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- Tasks: Join a team to enhance marketing strategies through data-driven insights and model delivery.
- Company: Work with a top global company in the consumer health sector.
- Benefits: Enjoy remote work flexibility with occasional onsite collaboration.
- Why this job: Make a real impact by optimising media spend and driving ROI improvements.
- Qualifications: Must have experience in Marketing Mixed Modelling and consumer health brands.
- Other info: This is a 6-month contract role, requiring setup via an Umbrella Company/PAYE.
The predicted salary is between 36000 - 60000 £ per year.
My client, a top global company, is currently looking to recruit a Marketing Mixed Modelling (MMM) SME to join their team on a 6-month contract basis. Please note if successful, this position will need to set up via an Umbrella Company/PAYE.
The project/initiative name “MMM” includes all work pertaining to improving media spend coverage of Marketing Mix Modelling from 65% to 80% at our client through the availability of Marketing Mix Models (in-house and outsourced to a modelling partner). Multiple squads are part of the MMM initiative and loosely ladder up into the following different areas:
- Modelling
- Data Ingestion & automation
- Internalisation of external developed architecture
- Visualisation
As we continue to increase the coverage of MMM via our internally built capability, we require a MMM SME to aid the Business Units (BUs) in translating modelling results into actionable insights to realise value. We require a seasoned MMM professional with extensive CPG/Consumer health experience to scope MMM deliveries, deliver model results, and work with local stakeholders to provide actionable insights with immediate impact.
Scope:
- Work with local stakeholders to scope MMM deliveries (including what data to include and aligning on the scope of the models).
- Once the Data Scientists have completed models, deliver these models to the local stakeholders in the PowerBI report, and work with local stakeholders to provide actionable insights that aid in realising the value from the tool (e.g. by optimising the media mix).
- Over 2025, deliver 25 BMCs models (phased quarterly).
- Track value realisation with the aim to show a 5% increase in ROI from media spend.
Capability:
- Experience of delivering MMM to clients either agency or client side.
- Experience delivering models for consumer health brands.
- Experience delivering models for clients with a global footprint (e.g. involved in projects across EMEA, APAC, US, LATAM etc.).
Marketing Mixed Modelling (MMM) SME employer: Lorien
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Mixed Modelling (MMM) SME
✨Tip Number 1
Network with professionals in the Consumer Health sector. Attend industry events or webinars where you can meet potential colleagues or stakeholders who might be involved in Marketing Mixed Modelling projects. Building these connections can give you insights into the role and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends and tools in Marketing Mixed Modelling, especially those relevant to consumer health brands. Being knowledgeable about current methodologies and technologies will help you stand out during discussions with potential employers.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience that demonstrate your ability to deliver actionable insights from MMM. Highlighting your successes in similar roles can showcase your expertise and make a strong impression.
✨Tip Number 4
Engage with online communities or forums focused on Marketing Analytics and Mixed Modelling. Participating in discussions can enhance your visibility and allow you to learn from others' experiences, which could be beneficial when applying for this role.
We think you need these skills to ace Marketing Mixed Modelling (MMM) SME
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Marketing Mixed Modelling, especially within the Consumer Health domain. Use specific examples of past projects where you've delivered MMM results or insights.
Craft a Compelling Cover Letter: In your cover letter, emphasise your expertise in MMM and how it aligns with the company's goals. Mention your experience with data ingestion, automation, and visualisation, as well as your ability to translate modelling results into actionable insights.
Showcase Relevant Skills: Clearly outline your skills related to MMM, such as experience with PowerBI, data analysis, and stakeholder engagement. Highlight any global project experience that demonstrates your capability to work across different regions.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in a data-driven role like this.
How to prepare for a job interview at Lorien
✨Showcase Your MMM Expertise
Make sure to highlight your experience with Marketing Mixed Modelling, especially in the Consumer Health domain. Be prepared to discuss specific projects where you've successfully delivered MMM insights and how they impacted media spend.
✨Understand the Business Context
Familiarise yourself with the company's goals regarding their MMM initiative. Understand how improving media spend coverage from 65% to 80% can affect their overall marketing strategy and ROI.
✨Prepare for Technical Questions
Expect questions about data ingestion, model delivery, and visualisation tools like PowerBI. Brush up on your technical skills and be ready to explain how you would approach these tasks in the role.
✨Demonstrate Stakeholder Engagement Skills
Since the role involves working closely with local stakeholders, prepare examples of how you've effectively communicated complex modelling results to non-technical audiences and provided actionable insights.
