At a Glance
- Tasks: Lead customer insights strategy and drive market intelligence for growth.
- Company: Join a leading tech organisation at a transformative stage.
- Benefits: Competitive salary, bonus, pension, and generous holiday allowance.
- Other info: Collaborative culture with opportunities to engage with senior leaders.
- Why this job: Shape customer understanding and influence strategic decisions in a dynamic environment.
- Qualifications: Experience in market insights and strong communication skills required.
The predicted salary is between 60000 - 70000 € per year.
I am working exclusively with a leading technology organisation at a pivotal stage of growth and transformation as they look to appoint a Market & Customer Insights Manager — a critical, high‑impact hire for the business. This role sits at the intersection of customer intelligence, market positioning and competitive strategy and will play a key part in shaping how the organisation understands its customers, makes informed decisions and identifies future growth opportunities.
The successful candidate will take ownership of the customer insights agenda, including the evolution of a robust Win/Loss programme, ensuring senior leaders have a clear, evidence‑based understanding of why the business wins, why it loses and where future investment should be focused. It’s a highly visible position with significant exposure, partnering closely with Product, Marketing, Commercial and Strategy teams and regularly engaging senior and executive stakeholders. They are looking for someone who is commercially astute, intellectually curious and comfortable operating in a fast‑moving, change‑driven environment.
What You’ll Be Doing
- Customer Insights Leadership
- Own and continuously develop the end-to-end customer insights strategy, ensuring outputs are commercially relevant and action-oriented.
- Design, manage and scale a structured Win/Loss interview programme — from methodology and cadence through to interviews and insight synthesis.
- Combine qualitative and quantitative insights into compelling narratives and recommendations that influence strategy and execution.
- Champion the voice of the customer across the organisation, embedding insights into planning cycles, reviews and decision-making forums.
- Market & Competitive Intelligence
- Lead ongoing monitoring of market trends, customer behaviour shifts and competitor positioning.
- Produce high-impact market intelligence reports and executive briefings to inform product strategy, go-to-market planning and positioning.
- Identify white-space opportunities and emerging threats, supporting leadership with clear, evidence-backed recommendations.
- Research Tools & Partners
- Manage relationships with external research agencies and data partners, ensuring quality, relevance and value for money.
- Develop insight-sharing mechanisms (e.g. research hubs, dashboards, AI-enabled tools) to improve insight accessibility and organisational literacy.
- Stakeholder Engagement
- Act as a trusted thought partner to Product Marketing, Commercial, Marketing and Emerging Business teams.
- Proactively surface insights before they are requested, anticipating strategic needs.
- Present findings to senior and executive audiences with clarity, confidence and commercial context.
What We’re Looking For
- Essential Experience
- Proven experience in a market insights, customer insights or research role, ideally within a B2B or technology-led environment.
- Demonstrable success designing and running Win/Loss or Voice of Customer programmes, including executive-level interviews.
- Strong grounding in both qualitative and quantitative research methodologies.
- Experience translating complex data into clear, decision-ready stories.
- Familiarity with insight platforms, research tools and CRM data sources.
- Skills & Attributes
- Strong listening and interviewing skills, able to establish trust and elicit honest, nuanced feedback.
- Strong written and verbal communication, with the ability to simplify complexity.
- Confident presenter with the gravitas to influence senior leaders and executive stakeholders.
- Commercially minded, with a clear ability to link insights to growth, revenue and strategic outcomes.
- Highly collaborative and comfortable challenging assumptions using evidence.
- Organised, delivery-focused and comfortable managing multiple priorities in a fast-paced environment.
- Naturally curious, with a genuine passion for understanding customers and markets.
The Package
- Competitive salary up to £70,000
- 10% annual bonus, linked to individual and company performance
- Employer-matched pension
- 25 days holiday, plus bank holidays
- Life assurance cover
Market & Customer Insights Manager in Birmingham employer: Lorien
Join a leading technology organisation that prioritises employee growth and innovation, offering a dynamic work culture where your insights will directly influence strategic decisions. With competitive salaries, generous holiday allowances, and a commitment to professional development, this role as Market & Customer Insights Manager provides a unique opportunity to shape the future of the business while collaborating with senior leaders in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Market & Customer Insights Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of hearing about opportunities before they even hit the job boards.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, market position, and recent news. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've used customer insights to drive decisions in previous roles. This will demonstrate your ability to influence strategy and execution effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Market & Customer Insights Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Market & Customer Insights Manager role. Highlight your experience in market insights and customer research, especially any work with Win/Loss programmes. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer insights and how you can contribute to our growth. Be sure to mention specific examples of your past successes that relate to the job description.
Showcase Your Analytical Skills:In this role, you'll need to combine qualitative and quantitative insights. Make sure to include examples in your application that demonstrate your ability to analyse data and translate it into actionable strategies. We love a good story backed by solid evidence!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Lorien
✨Know Your Customer Insights
Before the interview, dive deep into the company's current customer insights and market strategies. Familiarise yourself with their Win/Loss programmes and think about how you can enhance them. This shows that you're not just interested in the role but are already thinking about how to add value.
✨Prepare Compelling Narratives
Practice translating complex data into clear, actionable stories. Use examples from your past experiences where you've successfully influenced strategy through insights. Being able to articulate these narratives will impress the interviewers and demonstrate your ability to communicate effectively.
✨Engage with Stakeholders
Think about how you would approach engaging with various teams like Product, Marketing, and Commercial. Prepare examples of how you've collaborated with different stakeholders in the past and be ready to discuss how you would champion the voice of the customer across the organisation.
✨Show Your Curiosity
Demonstrate your intellectual curiosity by asking insightful questions about the company's market positioning and future growth opportunities. This not only shows your interest in the role but also highlights your proactive approach to understanding the business landscape.
