Marketing Manager nakd in St Albans

Lotus Natural Foods, the healthy snacking division of Lotus Bakeries and a portfolio of five incredible brands – BEAR, TREK, nakd, Kiddylicious, and Peter’s Yard – offers a dynamic environment where taste, quality and sustainability drive growth across the globe. We are looking for talented people who share our ambition to make a difference and help us write the next chapter of growth.

Key focus areas of the role itself and where you will spend the majority of your time:

• Be the main point of contact between the global team and UK sales team, ensuring UK market requirements are front and centre in development and challenging global teams where appropriate.
• Develop an annual plan in collaboration with sales that addresses key issues and builds KPIs for growth.
• Keep consumer insight at the heart of brand strategy whilst applying a commercial lens.
• Continuously analyse portfolio performance and keep the brand proposition ahead of the competition, ensuring the optimum range on the shelf in channel, including formats and sub‑ranges.
• Execute EPD and NPD with excellence, from sell‑ins to activation on social and with influencers, driving both visibility and conversion.
• Work with the global team on the optimum execution of our digital‑first strategy (paid media) and in‑store activation, evaluating results and recommending enhancements.
• Manage digital and social brand presence, delivering relevance and meaningfulness to consumers.
• Define and build a local community through events, partnerships, and collaborations.
• Manage the marketing budget and reporting to ensure efficient spend.

Profile

You are an energetic and experienced Marketing Manager who thrives in a fast‑paced environment and is motivated by the opportunity to make a real commercial impact. You will take ownership of the nakd brand in the UK, driving strategic growth, leading best‑in‑class execution and influencing stakeholders across the business and with external partners. Ideally, you are a fan of the nakd brand, with a genuine passion for healthy lifestyles and consumer trends. You are highly organised, proactive and ready to take the next step in your career, playing a key role in shaping the next phase of growth for a dynamic and ambitious business.

Alongside living our Lotus TOP Values of Team Spirit, Open Dialogue and Passion, the most important things we’re looking for are:

• Right‑to‑Work within the UK (without sponsorship)
• Minimum education to Bachelor’s Degree level
• Commercial savviness – know what good looks like and instil best practice in everything we do
• Experience owning and delivering brand growth within competitive FMCG or consumer markets
• Enjoy having autonomy and being accountable for building the brand
• Passion for brands, consumer trends, food and healthy lifestyles
• Attention to detail and commitment to 110% across all communications and presentations, both internal and external
• Understanding of the retailer landscape
• A positive can‑do attitude that seeks out solutions and looks at how we can do things differently
• Experience collaborating with a global team on brand projects to ensure consistency and effective brand building in all markets
• Excellent strategic thinker with a desire to create an impact
• Ability to influence stakeholders with confidence
• Strong understanding of media planning (ATL/BTL) and agency management to strengthen the communication plan
• Enjoy collaboration and relationship building across departments and with agencies; proactive team player contributing to a strong, collaborative culture
• Minimum of 6 years’ relevant marketing experience with a degree

Team

Be a team player who gets into action to achieve results and amplifies overall outcomes. Culture is hugely important; we expect employees to contribute positively.

“Each day holds new and exciting challenges that drive me to continuously improve my knowledge and skillset. It’s a nice feeling knowing when you leave work, you’re still hungry for more…”