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- Tasks: Lead marketing strategies and drive brand activation for innovative food and beverage products.
- Company: Dynamic company focused on consumer-led innovation in the FMCG sector.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a senior leadership role with a focus on creativity and strategy.
- Qualifications: Proven experience in senior marketing roles and strong category management expertise.
- Other info: Collaborative environment with a focus on team development and global insights.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote, some travel into London for key meetings
Reports to: Managing Director UK&I
Team: 3 direct reports, total team of 30
About the Role
We are seeking a dynamic Marketing Director to lead our UK & Ireland marketing strategy and put our new products at the heart of our business. This is a senior leadership role responsible for delivering winning food and beverage propositions, driving brand activation, and ensuring robust consumer-led innovation.
Key Responsibilities
- Delivering marketing and category strategies to drive growth and consumer acquisition.
- Lead innovation and NPD processes, ensuring profitability and operational excellence.
- Oversee pricing, discount strategies, and range architecture to optimize revenue and margins.
- Manage media budgets and briefing processes with agencies to deliver ROI-driven campaigns.
- Drive social media, PR, and influencer strategies aligned with brand objectives.
- Collaborate with global teams on consumer insights and brand activation.
- Own and optimize the category marketing budget and ensure effective communication across functions.
What We're Looking For
- Proven experience in senior marketing roles within FMCG or fast-paced retail environments.
- Strong category management expertise and P&L responsibility.
- Marketing/Business degree (MBA preferred).
- Exceptional commercial acumen and consumer insight skills.
- Ability to influence at board level and communicate across complex global matrices.
- Demonstrated success in defining and executing marketing strategies.
- Inspirational leadership and team development skills.
Please apply to the job advert for more information.
Commercial Marketing Director employer: Lorien
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to be able to discuss how your experience aligns with their goals, especially in driving brand activation and consumer-led innovation.
✨Tip Number 3
Showcase your leadership skills! Be ready to share examples of how you've inspired teams and driven successful marketing strategies. We love hearing about real-life successes that demonstrate your commercial acumen.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always looking for passionate individuals to join our team!
We think you need these skills to ace Commercial Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Marketing Director. Highlight your experience in FMCG and any leadership roles you've held, focusing on achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific projects or strategies you've led that demonstrate your commercial acumen and consumer insight skills.
Showcase Your Leadership Skills: As a senior role, we want to see how you've inspired and developed teams in the past. Share examples of how you've driven innovation and managed successful marketing campaigns, especially in fast-paced environments.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Lorien
✨Know Your Market
Before the interview, dive deep into the FMCG landscape in the UK and Ireland. Understand current trends, key players, and consumer behaviours. This knowledge will help you demonstrate your commercial acumen and show that you're ready to lead marketing strategies effectively.
✨Showcase Your Leadership Style
Prepare examples of how you've inspired and developed teams in previous roles. Highlight specific instances where your leadership made a tangible impact on team performance or project outcomes. This will resonate well with the interviewers looking for someone who can lead a team of 30.
✨Be Ready to Discuss Innovation
Think about successful product launches or innovations you've led in the past. Be prepared to discuss your approach to NPD processes and how you ensured profitability. This will showcase your ability to drive consumer-led innovation, which is crucial for this role.
✨Master the Metrics
Brush up on your understanding of media budgets, ROI-driven campaigns, and pricing strategies. Be ready to discuss how you've managed these aspects in previous roles. Demonstrating your analytical skills will be key to showing you can optimise revenue and margins effectively.
