Freelance Senior Product Designer in London

Department: Design, reporting to Head of Design

Culture: Lottie’s careers page here, Lottie’s tech careers page here.

Mission: Elevate later life for everybody and build the care sector of the future.

Office Policy: Hybrid with two core office days.

Office Location: London Bridge, London, UK.

Contract Length: Three months

The Opportunity: We're looking for a Freelance Senior Product Designer for a 3-month contract to own the design experience across our Marketplace product — the end-to-end journey families take when searching, comparing, and finding care for a loved one. It's a high-stakes, emotionally complex experience, and design is one of the primary ways we earn trust at every step of it. You'll work closely with your Product Manager and Engineering lead as a genuine co-creator — shaping problem definition, not just executing briefs. We need someone who can hit the ground running, bring strong craft and sharp product instinct, and make a meaningful impact in a short window.

What does this role involve?

• Own the end-to-end design quality of Marketplace — search, results, listings, comparison, and enquiry flows
• Partner with your PM from problem inception; shape briefs, challenge assumptions, and bring evidence to product decisions
• Work across a high-stakes domain where accessibility, trust signals, information hierarchy, and emotional context are all live design problems
• Contribute to the design system with patterns and components that scale beyond your own work stream

What problems will you be solving?

• Families searching for care are making one of the hardest decisions of their lives — often under time pressure, with limited information, and high emotional stakes. How do you design an experience that earns trust at every step?
• The Marketplace is a complex, multi-state product. Search, results, listings, comparison, enquiry — each with their own UX challenges. How do you hold quality across all of it without losing coherence?
• Information hierarchy is genuinely hard here. Care home profiles contain a huge amount of data — pricing, availability, room types, reviews, accreditations. What do families actually need to see, and when?
• We're an AI-native team. How do you use AI tooling to prototype and iterate faster, without it flattening your craft or replacing your thinking?
• We're a small design team. How do you contribute patterns and components that scale beyond your own workstream and raise the bar for the whole product?

We think you’ll be a great fit if…

• You have 4-6+ years of product design experience, ideally across marketplace, platform, or strong B2C products
• You're genuinely excited about using AI to move faster — in prototyping, in iteration, in getting ideas in front of people sooner — without letting it flatten your craft or replace your thinking
• You're a confident product thinker who engages with problems before reaching for solutions, and works with your PM rather than downstream of them
• You present design decisions with clarity and rationale — what you considered, what you ruled out, and why
• You have a portfolio that shows both craft rigour and systemic thinking — visual language work alongside complex UX problem-solving
• You care about the domain; you don't need a background in care, but you need to take it seriously
• You want ownership and aren't waiting to be told what to do

This role isn’t for you if…

• You need a long ramp-up period before contributing — we need impact from week one
• You're most comfortable executing briefs rather than helping to shape them
• You're not drawn to products that carry real weight in people's lives
• You're uncomfortable working closely with PMs and Engineers from the earliest stages of problem definition
• You're not at ease working in a fast-paced, high-growth startup environment

Sound like you but not quite 100%? Apply anyway — we're looking for potential and passion, not a perfect CV match.

Lottie’s Interview Process:

• Screening interview with Lottie's Talent Acquisition Lead — 20 mins (remote)
• Portfolio run through with Hiring Manager — 45 mins (remote)
• Behavioural interview with Lottie's CXO — 45 mins (remote)
• Final interview with Lottie's CEO - 45 mins (in-person)

Candidate Experience:

• Screening Interview: If you are unsuccessful after this interview, you will receive constructive feedback via email.
• Portfolio Review: If you are not successful after this stage, you'll receive constructive feedback via email.
• Behavioural Interview: If you are not successful after this stage, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.
• Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.

Meet Lottie: Founded in London in 2021, Lottie is changing how the UK finds, manages, and pays for care. The care sector still runs largely on pen, paper, and phone calls. Families spend days making one of the hardest decisions of their lives with almost no good information. Care providers drown in admin instead of caring for residents. We're fixing this. Over 10 million people have used our platform. 1,000+ care homes run on our software. We've raised over £25m from Accel, General Catalyst and Kindred, and been named LinkedIn's Top Startup 2024 and the UK's #1 Startup for 2025 by Startup.co.uk.

As of today, Lottie offers four core products:

• Lottie (B2B2C Marketplace) - Free service that helps families find the UK’s best care homes and home care services. Think Rightmove for care.
• Found by Lottie (B2B Vertical SaaS) - AI-native CRM software supporting care providers to effectively manage their enquiries, occupancy and finances.
• Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.
• Eliza by Lottie (B2B Vertical SaaS) AI agents that handle care home enquiries - so no family goes unanswered.

Why Lottie?

• Career Opportunity - A chance to own the design of a product that genuinely matters, working alongside a talented team on hard, interesting problems.
• Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of people's lives.
• Investors - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.
• People - Join a kind, talented and mission driven team that loves coming to work every day.
• Culture - Outstanding company culture with a 5/5 employee review score on Glassdoor.
• Award Winning - Acclaimed winner of LinkedIn’s 2024 “Top Startups” and named “the UK’s number one startup for 2025” in Startup.co.uk 100 Index.

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. If you require reasonable accommodations during the application or interview process, please let us know at Alice.Rooke@lottie.org