At a Glance
- Tasks: Lead brand strategies and engage with our community to grow Peter's Yard.
- Company: Join a dynamic team at Peter's Yard, part of Lotus Bakeries.
- Benefits: Competitive salary, career growth, and the chance to shape a beloved brand.
- Other info: Exciting opportunity to work with a well-loved UK bakery brand.
- Why this job: Be the face of a growing brand and make a real impact in the food industry.
- Qualifications: Experience in brand management and a passion for healthy snacking.
The predicted salary is between 40000 - 50000 £ per year.
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, has a portfolio of 5 incredible brands: BEAR, TREK, nakd., Kiddylicious, and Peter’s Yard. We have great ambitions for all our brands, ensuring that we deliver sustainable growth over the long-term. We believe that taste and quality are 100% of what underpins us as brand leaders within our categories.
Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough products. The company was founded in 2008, acquired in 2022 by Lotus Bakeries, and is now listed in Tesco, Waitrose, Sainsbury’s, Ocado, Booths, Wholefoods, and 3,000 independent farm shops and delis. The company has ambitious growth plans to expand the business and build the brand in the UK across grocery outlets, food service, and speciality stores.
Reporting to the Marketing Manager, you will execute brand strategies that significantly grow household penetration and help Peter’s Yard become the UK’s favourite Sourdough Bakery Brand. You will be the face of the brand, managing our communication, our online community, and helping us build a brand that people love. This includes delivering engaging content, PR, advertising, and community activity to help us reach new consumers.
Alongside living our T.O.P. values of Team Spirit, Open Dialogue, and Passion, below is where you’ll spend most of your time:
- Consumer Activation: Lead and implement best in class consumer activation plans with evaluation ensuring all activities link back to our strategies to deliver the plan.
- Owned Media, Influencers, Brand Partnerships
Brand Manager Peter's Yard UK employer: Lotus Bakeries, Milan
At Peter's Yard, we pride ourselves on being an exceptional employer that fosters a vibrant work culture centred around collaboration, creativity, and a shared passion for quality. Located in St Albans, our team enjoys a supportive environment with ample opportunities for professional growth and development, as we strive to expand our brand presence both locally and globally. Join us to be part of a dynamic company that values innovation and sustainability, while making a meaningful impact in the healthy snacking industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager Peter's Yard UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion! When you get that interview, let your enthusiasm for the brand shine through. Talk about why you love Peter’s Yard and how you can contribute to its growth. Authenticity goes a long way!
✨Tip Number 3
Prepare for the unexpected! Be ready for situational questions that test your problem-solving skills. Think about how you would handle challenges in consumer activation or brand partnerships, and come armed with examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Peter’s Yard.
We think you need these skills to ace Brand Manager Peter's Yard UK
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand shine through! We want to see that you genuinely care about Peter’s Yard and our mission. Share why you love our products and how you can contribute to our growth.
Tailor Your CV:Make sure your CV is tailored specifically for the Brand Manager role. Highlight relevant experience in consumer activation, brand partnerships, and community engagement. We’re looking for someone who can hit the ground running, so show us what you've got!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to explain how your skills align with our T.O.P. values of Team Spirit, Open Dialogue, and Passion. Keep it engaging and personal – we want to get to know the real you!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Peter’s Yard!
How to prepare for a job interview at Lotus Bakeries, Milan
✨Know Your Brands Inside Out
Before the interview, dive deep into Peter's Yard and its unique offerings. Understand the brand's history, values, and what sets it apart in the market. This knowledge will not only impress your interviewers but also show your genuine interest in the role.
✨Showcase Your Creative Side
As a Brand Manager, creativity is key! Prepare examples of past campaigns or projects where you successfully engaged consumers. Think about how you can apply similar strategies to Peter's Yard and be ready to discuss them during the interview.
✨Emphasise Team Spirit and Open Dialogue
Familiarise yourself with the company's T.O.P. values: Team Spirit, Open Dialogue, and Passion. Be prepared to share experiences that demonstrate how you've embodied these values in your previous roles. This will resonate well with the interviewers.
✨Prepare Questions That Matter
Interviews are a two-way street! Prepare thoughtful questions about the brand's future, growth plans, and how they measure success. This shows you're not just interested in the job, but also in contributing to the brand's journey.
