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- Tasks: Lead SEO and PPC strategies for a global FMCG brand, driving digital growth.
- Company: Join a dynamic global FMCG organisation with ambitious digital plans.
- Benefits: Competitive salary, hybrid work model, and clear career progression pathways.
- Why this job: Make a measurable impact in a fast-paced environment with ownership of search marketing.
- Qualifications: Strong experience in SEO and PPC, with excellent communication skills.
- Other info: Collaborate with diverse teams to deliver integrated campaigns and optimise performance.
The predicted salary is between 42000 - 84000 £ per year.
Hybrid role: 3 days in West Central London, 2 days WFH.
Are you ready to shape the search marketing strategy for a global FMCG brand that is investing heavily in digital growth? This is an exciting opportunity to join a business that is expanding its search capability and wants someone who can drive performance, elevate visibility and embed best practice across SEO and PPC.
In this role, you will take ownership of a search strategy weighted 80 percent towards SEO and 20 percent towards PPC. You will play a key part in enhancing the organisation’s digital footprint and ensuring that search performance becomes a major growth driver across multiple markets and product categories.
Why this opportunity stands out:
- Join a global FMCG organisation with ambitious digital plans
- Lead and develop both SEO and PPC activity with genuine ownership
- Drive technical SEO improvements, content optimisation and performance uplift
- Collaborate with brand, content, web and analytics teams to deliver integrated campaigns
- Genuine career progression with pathways set out showing future progression.
What you will be doing:
- Developing and executing a unified search strategy that aligns with commercial and growth objectives
- Leading technical SEO, keyword strategy, content optimisation and landing page improvements
- Managing PPC activity to support full funnel performance
- Using automation, testing frameworks and audience segmentation to enhance results
- Partnering with internal teams and external agencies to deliver high quality search campaigns
- Producing clear and actionable reporting to inform future investment and improvements
- Championing a test and learn culture that drives continuous optimisation
What you will bring:
- Strong experience leading SEO and PPC within a complex or fast paced environment
- Deep knowledge of technical SEO, bid strategies, audience targeting and conversion optimisation
- Hands on ability across key tools such as GA4, Google Ads, SEMrush, Ahrefs and Screaming Frog
- Excellent communication skills and confidence managing internal stakeholders and agencies
- A data led, proactive and collaborative approach to digital marketing
If you are looking for an opportunity to take ownership of search marketing within a global FMCG leader and want a role where you can make a measurable impact, I would love to hear from you.
Search Marketing Manager – FMCG Client (SEO focused) - £70K in London employer: Lorien
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Marketing Manager – FMCG Client (SEO focused) - £70K in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO and PPC expertise. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s current search marketing strategies. Bring ideas to the table on how you can enhance their digital footprint. This shows initiative and that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the extra step to engage with us directly.
We think you need these skills to ace Search Marketing Manager – FMCG Client (SEO focused) - £70K in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Search Marketing Manager role. Highlight your SEO and PPC achievements, and don’t forget to mention any tools you’ve used like GA4 or SEMrush.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about search marketing and how your experience can help drive performance for our global FMCG brand. Keep it engaging and relevant!
Showcase Your Results: When detailing your past roles, focus on the results you achieved. Use metrics to demonstrate how you’ve improved search visibility or driven growth through SEO and PPC strategies. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Lorien
✨Know Your SEO and PPC Inside Out
Make sure you brush up on your technical SEO and PPC knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, as well as tools like GA4 and SEMrush that you've used. This will show that you're not just familiar with the concepts but have hands-on experience.
✨Showcase Your Collaborative Spirit
Since this role involves working with various teams, be prepared to share examples of how you've successfully collaborated with others in previous roles. Highlight any experiences where you partnered with content, web, or analytics teams to deliver integrated campaigns.
✨Demonstrate a Data-Driven Mindset
The company is looking for someone who takes a data-led approach to digital marketing. Bring examples of how you've used data to inform your decisions, optimise campaigns, or improve performance. This will help illustrate your proactive nature and analytical skills.
✨Prepare Questions That Show Your Interest
Have a few thoughtful questions ready to ask at the end of the interview. Inquire about their current search marketing challenges or how they measure success in their campaigns. This shows that you're genuinely interested in the role and eager to contribute to their goals.
