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- Tasks: Develop and implement a global social media strategy for diverse business lines.
- Company: Join a leading organisation focused on innovative social media engagement.
- Benefits: Earn £400/day with a hybrid work model, balancing office and remote work.
- Why this job: Shape impactful strategies in a dynamic environment while collaborating with key stakeholders.
- Qualifications: 5+ years in social media strategy, especially in regulated industries; strong analytical skills required.
- Other info: Contract lasts 6 months, starting in April; opportunity to make a real difference.
Location: Hybrid (2 days per week in London office)
Contract Type: Outside IR35
Duration: 6 months (starting April)
Rate: £400/day
About the Role:
Our client is seeking a talented and experienced Social Media Strategist to join their team and develop a comprehensive social media strategy for their global accounts across all business lines. This role will be pivotal in shaping their social media presence and driving engagement across multiple platforms and regions.
Key Responsibilities:
- Strategy Development: Analyze existing data and insights to craft a tailored social media strategy. Conduct surveys and gather any missing data. Ensure alignment with ongoing content and communications plans while identifying key opportunities for engagement.
- Go to Market: Establish a detailed roadmap for the social media relaunch, covering planning, budgeting, and required software and toolkits. Conduct reviews and secure approvals of the strategy with key stakeholders.
- Operating Model: Define the organizational structure, roles, and responsibilities necessary for sustainable social media management. Implement best practices for iterative content testing and identify external vendors or agencies to support execution. Establish and track key performance indicators (KPIs) to optimize targeting, messaging, and overall strategy.
Desired Skills and Experience:
- 5+ years of experience in setting social media strategy and outlining tactical plans to execute against long-term strategy.
- Must have experience within a highly regulated industry (including, but not limited to, financial services).
- Proficient with social media analytics tools and comfortable interpreting data to drive strategy.
- Track record of presenting and securing approvals from a wide range of internal stakeholders.
- High-level knowledge of social media platforms, including LinkedIn, Instagram, YouTube, and Reddit.
Why Join Us?
- Competitive daily rate of £400.
- Hybrid working model with 2 days per week in the London office.
- Opportunity to shape and implement a global social media strategy for a leading organization.
- Collaborative and dynamic work environment.
Application Process:
If you have the skills and experience we are looking for, and are excited about the opportunity to make a significant impact on our client's social media strategy, we would love to hear from you. Please reach out directly and send your CV to gary.wale@lorienglobal.com.
Freelance Social Media Strategist - London - Hybrid - £400/day employer: Lorien
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Social Media Strategist - London - Hybrid - £400/day
✨Tip Number 1
Network with professionals in the social media and marketing industry, especially those who have experience in regulated sectors. Attend relevant events or webinars to connect with potential contacts who might refer you to opportunities.
✨Tip Number 2
Showcase your expertise by sharing insights and case studies on your own social media platforms. This not only demonstrates your knowledge but also helps you build a personal brand that aligns with the role's requirements.
✨Tip Number 3
Familiarise yourself with the latest trends and tools in social media analytics. Being able to discuss these during interviews will show your proactive approach and understanding of data-driven strategy development.
✨Tip Number 4
Prepare to discuss specific examples of how you've secured stakeholder buy-in for previous strategies. Highlighting your communication skills and ability to navigate complex organisational structures will be crucial in this role.
We think you need these skills to ace Freelance Social Media Strategist - London - Hybrid - £400/day
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social media strategy, especially within regulated industries. Use specific examples that demonstrate your ability to analyse data and develop tailored strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of the role. Mention your experience with social media analytics tools and how you've successfully engaged stakeholders in previous roles.
Showcase Relevant Experience: In your application, emphasise your 5+ years of experience in social media strategy. Include any specific campaigns or projects where you defined KPIs and achieved measurable results.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. A polished application reflects your attention to detail, which is crucial for a strategist role.
How to prepare for a job interview at Lorien
✨Showcase Your Experience
Be prepared to discuss your previous roles in social media strategy, especially within regulated industries. Highlight specific campaigns you've worked on and the results achieved to demonstrate your expertise.
✨Know the Platforms
Familiarise yourself with the latest trends and features of platforms like LinkedIn, Instagram, YouTube, and Reddit. Be ready to discuss how you would leverage these platforms for the client's needs.
✨Data-Driven Approach
Emphasise your proficiency with social media analytics tools. Prepare examples of how you've used data to inform strategy and improve engagement, as this will be crucial for the role.
✨Engage with Stakeholders
Demonstrate your ability to present ideas and secure approvals from various stakeholders. Share experiences where you successfully navigated differing opinions to achieve a consensus on social media strategies.
