At a Glance
- Tasks: Manage Amazon media strategy for top consumer brands and optimise budget for maximum impact.
- Company: Join L’Oréal, a global leader in beauty with a commitment to sustainability and inclusivity.
- Benefits: Enjoy discounts on iconic brands, private medical insurance, and enhanced family leave.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Shape the future of beauty while driving innovative media strategies and making a real impact.
- Qualifications: Experience in media management and a passion for consumer insights are essential.
The predicted salary is between 56250 - 68750 £ per year.
Retail Media Manager, Consumer Products Division
I am the AMAZON MEDIA MANAGERand I am responsible for defining and implementing the Amazon media strategy across several of CPD’s biggest brands and categories.
- A DAY IN THE LIFE
- Own the Amazon media budget for some of CPD’s biggest brands and categories and be responsible for implementing priorities by making strategic investment decisions based on business priorities, consumer insights and media best practices to secure sales targets.
- Allocate and optimise media spend to drive performance across media levers (Search, DSP Prospecting, DSP Remarketing), including efficient utilisation of budget during key CPD-owned and Amazon-led shopping events.
- Pitch and present the media strategy to key stakeholders in brand, commercial and cross-functional divisional meetings.
- Ensure all the campaigns deliver a cohesive consumer journey, are aligned to strategic priorities around consumer acquisition and/or retention, and follow a consistent set-up (per media golden rules).
- Work collaboratively with the brand and commercial teamsto help define forecasting, meet KPI's and generate incremental sales.
- Manage the day-to-day relationship with Amazon Ads and our media agency and nurture a strong, collaborative partnership.
- Working with the media agency, analyse performance data and provide strategic recommendations to gain insight and drive optimisation.
- Be responsible for media reporting and deep dives for the brand / commercial teams – share relevant learnings with wider team (incl. DMI and Zone).
- Constantly seek to innovate through strategies or technology. Test and scalenew formats, media mix and targeting, using data to lead decisions.
- Manage internal Amazon media files, including budget block plans, competitor media tracking, SOV performance tracking etc.
- Work with the multi-div team to ensure fair arbitration on non-branded key search terms.
WHO YOU ARE
I REPORT INTO
- DIRECT: Head of Amazon Media
MY CORE KPIS ARE
- Amazon media attributed ROAS
- Amazon NTB recruitment
- Amazon customer retention
- Amazon market share
MY DELIVERABLES/OUTCOMES ARE
- Amazon media strategy (for owned categories)
- Media Briefs for Publicis (annual, campaign)
- RTB summaries for brand/commercial teams
- PCA summaries for brand/commercial teams
- Monthly performance reporting for brand/commercial teams
- Timely and seamless delivery of campaigns
- Great working relationships with Amazon Ads, agency, CPD CDMO, Multi-Div CDMO and brand teams
I HAVE IN-DEPTH KNOWLEDGE OF
- UK & Ireland retailer media (Amazon) landscape and competitor activity
- Advanced transactional media metrics
- Amazon commercial dynamic inc. Lost Buy Box, CRAPing etc.
- Media investment impact and how it relates to the to the business’ retailer and overall P&L
- UKI CDMO / e Commerce teams initiatives
WHAT WE OFFER
- money-saving offers
- free mortgage advice
- share options
- an enhanced pension plan
- up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier!
- private medical and dental insurance
- discounted gym memberships
- onsite mental health support
- enhanced family leave for all
- up to 4 weeks of paid fertility leave
WHO WE ARE
L’Oréal is present in 150 markets on five continents.
For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales.
Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the L’Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all.
And for us, beauty must be sustainable.
The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup.
Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued.
When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives.
The beauty we find in our differences gives us the freedom to go beyond.
That’s the beauty of L’Oréal
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role.
You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
- You can apply to up to three jobs within a rolling 30-day window.
- You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
- Please visit "Your Application Space" to see the jobs you have already applied to.
- Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
- #J-18808-Ljbffr
Retail Media Manager - Consumer Products Division employer: L'oreal Usa
L'Oréal USA is an exceptional employer, offering a vibrant work culture in Greater London that prioritises inclusivity and customer engagement. With benefits like up to 50% off products, wellness initiatives, and ample opportunities for professional growth, employees are empowered to thrive both personally and professionally while contributing to a leading global brand.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Manager - Consumer Products Division
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for L'oreal Usa and show them what you can bring to the table.
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We think you need these skills to ace Retail Media Manager - Consumer Products Division
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit L'oreal Usa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at L'oreal Usa
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At L'oreal Usa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
