At a Glance
- Tasks: Lead brand strategies and engage with consumers to grow Peter's Yard as the UK's favourite sourdough brand.
- Company: Join a dynamic team at Peter's Yard, part of Lotus Bakeries, known for quality and innovation.
- Benefits: Enjoy on-the-job learning, a vibrant culture, and delicious snacks every day!
- Other info: Be part of a supportive team that values creativity, communication, and collaboration.
- Why this job: Make a real impact in a fast-growing company while building strong consumer relationships.
- Qualifications: 2-3 years marketing experience in FMCG and a passion for brand growth.
The predicted salary is between 35000 - 45000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, has a portfolio of 5 incredible brands: BEAR, TREK, nakd., Kiddylicious, and Peter’s Yard. We have great ambitions for all our brands, ensuring sustainable growth over the long term. Taste and quality are what underpins us as brand leaders within our categories.
Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough products. The company was founded in 2008, acquired in 2022 by Lotus Bakeries, and is now listed in Tesco, Waitrose, Sainsbury’s, Ocado, Booths, Wholefoods, and 3,000 independent farm shops and delis. The company has ambitious growth plans to expand the business and build the brand in the UK across grocery outlets, food service, and speciality stores.
Reporting to the Marketing Manager, you will execute brand strategies that significantly grow household penetration and help make Peter’s Yard the UK’s favourite Sourdough Bakery Brand. You will manage our communication, online community, and help us build a brand that people love. This includes delivering engaging content, PR, advertising, and community activity to reach new consumers.
Key Responsibilities:
- Lead and implement best-in-class consumer activation plans with evaluation.
- Own all content development and community management.
- Continually analyse portfolio performance and identify opportunities for growth.
- Deliver yearly NPD launches with detailed go-to-market plans.
Profile:
We are seeking an energetic and experienced Brand Manager who wants to join our fast-paced team and make a real difference. As Brand Manager, you will drive brand awareness and penetration, build strong relationships with consumers, and ensure our products reach as many people as possible.
Knowledge & Experience:
- Right-to-work within the UK (without sponsorship).
- Minimum education to Bachelor's degree level.
- 2-3 years relevant marketing experience in an FMCG business.
- Experience working in a brand team managing through-the-line campaigns.
- Experience with social media scheduling and analytics tools.
- Experience of owned media content development and working with influencers.
- Experience managing websites, ideally with WordPress, and using Google Analytics.
Key Attributes:
- Creative and pro-active.
- Analytical thinker.
- Good communication skills, both oral and written.
- Passionate about being part of the growth of the Peter’s Yard business.
- Dynamic and people-focused.
Join an ambitious and driven team with a mix of talents! Being part of a fast-growing, international company, you will gain on-the-job learning and acquire new insights. Enjoy delicious branded snacks every day!
Brand Manager Peter's Yard UK in St Albans employer: Lotus Bakeries, Milan
At Peter's Yard, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in St Albans. Our team is driven by passion and collaboration, offering ample opportunities for professional growth while working with high-quality, innovative products. Join us to be part of a dynamic environment where your contributions truly matter, and enjoy the added perk of delicious snacks every day!
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager Peter's Yard UK in St Albans
✨Tip Number 1
Get to know the brand inside out! Dive into Peter's Yard and its unique offerings. Understanding their values and products will help you connect better during interviews and show your genuine interest.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Brand Manager role. Personal connections can make a huge difference!
✨Tip Number 3
Show off your creativity! Prepare some ideas for potential campaigns or community engagement strategies that align with Peter's Yard. Presenting your vision can set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to contribute to the brand's growth.
We think you need these skills to ace Brand Manager Peter's Yard UK in St Albans
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand shine through! We want to see that you’re genuinely excited about joining Peter’s Yard and contributing to our growth story.
Tailor Your Experience:Make sure to highlight your relevant experience in FMCG marketing. We’re looking for someone who can manage campaigns and engage with consumers, so connect your past roles to what we do at Peter’s Yard.
Be Creative:Don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or examples of past projects, we love seeing innovative ideas that align with our brand values.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Lotus Bakeries, Milan
✨Know Your Brands
Before the interview, dive deep into Peter's Yard and its sister brands. Understand their unique selling points, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Creativity
As a Brand Manager, creativity is key! Prepare examples of past campaigns you've worked on, especially those that involved innovative consumer activation or influencer partnerships. Be ready to discuss how you can bring fresh ideas to the table for Peter's Yard.
✨Data-Driven Insights
Brush up on your analytical skills! Be prepared to discuss how you've used data to inform marketing strategies in the past. Highlight any experience with Google Analytics or social media analytics tools, as this will be crucial for evaluating brand performance.
✨Emphasise Team Spirit
Peter's Yard values team spirit and open dialogue. During the interview, share experiences where you've successfully collaborated with others or led a team project. This will showcase your ability to fit into their dynamic culture and drive brand awareness together.
