At a Glance
- Tasks: Lead brand strategies and engage with our online community to boost Kiddylicious' presence.
- Company: Join Kiddylicious, the go-to baby finger food brand in the UK, dedicated to families and little ones.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Other info: Ideal for energetic go-getters who thrive on autonomy and inspiring others.
- Why this job: Make a real impact in a fast-paced team while building strong consumer relationships.
- Qualifications: Degree level education and 4+ years in FMCG marketing with hands-on brand management experience.
The predicted salary is between 36000 - 60000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries and a portfolio of 5 incredible brands; BEAR, TREK, nakd. Kiddylicious and Peter’s Yard, all having their own distinct proposition and role within our business.
We have great ambitions for all our brands, ensuring that as a business we deliver sustainable growth over the long-term. We believe that taste and quality are 100% of what underpins us as brand leaders within our categories, and what pulls us apart from our competitors. All of our brands started right here in the UK, as the first market for distribution, but over the years we can now be found across the globe, our ranges have got bigger, along with us as a business.
To date we have achieved so much, but there is still plenty of room to grow further and that means we need more brilliant people, those that share an ambition for making a difference and want to join us in delivering the next chapter of growth. Fancy getting involved, then read on…
About the Role
Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough products. The company was founded in 2008, acquired in 2022 by Lotus Bakeries and is now listed in Tesco, Waitrose, Sainsbury’s, Ocado, Booths, Wholefoods and 3,000 independent farm shops and delis. The company has ambitious growth plans to expand the business and build the brand in the UK across Grocery outlets, food service and speciality stores.
Reporting to the Marketing Manager, you will execute brand strategies that significantly grow household penetration and help Peter’s Yard the UK’s favourite Sourdough Bakery Brand. You will be the face of the brand, managing our communication, our online community and helping us build a brand that people love. This includes delivering engaging content, PR, advertising and community activity to help us reach new consumers.
Alongside living our T.O.P. values of Team Spirit, Open Dialogue and Passion, below is where you’ll spend most of your time:
- Consumer Activation: Lead and implement best in class consumer activation plans with evaluation ensuring all activities link back to our strategies to deliver the plan.
- Owned Media, Influencers, Brand Partnerships & Community: Own all content development and community management
- Product Management: Continually analyse portfolio performance and keep the brand proposition ahead of the competition, identifying opportunities for growth and improvements
- New product launches: Deliver yearly NPD launches with detailed go to market plans including sell ins, packaging design and comms launch plans – working alongside product development, sales and category from concept through to launch and evaluation.
- Keep on top of relevant innovation and consumer insights, to constantly review the portfolio performance and keep the brand proposition ahead of the competition
Reporting into
Marketing Manager
About You
We are seeking an energetic and experienced Brand Manager, who wants to join our fast-paced team and make a real difference.
As Brand Manager you will be a key member of our team driving brand awareness & penetration, building strong relationships with our consumers and ensuring that our products reach as many people as possible.
Knowledge & Experience
- Right-To-Work within the UK (without sponsorship)
- Minimum Education to Bachelors Degree level
- Min 2-3 years relevant Marketing experience in an FMCG business
- Experience working in a brand team, where you have managed through the line campaigns.
- Experience with social media scheduling and analytics tools
- Experience of Owned Media Content development and working with influencers
- Experience managing websites, ideally with WordPress, and using Google Analytics
- Nice to have: proficient in Adobe Creative suite (InDesign, Illustrator, Lightroom, Photoshop)
- Ability to project manage well, including project coordination internally, track and report progress and deliver on time and within budget.
- A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
- Drawing out insights from data
- Good understanding of speciality food brands
Key Attributes
- Creative
- Pro‑active
- Analytical thinker
- Good communication skills, both oral and written
- Passionate about being part of the growth of the Peter’s Yard business
- Dynamic and people‑focussed: able to excite others both internal and external to the business about what you’re trying to achieve
Team
- Be a team player, we all get stuck in to achieve results here at Lotus Natural Foods and we love our team to look beyond their own role.
- Culture is hugely important to us here at Lotus Natural Foods and we look to our employees to positively contribute to that.
Please note this role is a full-time position at our beautiful offices in St Albans, with four days a week spent on‑site. Please only proceed if this works for you.
Brand Manager in St Albans employer: Lotus Bakeries
Lotus Natural Foods is an exceptional employer, offering a vibrant work culture that fosters growth and innovation within the healthy snacking sector. With a commitment to sustainability and quality, employees are encouraged to develop their skills in a supportive environment, while enjoying the unique advantage of working in beautiful St Albans, where collaboration and creativity thrive. Join us to be part of a passionate team dedicated to making a meaningful impact in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in St Albans
✨Tip Number 1
Familiarise yourself with Kiddylicious and their brand values. Understanding their mission and how they engage with families will help you align your approach when networking or during interviews.
✨Tip Number 2
Engage with Kiddylicious on social media. Comment on their posts, share your thoughts on their products, and showcase your passion for the brand. This can help you stand out as a candidate who is genuinely interested in the role.
✨Tip Number 3
Network with professionals in the FMCG sector, especially those who have experience in brand management. Attend industry events or webinars to connect with potential colleagues and learn more about current trends in the market.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your experience with influencer partnerships and content development, as these are key aspects of the role you're applying for.
We think you need these skills to ace Brand Manager in St Albans
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in brand management and marketing, particularly in FMCG. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the Kiddylicious brand and your understanding of their values. Mention specific examples of how you've successfully managed brand strategies or campaigns in the past.
Showcase Your Communication Skills:Since the role requires excellent communication skills, ensure your application reflects this. Use clear, concise language and structure your documents well to make them easy to read.
Highlight Relevant Projects:Include specific projects where you've worked with influencers or developed owned media content. This will demonstrate your hands-on experience and ability to engage with target audiences effectively.
How to prepare for a job interview at Lotus Bakeries
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Kiddylicious and its mission. Share why you believe in the brand and how you can contribute to making it the go-to baby finger food brand in the UK.
✨Demonstrate Your Marketing Expertise
Prepare to discuss your previous marketing experiences, especially in FMCG. Highlight specific campaigns you've managed and the results achieved, showcasing your ability to drive brand awareness and penetration.
✨Engage with Data Insights
Be ready to talk about how you've used data to inform marketing strategies in the past. Discuss any tools or methods you've employed to analyse portfolio performance and how you've transformed insights into actionable plans.
✨Highlight Cross-Functional Collaboration
Since the role involves working with various teams, share examples of how you've successfully collaborated across functions. Emphasise your project management skills and your ability to inspire and engage others in a team setting.
