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- Tasks: Lead exciting marketing campaigns to boost brand awareness and client engagement.
- Company: Join a dynamic firm focused on innovative marketing strategies and growth.
- Benefits: Enjoy flexible working options and opportunities for professional development.
- Why this job: Be part of a creative team driving impactful marketing initiatives in a collaborative environment.
- Qualifications: Experience in marketing and campaign management is essential; degree preferred.
- Other info: This is a 9-month fixed-term contract with potential for future opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Our client is currently recruiting for a Campaign Marketing Manager for a 9 Month FTC to join our client at the Reading office.
Why Join our client as a Campaign Manager - Tax?
The Campaign Marketing Manager will be responsible for supporting the development, execution, and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across a number of business areas. This role requires a level of strategic thinking, creativity, and a strong understanding of various marketing channels and tools. The ideal candidate will have some experience managing end-to-end marketing campaigns and working cross-functionally with different teams. This role would suit a marketing manager who is results-driven, a strategic marketer with some experience in developing client-centric growth marketing strategies. Strong stakeholder and team management skills and the ability to drive campaign delivery to impactful outcomes are essential attributes.
What will you be doing?
- Partner with the business to develop a clear strategic direction and an actionable 'go-to-market' strategy and campaign plan for the respective sector or capability area.
- Support the development of an integrated approach across Corporate Affairs & Marketing to align services, messages, and sales opportunities.
- Contribute to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development, and ensure we engage internally with messaging on all our activities.
- Measure value creation and ROI (set against agreed objectives and targets) directly contributing to the firm's business growth agenda.
- Drive a data-led approach to champion digital and use of CRM with the marketing team and across the business.
- Build strong relationships with key stakeholders and the business development teams across Priority Sector and Capability areas.
- Delivery of high-performing end-to-end brand, lead generation, and sales campaigns - from click to client.
- Identify target audiences and appropriate marketing channels.
- Create campaign budgets and timelines.
- Review better ways of doing things and leveraging tech and digital platforms to deliver high-performing campaigns and activities.
- Set KPIs and performance metrics for campaigns.
- Monitor and analyse campaign performance data to identify trends and insights.
- Optimise campaigns based on performance data to improve ROI and achieve targets.
What will you need to do it?
- Experience in marketing, with a focus on marketing/campaign management.
- Proven track record of developing and executing impactful and effective marketing campaigns.
- Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM (MSD).
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools).
- Industry knowledge - with the ability to develop strong internal and external networks.
- Analytical skills and experience with data-driven decision-making.
Skills we'd love to see/Amazing Extras:
- Ideally educated to degree level.
- A relevant second degree or professional industry qualification welcome.
- Experience working in a professional services environment would be a distinct advantage.
Campaign Marketing Manager - Tax (9 month FTC) employer: Lorien
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Marketing Manager - Tax (9 month FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO/SEM and PPC. This knowledge will not only help you understand the role better but also allow you to speak confidently about how you can leverage these channels in your campaigns.
✨Tip Number 2
Network with professionals in the marketing and tax sectors. Attend industry events or webinars to connect with potential colleagues and stakeholders. Building these relationships can give you insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed. Be ready to explain your strategic thinking and how you measured ROI, as this will demonstrate your capability to drive impactful outcomes.
✨Tip Number 4
Showcase your project management skills by discussing how you've handled multiple projects simultaneously. Highlight any tools or methodologies you use to stay organised and ensure timely delivery of campaigns.
We think you need these skills to ace Campaign Marketing Manager - Tax (9 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in campaign management and marketing. Use keywords from the job description to demonstrate that you meet the specific requirements of the Campaign Marketing Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and creativity. Mention specific examples of successful marketing campaigns you've managed and how they align with the goals of the company.
Showcase Analytical Skills: In your application, emphasise your analytical skills and experience with data-driven decision-making. Provide examples of how you've used data to optimise campaigns and improve ROI in previous roles.
Highlight Stakeholder Management: Demonstrate your ability to build strong relationships with stakeholders. Include examples of how you've collaborated with cross-functional teams to deliver successful marketing strategies and campaigns.
How to prepare for a job interview at Lorien
✨Showcase Your Campaign Management Experience
Be prepared to discuss specific marketing campaigns you've managed in the past. Highlight your role in developing strategies, executing plans, and measuring success. Use metrics to demonstrate how your efforts contributed to brand awareness and revenue growth.
✨Understand the Company’s Marketing Strategy
Research the company's current marketing initiatives and campaigns. Familiarise yourself with their target audience and marketing channels. This will allow you to speak knowledgeably about how you can contribute to their goals and align with their strategic direction.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data to inform your marketing strategies. Discuss how you've set KPIs, monitored campaign performance, and optimised campaigns based on insights. This will show your analytical skills and ability to drive results.
✨Build Rapport with Stakeholders
Emphasise your experience in building relationships with key stakeholders. Be ready to share examples of how you've collaborated with cross-functional teams to deliver successful campaigns. Strong interpersonal skills are crucial for this role, so convey your ability to engage and influence others.
