At a Glance
- Tasks: Lead the organic social media team and shape strategy for a premium retail brand.
- Company: Established retail brand with a global following and reputation for quality.
- Benefits: Hybrid working, supportive teams, and real impact on brand strategy.
- Other info: Opportunity to work with creative and data teams in a dynamic environment.
- Why this job: Become the go-to voice for social media and drive engagement in a luxury setting.
- Qualifications: Experience in social media, especially within luxury or retail brands.
The predicted salary is between 37800 - 46200 £ per year.
Location: Just outside London
Working pattern: Hybrid - 2 days in the office, 3 days from home
Hours: Monday to Friday, 9:00am - 5:00pm
About the role
Our client is a well established retail brand with a strong global following and a genuine reputation for quality and craftsmanship. As they continue to grow their social presence, they're looking for someone to take full ownership of organic social media and become the go-to person for everything social within the business. This is a brilliant opportunity for a social media specialist who lives and breathes TikTok and knows how to make every other platform work just as hard. You'll be given real ownership here, shaping the strategy, building the community, and proving what great organic social content can do for a premium brand.
What you'll be doing
- Leading and managing the organic social team, setting clear goals and protecting the team's ways of working
- Developing and delivering a social media strategy that ties directly into brand positioning and commercial goals
- Owning key KPIs including brand awareness, reach, engagement rate, and audience growth
- Working closely with the Data team and relevant AI tools to turn platform and audience insights into clear, actionable recommendations
- Continuously testing and optimising content and posting strategy across all platforms
- Making sure every piece of social content reflects a premium, carefully curated brand aesthetic
- Keeping a close eye on platform trends, algorithm changes, and competitor activity
- Managing the organic social media budget
What we're looking for
- Strong, hands on experience in social media, ideally gained within a luxury, fashion, or a retail brand
- A proven track record of growing brand awareness and engagement through organic social
- Genuine, up to date knowledge of TikTok alongside a strong understanding of the wider social landscape
- Confidence working with analytics, KPIs, and reporting to shape strategy
- Strong visual storytelling instincts and the ability to translate brand identity into standout content
- A proactive, detail oriented approach, with the organisational skills to manage multiple priorities at once
Why apply
This is a genuine opportunity to become the number one voice for social media within a well loved, retail brand, with real scope to shape strategy and see the direct impact of your work. The role offers a strong hybrid working pattern and the chance to work alongside supportive Content, Data, Creative, and Production teams.
Social Media Lead - Retail in London employer: Lorien
As a leading employer in the Cyber Security sector, we offer an engaging work culture that prioritises collaboration and innovation. Our Stevenage location provides a dynamic environment where employees can thrive, with opportunities for professional growth and development, including support for further security clearances. Join us to be part of a team dedicated to countering cyber threats while enjoying competitive pay and a commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead - Retail in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lorien and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lorien are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lorien on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lorien. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Lead - Retail in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lorien. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lorien:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lorien’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lorien
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lorien will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lorien, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
