At a Glance
- Tasks: Lead brand strategies and engage with consumers to grow Peter’s Yard as the UK’s favourite sourdough brand.
- Company: Join Lotus Natural Foods, a dynamic company with a passion for quality and sustainability.
- Benefits: Full-time role with competitive salary and a vibrant office culture in St Albans.
- Other info: Collaborative team environment focused on growth and innovation.
- Why this job: Be the face of a beloved brand and make a real impact in the food industry.
- Qualifications: 2-3 years marketing experience in FMCG and a Bachelor's degree required.
The predicted salary is between 35000 - 45000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, has a portfolio of five incredible brands: BEAR, TREK, nakd, Kiddylicious, and Peter’s Yard. We have great ambitions for all our brands, ensuring sustainable growth over the long term. Taste and quality are what underpin us as brand leaders within our categories.
Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough products. The company was founded in 2008, acquired in 2022 by Lotus Bakeries, and is now listed in major retailers across the UK. The company has ambitious growth plans to expand the business and build the brand in the UK.
Reporting to the Marketing Manager, you will execute brand strategies that significantly grow household penetration and help Peter’s Yard become the UK’s favourite Sourdough Bakery Brand. You will manage our communication, online community, and help build a brand that people love. This includes delivering engaging content, PR, advertising, and community activity to reach new consumers.
Key responsibilities include:
- Consumer Activation: Lead and implement best-in-class consumer activation plans with evaluation.
- Owned Media, Influencers, Brand Partnerships & Community: Own all content development and community management.
- Product Management: Analyse portfolio performance and keep the brand proposition ahead of the competition.
- New Product Launches: Deliver yearly NPD launches with detailed go-to-market plans.
We are seeking an energetic and experienced Brand Manager who wants to join our fast-paced team and make a real difference. As Brand Manager, you will drive brand awareness and penetration, building strong relationships with our consumers.
Knowledge & Experience:
- Right-To-Work within the UK (without sponsorship).
- Minimum Education to Bachelor’s Degree level.
- Min 2-3 years relevant Marketing experience in an FMCG business.
- Experience working in a brand team managing through-the-line campaigns.
- Experience with social media scheduling and analytics tools.
- Experience of Owned Media Content development and working with influencers.
- Experience managing websites, ideally with WordPress, and using Google Analytics.
Key Attributes:
- Creative
- Pro-active
- Analytical thinker
- Good communication skills, both oral and written
- Passionate about being part of the growth of the Peter’s Yard business
- Dynamic and people-focused
Please note this role is a full-time position at our offices in St Albans, with four days a week spent on-site.
Brand Manager employer: Lotus Bakeries
Lotus Natural Foods is an exceptional employer, offering a vibrant work culture that thrives on teamwork, open dialogue, and passion. With a strong commitment to employee growth and development, we provide opportunities for our team members to make a meaningful impact in the fast-paced FMCG sector, all while enjoying the benefits of working in our beautiful St Albans offices. Join us in our mission to expand Peter’s Yard and be part of a brand that values quality, innovation, and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at Lotus Natural Foods. A friendly chat can open doors!
✨Tip Number 2
Show off your passion for the brand! When you get that interview, make sure to express your love for Peter’s Yard and its products. Share ideas on how you’d elevate the brand and engage with the community.
✨Tip Number 3
Prepare for the unexpected! Be ready for situational questions that test your problem-solving skills. Think about past experiences where you’ve successfully managed campaigns or tackled challenges in brand management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Lotus Natural Foods family.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand shine through! We want to see that you’re genuinely excited about joining Peter’s Yard and contributing to our growth story.
Tailor Your Experience:Make sure to highlight your relevant experience in FMCG marketing. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements that align with our goals!
Be Creative:As a Brand Manager, creativity is key! Use your application to showcase your innovative ideas and how you can bring fresh perspectives to our brand strategies. Think outside the box!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Lotus Natural Foods!
How to prepare for a job interview at Lotus Bakeries
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands under Lotus Natural Foods. Understand their unique propositions and how they stand out in the market. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth.
✨Showcase Your Creative Side
As a Brand Manager, creativity is key! Prepare examples of past campaigns you've worked on, especially those that involved consumer activation or social media. Be ready to discuss how you can bring fresh ideas to Peter’s Yard and engage with their community.
✨Demonstrate Analytical Skills
Since the role involves analysing portfolio performance, come prepared with examples of how you've used data to drive marketing decisions. Discuss any tools you’ve used, like Google Analytics, and how they helped you identify opportunities for growth.
✨Emphasise Team Spirit
Lotus Natural Foods values teamwork, so be sure to highlight your collaborative experiences. Share stories where you worked closely with others to achieve a common goal, showcasing your ability to fit into their dynamic team culture.
