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- Tasks: Create innovative retail plans and drive brand success in the beauty industry.
- Company: Join L'Oréal, a global leader in beauty with a commitment to diversity and inclusion.
- Benefits: Enjoy competitive pay, discounts on top brands, and comprehensive health benefits.
- Why this job: Make an impact in the beauty world while developing your marketing skills.
- Qualifications: Degree in business or marketing, with a passion for consumer insights.
- Other info: Dynamic work environment with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
Senior Retail Brand Manager – Kerastase (12 Month FTC)
Senior Retail Brand Manager – 12 Months FTC
A DAY IN THE LIFE
Be responsible for:
- Create bespoke retailer plans in “bricks” retailers for PPD brands, in line with our Professional DNA
- Support the equity of our brands, via the strongest and most relevant content + claims – working to make our ranges easy to navigate at point of sale.
- Contribute to making our brands leaders in consumer first in-store activations, showcasing our anchorage across all touchpoints
- Work closely with Commercial sales team, the Online brand manager and marketing teams to achieve brand Conso targets via shopper-centric, differentiated retailer marketing plans, owning the full shopper journey
- Shopper expert knowing the shopper inside out and providing that info [e.g., Nielsen data] to the rest of the team
- Brand management keeping up to date with brand values and vision, new launches & key brand moments
- Retailer promo plan input – Collaborating with NAMs / OBM on promo plan to drive YOY growth
- Forecasting lead the monthly brand forecasting process, liaising closely with supply chain (forecasting team)
- Own the new launch process forecasting Taking the FDL guidelines from the Product Brand Manager and working with the NAMs to create and sign-off account forecasts and hierarchy for launch
- Own Merchandising by retailer – working hand in hand with marketing and visual merchandising
- Create the in-store category execution / shopper experience, reflecting our first mindset – showcasing scientific efficacy of our products.
- Improve our range navigation at point of sale – collaborating closely with the visual merchandising team
- Build best in class retailer strategy decks grounded in data insights, working hand in hand with commercial & marketing
- Own the range review process from a brand side, collaborating with marketing, commercial & category teams to sign off
- Manage Sampling, GWP and seasonal product bundle initiatives
- Lead the briefing of retailer-specific assets, adapting content where necessary (imagery & copy)
- Monitor and improve processes to better link marketing and commercial activities
- EPOS / insights reporting cascading weekly insights to update the team on performance + action plan for growth
- Establish the product hierarchy and input to the format strategy for each brand, differentiated by retailer
WHO YOU ARE
- Experience and passion for marketing, with a shopper and consumer-centric mindset
- Educated – to a degree level, ideally with a business- or marketing background
- Marketing savvy – with the ability to take shopper and market insights all the way through to activation and ROI analysis
- Highly entrepreneurial mindset – autonomy, strategic thinking and collaboration are critical to drive our brands
- Vision – able to create and develop a vision, taking the lead on motivating the wider business
- Strong communication skills (written & verbal) and excellent presentation skills, able to influence and inspire any audience
- Creativity – attention to detail along with a genuine passion for beauty and skincare
- Know how to manage complexity in terms of number stakeholders, projects, timelines and clarity of message
- Resilience and flexibility – the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovate way
- Practical and methodical approach to problem solving
- A process driven and structured approach – with excellent project and time management skills
- Experience working as part of a team and independently
- Strong analytical skills & commercial acumen with advanced competency to draw conclusions & insights from data sets
- Prioritization skills – with an ability to drive your projects forward from start to finish autonomously
- You have advanced knowledge of Microsoft Office (Word, Excel and Power Point) & Nielsen and strong numeric ability
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they\’re at the heart of L\’Oréal\’s success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L\’Oréal. We\’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks.And there\’s lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In theProfessional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
- You can apply to up to three jobs within a rolling 30-day window.
- You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
- Please visit \”Your Application Space\” to see the jobs you have already applied to.
- Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
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Senior Retail Brand Manager - Kerastase (12 Month FTC) employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Retail Brand Manager - Kerastase (12 Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their brand values and recent launches inside out. This will help you show your passion and fit for the role during those crucial conversations.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Retail Brand Manager. Highlight your shopper-centric mindset and any relevant data insights you've worked with.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Senior Retail Brand Manager - Kerastase (12 Month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Retail Brand Manager role. Highlight your experience in creating retailer plans and managing brand equity, as these are key aspects of the job. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for beauty and marketing, and explain how your shopper-centric mindset can contribute to our brand's success. Let us know why you're the perfect fit for this role!
Showcase Your Analytical Skills: Since data insights are crucial for this position, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive marketing strategies or improve brand performance. We love numbers as much as we love creativity!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you can keep track of your application status easily. We can't wait to see what you bring to the table!
How to prepare for a job interview at L'oreal Usa
✨Know Your Brands Inside Out
Before the interview, dive deep into the Kérastase brand and its values. Understand their product range, recent launches, and key marketing strategies. This will not only show your passion but also help you discuss how you can contribute to their goals.
✨Showcase Your Shopper-Centric Mindset
Prepare examples of how you've used shopper insights to drive marketing strategies in the past. Be ready to discuss specific data points, like Nielsen insights, and how they influenced your decisions. This will demonstrate your analytical skills and understanding of the consumer journey.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams, especially in retail and marketing. Share stories that showcase your ability to collaborate effectively with sales teams, visual merchandising, and other stakeholders to achieve common goals.
✨Be Ready for Problem-Solving Scenarios
Expect questions that assess your problem-solving abilities. Think of complex challenges you've faced in previous roles and how you navigated them. Use the STAR method (Situation, Task, Action, Result) to structure your answers and illustrate your resilience and flexibility.