeries will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lotus Bakeries, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
