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- Tasks: Lead customer insights and market intelligence to drive strategic decisions.
- Company: Join a leading tech organisation at a transformative growth stage.
- Benefits: Competitive salary, bonus potential, generous holiday, and pension scheme.
- Why this job: Shape customer understanding and influence key business strategies.
- Qualifications: Experience in market research, data analysis, and stakeholder engagement.
- Other info: High visibility role with opportunities to present to senior leaders.
The predicted salary is between 65000 - 65000 £ per year.
I am working exclusively with a leading technology organisation at a pivotal stage of growth and transformation as they look to appoint a Market & Customer Insights Lead — a critical, high‑impact hire for the business. This role sits at the intersection of customer intelligence, market positioning and competitive strategy and will play a key part in shaping how the organisation understands its customers, makes informed decisions and identifies future growth opportunities.
It’s a highly visible position with significant exposure, partnering closely with Product, Marketing, Commercial and Strategy teams and regularly engaging senior and executive stakeholders. Champion the voice of the customer across the organisation, embedding insights into planning cycles, reviews and decision-making forums.
- Market & Competitive Intelligence
- Lead ongoing monitoring of market trends, customer behaviour shifts and competitor positioning.
- Produce high-impact market intelligence reports and executive briefings to inform product strategy, go-to-market planning and positioning.
- Identify white-space opportunities and emerging threats, supporting leadership with clear, evidence-backed recommendations.
- Manage relationships with external research agencies and data partners, ensuring quality, relevance and value for money.
- Develop insight-sharing mechanisms (e.g. research hubs, dashboards, AI-enabled tools) to improve insight accessibility and organisational literacy.
- Act as a trusted thought partner to Product Marketing, Commercial, Marketing and Emerging Business teams.
- Present findings to senior and executive audiences with clarity, confidence and commercial context.
- Demonstrable success designing and running Win/Loss or Voice of Customer programmes, including executive-level interviews.
- Experience translating complex data into clear, decision-ready stories.
- Familiarity with insight platforms, research tools and CRM data sources.
- Confident presenter with the gravitas to influence senior leaders and executive stakeholders.
Competitive salary up to £65,000, linked to individual and company performance, employer-matched pension, 25 days holiday, plus bank holidays, life assurance cover.
Customer Marketing Lead in Reading employer: Lorien
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Lead in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Customer Marketing Lead role.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your experience with market intelligence and customer insights. This will help you stand out when discussing your fit for the role.
✨Tip Number 3
Practice your pitch! Be ready to present your findings and insights clearly and confidently. Think about how you can translate complex data into compelling stories that resonate with senior stakeholders.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you prepare for interviews and connect with the right people. Don’t miss out on the chance to join a leading tech organisation at such an exciting time!
We think you need these skills to ace Customer Marketing Lead in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Marketing Lead. Highlight your experience with market intelligence and customer insights, and don’t forget to showcase any relevant projects that demonstrate your ability to influence senior stakeholders.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about understanding customer behaviour and how you can contribute to our growth. Be specific about your achievements and how they relate to the job description.
Showcase Your Data Skills: Since this role involves translating complex data into clear stories, make sure to include examples of how you've done this in the past. Whether it's through reports or presentations, we want to see your analytical prowess!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Lorien
✨Know Your Customer Insights
Dive deep into understanding customer behaviour and market trends. Familiarise yourself with recent reports and case studies relevant to the technology sector. This will not only help you answer questions confidently but also demonstrate your proactive approach to understanding the role.
✨Showcase Your Presentation Skills
Since this role involves presenting findings to senior stakeholders, practice articulating complex data in a clear and engaging manner. Use examples from your past experiences where you've successfully communicated insights, and be ready to discuss how you can influence decision-making.
✨Prepare for Win/Loss Discussions
Be ready to discuss your experience with Win/Loss or Voice of Customer programmes. Think of specific instances where your insights led to actionable outcomes. This will show your ability to translate data into strategic recommendations, which is crucial for this position.
✨Engage with Market Intelligence Tools
Familiarise yourself with insight platforms and research tools that are commonly used in the industry. If you have experience with specific tools, mention them during the interview. This shows that you're not just knowledgeable but also equipped to hit the ground running.