Marketo Technical Lead
Location: London (hybrid)
Contract: 6-months (maternity cover)
Includes: 1 direct report
About the role
We're looking for a technically minded Marketo specialist to own the administration, development and support of our Adobe Marketo Engage platform during a maternity cover. You'll sit within a CRM Support team, keeping Marketo secure, reliable and well governed, and working closely with Digital Marketing, CRM and Sales.
This is not a campaign-execution role . Campaign delivery and data loading sit with the Digital Marketing team. Your focus is the platform, the data and the integrations behind it.
What you'll do
Run day-to-day administration, user management, governance and data hygiene, and monitor database and API limits
Build and improve fields, forms, automations and workflows, following proper testing and release processes
Own the Marketo-Salesforce integration, troubleshooting sync issues (e.g. qualified leads not reaching Salesforce) to root cause
Support third-party integrations, including LinkedIn and BigQuery
Triage and resolve platform incidents via ServiceNow, acting as the escalation point for marketing operations
Act as the key technical contact for Adobe, raising support tickets and joining regular vendor reviews
Manage one direct report (previous people-management experience is beneficial but not essential)
What you'll bring
Strong hands-on Marketo administration experience, with a technical rather than campaign-focused background
Proven experience troubleshooting CRM sync and integration issues, ideally Marketo-Salesforce
Experience with data management, automation development and lead scoring
Experience supporting users through a ticketing system (ServiceNow or similar)
Good understanding of the lead lifecycle and CRM data flows, plus familiarity with APIs
Experience of platform governance, documentation and change management
Strong analytical skills and the ability to explain technical issues in plain business language
Nice to have: Custom Data Objects, Adobe add-ons (Dynamic Chat, Interactive Webinars), wider...
Marketo Technical Lead employer: Lorien Careers
Join a leading pharmaceutical company that values innovation and flexibility, offering a dynamic work culture where your contributions directly impact global health outcomes. With opportunities for professional growth and the ability to work remotely from Maidenhead, you will collaborate with a talented team on diverse projects across various therapy areas, ensuring a rewarding and meaningful experience in health economics modelling.
