At a Glance
- Tasks: Drive sales growth with major accounts and create impactful business plans.
- Company: Join Peter’s Yard, a dynamic sourdough bakery blending Swedish tradition with British craftsmanship.
- Benefits: Full-time role with competitive perks, including daily access to delicious snacks.
- Other info: Collaborative environment with opportunities for learning and professional growth.
- Why this job: Be part of a fast-growing team and make a real impact in the food industry.
- Qualifications: Experience in Foodservice & Specialist channels and a results-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
Peter’s Yard is a growing sourdough bakery that combines Swedish tradition with British craftsmanship to produce hand‑baked sourdough crackers. Founded in 2008 and acquired by Lotus Bakeries in 2022, the brand supplies to major grocery and specialty outlets across the UK. Peter’s Yard is looking for an Out‑of‑Home National Account Manager to join our high‑performing sales team and help drive the next stage of growth. The role focuses on key major multiple accounts and reports to the Head of Sales.
Responsibilities
- Devises and delivers exceptional business plans with key Foodservice and Specialist customers, ensuring sales of our products are maximised at key trading periods.
- Win new business through the channel with wholesalers and end‑users that showcase the quality and premium positioning of the Peter’s Yard brand and support the push‑pull strategy.
- Own and manage P&L, forecasting of assigned accounts and deliver value, volume and GP% metrics.
- Build cross‑functional relationships with key customer contacts across buying, supply chain, category & format teams.
- Collaborate with the Category Manager to deliver insights that drive significant business benefit.
- Enhance visibility and penetration through channel activations such as POS, online & in‑store displays.
- Utilise customer systems to maximise sales, influence availability, ensure compliance and manage promotions.
Reporting Into
Head of Sales, Peter’s Yard
Profile
- Right‑to‑work in the UK without sponsorship.
- Bachelor’s degree or equivalent.
- Strong experience in the Foodservice & Specialist channel with a proven track record of supporting growth.
- Results‑driven – demonstrable examples of strong, tangible business outcomes led personally in customer accounts.
- Resilient and tenacious – able to navigate tough buyers and complex negotiations.
- Analytical – comfortable with data‑driven insights across accounts.
- Relationship builder – personable and collaborative, able to secure outcomes for Peter’s Yard responsibly and naturally.
Nice to Have
- Foodie passion for bakery products.
- Experience in online and digital sales.
Benefits
Full‑time position based at our offices in St Albans with a requirement of four days on‑site per week. We offer an ambitious, fast‑growing work environment with opportunities for learning, collaboration and professional growth. Enjoy daily access to our branded snacks.
National Account Manager Peter's Yard in St Albans employer: Lotus Bakeries, Milan
Peter’s Yard is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about the food industry. Located in St Albans, employees benefit from a fast-growing environment with ample opportunities for professional development, alongside daily access to our delicious hand-baked snacks. Join us to be part of a team that values results-driven performance and strong relationships, all while contributing to the growth of a beloved brand.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager Peter's Yard in St Albans
✨Tip Number 1
Network like a pro! Get out there and connect with people in the foodservice industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that National Account Manager role!
✨Tip Number 2
Showcase your passion for bakery products! When you get the chance to chat with hiring managers or during interviews, let your love for sourdough shine through. Share your experiences and insights about the industry to make a memorable impression.
✨Tip Number 3
Prepare for those tricky questions! Brush up on your negotiation skills and be ready to discuss how you've navigated tough buyers in the past. Use specific examples to demonstrate your resilience and results-driven mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team at Peter’s Yard!
We think you need these skills to ace National Account Manager Peter's Yard in St Albans
Some tips for your application 🫡
Show Your Passion for Food:When you're writing your application, let your love for bakery products shine through! We want to see that you’re not just looking for a job, but that you genuinely care about what we do at Peter’s Yard.
Tailor Your Experience:Make sure to highlight your experience in the Foodservice & Specialist channel. We’re looking for results-driven individuals, so share specific examples of how you've supported growth in previous roles.
Be Personable and Collaborative:In your application, show us that you’re a relationship builder. Mention any experiences where you’ve successfully collaborated with teams or secured outcomes through strong interpersonal skills.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands quickly. We can’t wait to hear from you!
How to prepare for a job interview at Lotus Bakeries, Milan
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Peter’s Yard products. Understand their unique selling points, especially how they stand out in the Foodservice and Specialist channels. This knowledge will help you demonstrate your passion for the brand and show that you can effectively communicate its value to potential clients.
✨Prepare Real-Life Examples
Think of specific instances where you've driven growth or successfully managed accounts in your previous roles. Be ready to share these stories during the interview, focusing on the results you achieved. This will showcase your results-driven mindset and give the interviewers confidence in your ability to deliver similar outcomes at Peter’s Yard.
✨Showcase Your Analytical Skills
Since the role requires comfort with data-driven insights, prepare to discuss how you've used analytics in past positions. Bring examples of how you’ve leveraged data to influence sales strategies or improve account performance. This will highlight your analytical capabilities and align with the expectations of the role.
✨Build Rapport with Interviewers
Remember, relationship building is key in this role. During the interview, aim to connect with your interviewers on a personal level. Ask them about their experiences at Peter’s Yard and share your own relevant anecdotes. This will not only make you memorable but also demonstrate your collaborative nature, which is essential for success in the position.
