At a Glance
- Tasks: Drive performance media strategies to boost ecommerce growth and manage budgets effectively.
- Company: Join L'Oréal's Dermatological Beauty Division, a leader in the beauty industry.
- Benefits: Enjoy discounts on iconic brands, private health insurance, and a competitive benefits package.
- Other info: Opportunity for career growth and mentorship in a diverse and inclusive workplace.
- Why this job: Make a real impact in a dynamic environment while developing your skills.
- Qualifications: Experience in media strategy and analytics, with a passion for beauty.
The predicted salary is between 50000 - 60000 € per year.
A DAY IN THE LIFE
Accountability of the delivery of an annual performance media revenue target, and ROI. Drive forward the planning and execution of mid & lower funnel media plans, and always on performance media strategy to fuel ACD ecommerce growth across our owned websites and retail partners. You will be responsible for the execution of the ACD UKI always on paid performance budget, working with agencies & retailers to ensure a positive return on ad‑spend across campaigns. Supporting in the management of growing media budgets. Use analytics and work closely with our agency partners to identify and analyze channel, audience, creative and retailer performance, to inform both inflight optimizations and year to go planning. Partner and build a close relationship with marketing, commercial teams and retailers to ensure the execution of holistic, full funnel media campaigns, and the most strategic roll out. Monitor wider marketing strategies (Online & Offline) to build integrated, engaging consumer‑first / full funnel media plans that grow market share. Experience with social media strategy and tactics preferred (Tik Tok, Tik Tok Shop, Meta).
2P / Retailer Media & Category Eventing
Lead LDB retailer media relationships (THG Media & BMG) negotiating plans to land revenue driving media, channel executions and customer strategy. Grow share of total skincare via retailer category eventing - agreeing investment levels, channel mix and leading on media execution for 2P levers. Deliver always on transactional media strategy leveraging retailer CRM audiences, and customer segmentation strategies to deliver growth and drive retention.
Services, 1P & DTC
Define and accelerate our 1P acquisition strategy via media, reviewing performance for sustainable database growth. Support in the delivery services discoverability and grow our services interactions and musicality via media. Leadership of the affiliate channel, management of agency relationship, defining commission levels, tenancy activations and negotiating packages.
Additional Responsibilities
Scope and execute quarterly performance tests across the brands including launching new channels, alongside collecting and analyzing data to identify trends and insights. Support and manage the development of junior members within the team, including direct line management, and upskilling within the division.
WHAT WE OFFER
Our industry‑leading award‑winning benefits package shows how much we value our people. We know they're at the heart of L’Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for everyone and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top‑notch leadership programs and monthly expert talks. And there's lots more too! At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. We are committed to equal employment opportunity for all, irrespective of race, religion, gender identity, sexual orientation, national origin, age, disability, or any other protected status.
Senior Performance Media Manager - L'Oréal Dermatological Beauty Division (12 Month FTC) employer: L'oreal Usa
L'Oréal is an exceptional employer that prioritises the well-being and growth of its employees, offering an industry-leading benefits package that includes generous discounts on iconic beauty brands, private medical insurance, and enhanced family leave. The company fosters a vibrant work culture that values diversity and inclusion, while providing ample opportunities for professional development through leadership programmes and mentorship. Located in a dynamic environment, L'Oréal empowers its team members to drive innovation and success in the beauty industry, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Media Manager - L'Oréal Dermatological Beauty Division (12 Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to L'Oréal. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in interviews! Prepare examples of how you've driven performance media strategies in the past. We want to see your impact and how you can replicate that success.
✨Tip Number 3
Stay updated on trends! Knowing the latest in social media strategies, especially on platforms like TikTok, will give you an edge. It shows you're passionate and ready to innovate.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Performance Media Manager - L'Oréal Dermatological Beauty Division (12 Month FTC)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Performance Media Manager role. Highlight your experience with performance media strategies, budget management, and analytics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you the perfect fit. Don’t forget to mention your experience with social media strategies like TikTok and Meta.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight any relevant experience you have with analytics tools. We love candidates who can use data to drive decisions and optimise campaigns!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at L'oreal Usa
✨Know Your Numbers
Make sure you’re familiar with key performance metrics relevant to the role, like ROI and ad-spend. Be ready to discuss how you've driven revenue growth in previous roles, as this will show your understanding of performance media.
✨Showcase Your Analytical Skills
Prepare examples of how you've used analytics to optimise campaigns. Discuss specific tools or methods you've employed to analyse channel performance and how those insights led to actionable strategies.
✨Build Relationships
Highlight your experience in collaborating with marketing and commercial teams. Be prepared to share examples of how you’ve successfully partnered with agencies and retailers to execute full funnel media campaigns.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in social media, especially platforms like TikTok. Be ready to discuss how you would leverage these channels for performance media strategies, showing that you’re proactive and forward-thinking.
