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- Tasks: Shape SEO strategies and enhance organic visibility for a leading retail client.
- Company: Dynamic retail-focused consultancy in London, embracing innovation.
- Benefits: Competitive contract pay, flexible working arrangements, and professional growth opportunities.
- Why this job: Join a cutting-edge project and make a real impact in the evolving search landscape.
- Qualifications: Proven SEO experience and strong analytical skills required.
- Other info: Fast-paced environment with opportunities to influence and lead.
The predicted salary is between 40000 - 60000 ÂŁ per year.
We’re looking for an experienced SEO & Generative Engine Optimisation (GEO) Consultant to support our retail client in shaping and embedding an approach to organic visibility in a rapidly evolving search landscape. This role will focus on assessing existing Search Engine Optimisation and content foundations, defining best‑practice approaches for generative and AI‑driven search platforms, and enabling teams to adapt to changes across traditional and emerging search experiences.
Working with our retail client and their cross‑functional stakeholders, as well as external agency partners, you’ll provide strategic guidance, practical frameworks, and actionable recommendations to future‑proof organic performance. This is a project-based, contract role with a clear emphasis on strategic development, capability uplift, and delivery of tangible outputs.
Responsibilities- Assess the retail client’s current SEO and content maturity, identifying gaps, risks, and opportunities across traditional and generative search.
- Define a clear Generative Engine Optimisation (GEO) strategy aligned with wider marketing and performance objectives.
- Establish best‑practice frameworks for content, technical SEO, and structured data to support AI‑driven and generative search visibility.
- Prioritise high‑impact initiatives, balancing quick wins with long‑term strategic value.
- Work with the client’s Digital, IT, Creative, and Data teams to ensure technical readiness, aligned content approaches, and clear measurement frameworks.
- Act as a central SEO and GEO subject‑matter expert, driving alignment across internal teams and external agency partners.
- Review and guide agency roadmaps and outputs, ensuring consistency with GEO strategy and evolving best practice.
- Translate emerging industry trends and platform changes into clear, actionable recommendations.
- Define how SEO and GEO success should be measured, acknowledging evolving data and attribution challenges.
- Provide insight‑led recommendations that link organic visibility to commercial and performance outcomes.
- Educate stakeholders on generative search trends and implications.
- Deliver clear documentation, playbooks, and guidance to enable teams to continue GEO activity beyond the contract.
- Significant experience in SEO at a manager or senior consultant level (in-house or agency).
- Strong understanding of generative search, AI-driven discovery platforms, and the evolving organic search landscape.
- Proven experience developing SEO or organic growth strategies at scale.
- Experience working cross-functionally with technical, creative, and data teams.
- Strong analytical and problem-solving skills, with the ability to translate complexity into clear recommendations.
- Confident stakeholder manager, able to influence without direct authority.
- Comfortable working in fast-moving, ambiguous environments with evolving best practice.
Search Engine Optimization Consultant employer: Lorien
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimization Consultant
✨Tip Number 1
Network like a pro! Reach out to your connections in the SEO and digital marketing space. Attend industry meetups or webinars, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past SEO projects and results. Use case studies to highlight how you’ve tackled challenges and delivered value. This will help us see your expertise in action and make you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in SEO and generative search. Be ready to discuss how you can apply these trends to our retail client’s needs. We want to hear your thoughts on future-proofing organic performance!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage with us directly. Let’s get you on board!
We think you need these skills to ace Search Engine Optimization Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of SEO & Generative Engine Optimisation Consultant. Highlight your experience with SEO strategies, generative search, and any relevant projects you've worked on. We want to see how you can bring value to our retail client!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in SEO and how you’ve adapted to changes in the search landscape. Let us know what excites you about working with us!
Showcase Your Analytical Skills: Since this role requires strong analytical abilities, make sure to include examples of how you've used data to drive SEO decisions. Whether it's measuring success or identifying opportunities, we want to see your problem-solving skills in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Lorien
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around generative search and AI-driven platforms. Be ready to discuss specific strategies you've implemented in the past and how they’ve impacted organic visibility.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've assessed SEO performance and translated complex data into actionable insights. This will show that you can tackle the challenges mentioned in the job description.
✨Understand the Client's Needs
Research the retail client and their current market position. Tailor your responses to show how your experience aligns with their specific needs and how you can help them adapt to the evolving search landscape.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working with various teams, think of examples where you've successfully collaborated with technical, creative, or data teams. Highlight your ability to influence stakeholders and drive alignment across different functions.
