B2B Marketing Manager

• Title
• B2B Marketing Manager
• Department
• Commercial
• Salary
• £50,000 - £60,000

Benefits & Culture

• See here
• Equity
• A very generous EMI share offering
• Holiday
• 26 days + bank holidays
• Mission
• Elevate later life for everybody and build the care sector of the future
• Office Policy
• Hybrid with a minimum of 2 core office days per week
• Office Location
• London Bridge, London, UK

The Opportunity

Lottie is building the AI operating system for social care, changing how the UK finds, manages, and pays for care.

Thousands of care providers work with Lottie today, either listed on our marketplace, running on Found by Lottie, or both, and every one of them is a partner our Customer Success team looks after.

We have a CRM Manager marketing to our current partner base, but no-one owns the channels that will bring new partners to

Found: events, partnerships, direct mail, trade press, and paid social.

This role owns all of them.

You’ll report directly to the VP Commercial and have real budget and autonomy to decide where effort goes.

This is an individual contributor role to start, but it's built to grow: if a channel takes off and needs a team around it, this role is the one that builds and leads it, with a clear path to Head of B2B Marketing.

What does this role involve?

• Own and run Lottie's B2B acquisition channels beyond CRM: events (from hyper-local lunches to larger sector events), partnerships (accountants, CQC consultants, and other trusted intermediaries), direct mail, trade press, and paid social.
• Build the events programme from scratch: identify the right formats and audiences, run them, and work out what actually produces pipeline.
• Develop referral and partnership relationships that borrow trust from intermediaries care providers already listen to, rather than relying on cold outbound.
• Set and manage budget across channels in collaboration with the VP Commercial, and reallocate towards what's working.
• Report on lead indicators specific to each channel (partner-sourced pipeline, event-attributed opportunities, response rates on direct mail) as well as the company-level metrics they roll up to: demos booked and new MRR.

What problems will you be solving?

• Found's channel mix is currently incomplete.

Several channels that should be driving meaningful pipeline, especially events and partnerships, have ownership spread across the company and only a limited track record to learn from.

• Care is a low-marketing-sophistication, relationship-driven sector.

Channels that borrow credibility (referral, partnership, in-person) will do more work here than channels that assume an actively-searching buyer.

• Attribution across these channels is genuinely difficult.

You'll need to build a reporting approach that connects channel activity to demos booked and MRR without pretending the link is more direct than it is.

We think you'll be a great fit if...

• You're a genuine generalist with a high bar for quality, comfortable picking up a new channel, learning it properly, and executing to a high standard rather than staying shallow across all of them.
• You might have experience running events, partnerships, or field marketing programmes, ideally in a sector where relationships and trust matter more than search intent.

If not, you have a track record of owning and executing projects to a high standard.

• You're commercially minded and comfortable being measured on demos booked and MRR, even where your channel's contribution to that number is indirect.
• You can set a budget case and defend it, and you know the difference between a channel that isn't working and one that hasn't been given time to compound.
• You're comfortable with ambiguity: no existing playbook exists for most of these channels at Lottie, so you'll be building as you go.

This role isn't for you if...

• You're not prepared to use AI and process improvement to work faster and smarter.
• You're not passionate about elevating later life for everybody - our mission is at the heart of everything we do.
• You want to go deep on a single channel and stay there, rather than owning a spread of channels and learning each one properly.
• You need your channel's impact to show up as a clean, direct line to revenue, and you're uncomfortable being measured on demos and MRR when your contribution is real but indirect.
• You want a pre-defined playbook for every situation rather than adapting one on the fly.
• You're uncomfortable with the ambiguity and pace of a fast-growing startup.
• Meet Lottie

Founded with a mission to build the care sector of the future, Lottie is creating the AI operating system for social care - designed to unlock profitability for care providers and to make finding care as easy as booking a holiday on Airbnb.

Launched in London in July 2021, Lottie has raised over £25m from tier 1 venture capital funds (Accel and General Catalyst) and is widely recognised as one of Europe's fastest growing tech companies.

Most recently, Lottie was the acclaimed winner of Deloitte Fast 50, Linked In Top Startups, The Sunday Times Tech 2026 and Startups 100.

As of today, Lottie offers four core products and services, including

• Lottie (B2B2C Marketplace) - Free service that helps families find the UK's best care homes and home care services.
• Found by Lottie (B2B Vertical Saa S) - AI-native OS software supporting care providers to effectively manage their enquiries, occupancy and finances.
• Seniorcare by Lottie (B2B Vertical Saa S) - Employee benefit helping companies deliver outstanding eldercare support to their employees.
• Eliza by Lottie (B2B Vertical Saa S) AI agents that handle care home enquiries - so no family goes unanswered.

Why Lottie?

• Career Opportunity - A career-defining opportunity to build Lottie's B2B marketing function from the ground up at one of the UK's fastest growing startups, with a clear path to Head of B2B Marketing.
• Early Hire Benefits - Be an early hire at one of the UK's fastest growing startups and benefit from fast career progression, as well as a generous stock options package.
• Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of people's lives.

Care is one of the final remaining large consumer industries yet to be disrupted and positively revolutionised by technology.

• Investors - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.
• Global Opportunity & Scalability — Be part of a company solving a real, tangible problem that every family around the world faces at some point in their life.
• People - Join a kind, talented and mission-driven team that loves coming to work every day.
• Culture - Excellent employee compensation/benefits, hybrid office policy and outstanding company culture with a 4.9/5 employee review score on Glassdoor.
• Award Winning - Acclaimed winner of Linked In's 2024 "Top Startups" and named "the UK's number one startup for 2025" in Startup. co. uk 100 Index.

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers.

We are committed to ensuring that all our people processes are equitable.

All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

If you require reasonable accommodations during the application or interview process, please let us know.

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