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For Companies At a Glance
- Tasks: Plan and deliver engaging digital marketing campaigns across various channels.
- Company: Join Lothian Buses, a leading transport operator in Edinburgh with a vibrant team.
- Benefits: Enjoy a salary of £26k, 35 days leave, and FREE travel across our network.
- Why this job: Be part of a creative team driving brand awareness and community engagement.
- Qualifications: Must have experience in digital marketing and strong social media skills.
- Other info: Dynamic work environment with opportunities for growth and creativity.
The predicted salary is between 26000 - 36400 £ per year.
Lothian Buses is looking for a Digital and Campaigns Officer to be part of their Communications team based in Edinburgh.
As the main bus operator across Edinburgh and the Lothians, Lothian is dedicated to delivering an outstanding customer experience offering a city-wide network 24 hours a day, 7 days a week. Operating for over 100 years, Lothian is now one of the region’s largest employers with over 2,600 colleagues.
We are looking for a proactive and creative Digital and Campaigns Officer to support the planning, delivery, and evaluation of multi-channel marketing campaigns. The role has a strong emphasis on digital marketing, social media, and advertising, while also supporting wider brand and out-of-home (OOH) activity. The postholder will help to drive engagement, raise brand awareness, and support organisational growth through integrated campaigns.
Key Responsibilities
Digital Marketing
- Plan, deliver, and monitor digital campaigns across paid and organic channels.
- Manage social media platforms, creating engaging content that is aligned with Lothian’s priorities and business objectives, to drive community interaction.
- Optimise website content and user journeys for campaign activity.
- Track, analyse, and report on digital campaign performance, providing insights for improvement.
- Work with design/content teams to produce engaging multimedia assets (graphics, video, copy).
Campaigns & Advertising
- Support the delivery of integrated marketing campaigns across digital, OOH, and print.
- Liaise with media agencies and suppliers to book and manage advertising placements.
- Assist in the creative development of campaign assets, ensuring consistent branding.
- Monitor competitor activity and market trends to inform campaign planning.
- Contribute to campaign evaluation, measuring reach, engagement, and ROI.
General Marketing Support
- Support events, PR activity, and partnership marketing as required.
- Ensure campaigns are aligned with organisational objectives and audience needs.
- Maintain accurate marketing records, campaign schedules, and budgets.
- Contribute creative ideas and innovative approaches to campaign planning.
Person Specification
- Formal Qualification(s) in Marketing, Communications, PR or other related disciplines is essential.
- Experience in digital marketing and campaign delivery.
- Strong working knowledge of social media platforms (including TikTok and Instagram) and associated advertising tools.
- Ability to write engaging content tailored to different audiences.
- Good understanding of campaign measurement and analytics (e.g. Google Analytics, Meta Business Suite).
- Strong organisational and project management skills.
- Knowledge of audience targeting and segmentation.
- Previous experience working with external agencies/suppliers.
- Experience with content creation tools (Canva, Adobe Creative Suite, video editing).
- Previous experience in transport or tourism.
Key Attributes
- Creative thinker with a passion for storytelling and branding.
- Strong communicator and team player.
- Data-driven mindset with ability to interpret and act on insights.
- Proactive, adaptable, and able to work to deadlines in a fast-paced environment.
What can we offer you?
- Salary of £26k
- 35 days annual leave
- FREE travel across our network (including Edinburgh Trams) with a Staff Ridacard
- 90% discounted travel for a friend or family member
- Health Cash Plan and Employee Assistance Programme
- Employee benefits, discounts and rewards
- Free on-site parking
Applications close on Friday 10 October 2025.
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Digital and Campaigns Officer employer: Lothian Buses Ltd.
Contact Detail:
Lothian Buses Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and Campaigns Officer
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Lothian Buses. Attend events, join relevant online groups, and don’t be shy to reach out for a chat. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing campaigns, social media content, and any creative projects you've worked on. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for the interview like a pro! Research Lothian Buses, understand their brand, and think about how your skills align with their goals. Be ready to discuss your ideas for future campaigns and how you can drive engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Digital and Campaigns Officer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital and Campaigns Officer role. Highlight your experience in digital marketing and social media, and show us how your skills align with Lothian Buses' goals.
Show Off Your Creativity: This role is all about creativity, so don’t hold back! Include examples of past campaigns you've worked on or content you've created that showcases your innovative thinking and storytelling abilities.
Be Data-Driven: We love a good data story! Mention any tools you’ve used for campaign measurement and analytics, like Google Analytics or Meta Business Suite, and how you’ve used insights to improve campaign performance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Lothian Buses.
How to prepare for a job interview at Lothian Buses Ltd.
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around social media platforms like TikTok and Instagram. Be ready to discuss how you've used these tools in past campaigns and how you can apply that knowledge to Lothian Buses' objectives.
✨Showcase Your Creative Side
Prepare examples of your previous work that highlight your creativity in campaign planning and content creation. Whether it's a successful ad campaign or engaging social media posts, having tangible examples will help demonstrate your fit for the role.
✨Understand the Brand and Audience
Research Lothian Buses thoroughly. Understand their brand values, target audience, and current marketing strategies. This will allow you to tailor your responses and show how you can contribute to their goals effectively.
✨Be Data-Driven
Familiarise yourself with key metrics and analytics tools like Google Analytics and Meta Business Suite. Be prepared to discuss how you've used data to inform your marketing decisions and improve campaign performance in the past.
