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- Tasks: Own the CRM strategy and enhance customer journeys from engagement to purchase.
- Company: Dynamic, customer-focused organisation with a remote-first culture.
- Benefits: Competitive salary, remote work flexibility, and opportunities for career progression.
- Other info: Opportunity to build and grow a CRM function as the business scales.
- Why this job: Make a real impact by optimising customer relationships and driving conversion.
- Qualifications: Hands-on Salesforce and Pardot experience, plus strong CRM and marketing skills.
The predicted salary is between 60000 - 65000 £ per year.
£60,000–£65,000 | Remote (UK based, with occasional site visit)
Currently looking for a CRM Manager who will take full ownership of CRM strategy and lead nurture activity across the end‑to‑end customer journey, from first engagement through to purchase or rental completion. You will be working with a growing, customer‑centric organisation. The focus is on driving conversion and retention through effective lifecycle CRM and data‑led optimisation. You’ll be the CRM subject‑matter expert in the business, setting the direction and ensuring delivery aligns to commercial outcomes.
What you’ll be doing:
- Owning the CRM contact strategy and lifecycle communications across prospects and customers
- Building and optimising segmentation, targeted campaigns and automated/triggered journeys
- Leading the ongoing optimisation and maintenance of Salesforce and Pardot, with full accountability for data accuracy and reliability
- Tracking and improving performance through dashboards, KPIs and insight‑led optimisation
- Mapping customer journeys to identify gaps, friction points and opportunities for improvement
- Managing and influencing internal stakeholders across Marketing, Sales, IT and Data, as well as external CRM and Salesforce partners
Why this role stands out:
- Remote‑first flexibility, work from home as standard, with in‑person collaboration in London or Bournemouth roughly once every couple of months
- Clear ownership and visibility, you’ll own CRM strategy and delivery end‑to‑end and be the go‑to expert internally
- Real variety and impact, covering strategy, automation, journey mapping, reporting and continuous optimisation, all tied to measurable outcomes
- Strategic but hands‑on – agency support is in place, but you set direction, manage partners and stay close to execution
- Future progression, long‑term opportunity to build and grow a CRM function as the business scales
What we’re looking for:
- Strong hands‑on Salesforce and Pardot experience (non‑negotiable)
- Strong experience in CRM / lead nurture / lifecycle marketing, with clear examples of improving conversion and retention
- Confident combining strategy and delivery, from high‑level CRM thinking through to execution
- Data‑driven, commercially minded and comfortable managing agency partners and CRM budgets
- Solid understanding of GDPR, data privacy and contact preferences
If this sounds like the right next step for you, please apply with your CV!
Client Relationship Manager employer: Lorien
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Client Relationship Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. A personal introduction can make all the difference when you're aiming for that Client Relationship Manager role.
✨Tip Number 2
Show off your skills in action! If you’ve got experience with Salesforce and Pardot, consider creating a mini-case study or presentation. This can really impress during interviews and showcase your hands-on expertise.
✨Tip Number 3
Prepare for those tricky questions! Think about how you've improved conversion and retention in past roles. Be ready to share specific examples that highlight your data-driven approach and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our customer-centric team.
We think you need these skills to ace Client Relationship Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Client Relationship Manager. Highlight your hands-on experience with Salesforce and Pardot, and showcase specific examples of how you've improved conversion and retention in previous roles.
Showcase Your Strategy Skills: We want to see your strategic thinking! In your application, mention how you've combined high-level CRM strategies with execution. This will show us that you can think big while also getting into the nitty-gritty details.
Be Data-Driven: Since this role is all about data-led optimisation, include any metrics or KPIs you've worked with in the past. Show us how you've tracked performance and made improvements based on insights – we love a numbers-driven approach!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at Lorien
✨Know Your CRM Inside Out
Make sure you brush up on your Salesforce and Pardot knowledge. Be ready to discuss specific features and how you've used them in past roles to drive conversion and retention. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to optimise customer journeys and improve performance. Bring along any dashboards or KPIs you've worked with to illustrate your points. This will demonstrate your ability to make informed decisions based on insights.
✨Map Out Customer Journeys
Be ready to talk about how you've identified gaps and friction points in customer journeys before. Think of specific instances where you've made improvements and the impact they had. This shows your strategic thinking and hands-on approach.
✨Engage with Stakeholders
Since this role involves managing internal and external stakeholders, prepare to discuss how you've influenced teams across different departments. Share examples of successful collaborations and how you ensured alignment with commercial outcomes.