At a Glance
- Tasks: Lead social content strategy and create viral campaigns that set trends.
- Company: Join a dynamic team at L'Oréal, a leader in beauty and consumer products.
- Benefits: Enjoy competitive pay, discounts on iconic brands, and comprehensive health benefits.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Be the creative force behind impactful social media strategies and brand storytelling.
- Qualifications: Experience in influencer marketing and social media content creation is essential.
The predicted salary is between 50000 - 65000 € per year.
Are you a social storyteller who lives for the "big idea"? We’re looking for a creative powerhouse to own our social activation and content strategy. In this role, you won’t just follow trends—you’ll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.
A DAY IN THE LIFE
- Own social activation & content strategy in line with brand calendar
- Inventing the big social idea & hook as part of the wider campaign and media plan
- Identifying the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
Social Commerce
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
- Boosting of trend-led "pull" content
- Ownership of reactive media pot to boost trend lead content
Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identifying right talent – creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
Senior Social Brand Manager - Consumer Products Division employer: L'oreal Usa
At L'Oréal, we pride ourselves on being a creative powerhouse where innovation meets opportunity. As a Senior Social Brand Manager in our Consumer Products Division, you'll thrive in a dynamic work culture that champions collaboration and creativity, while enjoying an industry-leading benefits package that includes generous discounts on our iconic brands, comprehensive health support, and robust professional development programmes. Join us in setting trends and making a meaningful impact in the beauty industry, all while being part of a company that values diversity and prioritises employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Brand Manager - Consumer Products Division
✨Tip Number 1
Get your social game on! Before you even step into an interview, make sure you're up to date with the latest trends in social media. Follow brands and influencers that inspire you, and be ready to share your thoughts on what makes their content pop.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or attend events where you can meet potential colleagues. Don’t be shy—reach out to people in roles you admire and ask for a chat. You never know who might help you land that dream job!
✨Tip Number 3
Show off your creativity! Prepare a portfolio that showcases your best social campaigns and content strategies. Bring examples of how you've turned ideas into movements, and be ready to discuss the impact they had on brand engagement.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with social commerce and influencer management, and let your passion shine through!
We think you need these skills to ace Senior Social Brand Manager - Consumer Products Division
Some tips for your application 🫡
Craft Your Story:We want to hear your unique voice! When writing your application, think about how your experiences and skills align with the role of Senior Social Brand Manager. Share your journey in a way that showcases your creativity and passion for social storytelling.
Showcase Your Big Ideas:Don’t just list your past roles—bring your ideas to life! Highlight specific campaigns or projects where you’ve invented viral hooks or built brand tribes. We love seeing how you’ve set trends rather than just followed them.
Be Data-Driven:We’re all about performance! Include any metrics or results from your previous work that demonstrate your impact on social media campaigns. This could be engagement rates, growth in followers, or successful influencer partnerships—numbers speak volumes!
Apply Through Our Website:Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at L'oreal Usa
✨Know Your Social Landscape
Before the interview, dive deep into the latest trends in social media, especially on platforms like TikTok. Familiarise yourself with successful campaigns and viral content that align with the brand's voice. This will not only show your passion but also your ability to set trends rather than just follow them.
✨Showcase Your Creative Process
Prepare to discuss your creative process in detail. Bring examples of past campaigns where you invented a big idea or hook. Be ready to explain how you identified the right talent and built brand tribes, as this is crucial for the role.
✨Understand the Metrics
Brush up on your knowledge of social media analytics and performance metrics. Be prepared to discuss how you've tracked influencer performance and optimised spends in previous roles. Showing that you can back up your creative ideas with data will impress the interviewers.
✨Be a Team Player
Highlight your collaborative skills during the interview. Share examples of how you've worked with cross-functional teams or supported colleagues in fast-paced environments. This will demonstrate that you’re not just a creative powerhouse but also someone who thrives in a team setting.
