At a Glance
- Tasks: Lead impactful media campaigns for Garnier, driving brand performance through data-driven strategies.
- Company: Join L’Oréal UKI’s Garnier team, a leader in the beauty industry.
- Benefits: Enjoy competitive pay, discounts on iconic brands, and comprehensive health benefits.
- Other info: Be part of a diverse team committed to sustainability and inclusivity.
- Why this job: Make a real impact in the beauty world while developing your media expertise.
- Qualifications: Strong media experience and a passion for innovative marketing strategies.
The predicted salary is between 45000 - 55000 £ per year.
We are on the lookout for a passionate and strategic Media Manager to join L’Oréal UKI’s Garnier team to orchestrate and lead impactful, data-driven campaigns across all Garnier Skin and Hair product categories.
You will lead budget allocation, agency partnerships, and innovative media activations while maximising ROI; playing a key role in driving our brand performance in collaboration with our dynamic cross-functional teams.
- A DAY IN THE LIFE
- Strategic Media Planning & Budget Management
- Oversee Garnier media budget allocation, defining priorities, and making data-driven investment decisions aligned with business goals (market share, consumer targeting, etc.) while adhering to budget and governance rules.
This includes strong, seamless collaboration with brand and finance teams on spend management and phasing.
- Agency Partnership & ROI
- Inspire and mobilise our media agency partners, leading this relationship to develop and execute high performing full-funnel media plans in partnership with our wider brand teams.
Incorporate best practices and learnings from internal studies (BETi Q, Rules of Engagement) to maximize media ROI.
- Data-Driven Media Activation
- Drive the adoption of 1P data in media campaigns, leading test-and-learn initiatives and 2P activations to optimise performance.
- Competitive Analysis & Innovation
- Analyse competitive investment trends, media mix, and creative strategies to inform Garnier's media approach and identify innovative opportunities, collaborating with the multi-divisional media team to ensure the brand remains at the forefront of media best practices.
- Stakeholder Management
- Cultivate strong, collaborative relationships with key internal stakeholders (brand, advocacy, online teams) and external partners (media agencies, platforms, retailers, networks) to drive effective communication, collaboration, and the achievement of business objectives.
- Team Development & Media Expertise
- Provide media expertise and support to the brand team, fostering media upskilling and knowledge sharing within the team.
Who You Are
- Strong media expertise & experience; analysing, owning & delivering full funnel media plans; with a passion for breaking new ground when it comes to local activation magic.
- Strong expertise & understanding of the role of different media channels & platforms, objectives & measurement techniques.
- Media planning experience on traditional & digital channels.
- Demonstrable experience in relevant media roles (agency, group or advertiser).
- Strong interest in media, market developments and innovation, with curiosity to try the unproven
- Comfortable with data analysis and budget management within complex environments.
- Strong understanding of Retail Media
- Experience of matrix structures and reporting lines.
- Effective, engaging communicator with strong written & verbal communication skills with ability to articulate complex or technical matters in a simple way across all levels of the organisation.
- A positive attitude to ambiguity and able to tackle problems with a structured approach
- Ability to build strong, collaborative working relationships with internal teams and agency partners.
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people.
We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan.
Love our brands?
You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier!
Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support.
We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Who We Are
L’Oréal is present in 150 markets on five continents.
For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales.
Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratise the best of beauty, which means bringing beauty to all.
And for us, beauty must be sustainable.
The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, NYX Professional Makeup and Essie.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued.
When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives.
The beauty we find in our differences gives us the freedom to go beyond.
That’s the beauty of L’Oréal.
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Media Manager - Garnier, Consumer Products Division employer: L'oreal Usa
L'Oréal USA is an exceptional employer, offering a vibrant work culture in Greater London that prioritises inclusivity and customer engagement. With benefits like up to 50% off products, wellness initiatives, and ample opportunities for professional growth, employees are empowered to thrive both personally and professionally while contributing to a leading global brand.
StudySmarter Expert Advice🤫
We think this is how you could land Media Manager - Garnier, Consumer Products Division
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for L'oreal Usa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like L'oreal Usa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with L'oreal Usa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at L'oreal Usa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Manager - Garnier, Consumer Products Division
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit L'oreal Usa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of L'oreal Usa:Show us that you’ve done your homework! In your application, briefly mention what you admire about L'oreal Usa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at L'oreal Usa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at L'oreal Usa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At L'oreal Usa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
