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For Companies At a Glance
- Tasks: Optimise marketing spend through data-driven insights and manage multiple projects.
- Company: Join L'Oréal, a global leader in beauty with a commitment to innovation.
- Benefits: Enjoy competitive pay, discounts on iconic brands, and comprehensive health support.
- Why this job: Make a real impact by driving ROI and collaborating with top brands.
- Qualifications: Experience in analytical consulting and strong skills in data manipulation and storytelling.
- Other info: Dynamic environment with opportunities for growth and learning in a diverse team.
The predicted salary is between 36000 - 60000 £ per year.
As a strategic marketing effectiveness manager, you will fuel optimisation of marketing spend, through data driven decision making. Reporting to the Head of Marketing Measurement in our central CDMO multi-division team, this role will work closely with multiple L’Oreal brands to: Understand their brand objectives, craft analysis, scope MMM projects and deliver insights and optimisations on marketing mix.
A Day in the Life
The objective of this role is to answer key business questions, drive ROI and sell out improvements. The role will be highly varied, with opportunity to work with multiple stakeholders across the business locally and globally.
- Own and deliver up to 9 MMM projects per year
- Own the data collection and validation process in partnership with modelling partners
- With Head of Marketing Measurement craft and deliver insights based on MMM consolidations
- With brands, craft strategic optimisations based on past MMM performance
- Work closely with modelling partners to project manage and schedule deliverables on time for key strategic moments
- Foster strong relationships across multiple functions including marketing/finance/data
- You will be a consultative expert to divisions and encompass all elements of advanced analytics.
- You will drive upskilling and understanding of complex topics with simple actionable story telling.
Who You Are
- Demonstrable prior experience in analytical consulting, preferably within marketing or media.
- Expertise in MMM methodology, or equivalent transversal understanding of statistical principles
- Understanding of (MMM) data collection process
- Strong excel skills and proficient in manipulating large data sets
- Strong presentation and story-telling skills
- Excellent project management skills
- Stakeholder management skills, building relationships with modelling providers, brands and division experts
Advantageous, but not essential: Understanding of media and media optimisation would be highly advantageous, Experience working in a large matrix organisation/experience with local/global dynamic would be advantageous but not essential, Experience within FMCG/CPG
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they\’re at the heart of L\’Oréal\’s success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L\’Oréal. We\’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland. It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
- You can apply to up to three jobs within a rolling 30-day window.
- You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
- Please visit \’Your Application Space\’ to see the jobs you have already applied to.
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Marketing Effectiveness Manager employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Effectiveness Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to L’Oréal. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for interviews by diving deep into the brand objectives of L’Oréal. Show us you understand their marketing strategies and how your skills can help optimise their spend. Tailor your examples to highlight your analytical prowess!
✨Tip Number 3
Don’t underestimate the power of storytelling! When discussing your past experiences, frame them in a way that showcases your impact on ROI and marketing mix optimisations. We love a good narrative that highlights your achievements.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Remember, we’re looking for passionate individuals who want to make a difference!
We think you need these skills to ace Marketing Effectiveness Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Effectiveness Manager role. Highlight your experience with MMM methodology and data-driven decision making, as these are key aspects of the job.
Showcase Your Analytical Skills: We want to see your analytical prowess! Include examples of how you've used data to drive marketing optimisations in previous roles. This will help us understand your approach to problem-solving.
Craft a Compelling Story: Your application should tell a story about your journey in marketing analytics. Use clear and engaging language to explain your past experiences and how they relate to the role at L’Oréal.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, you can easily manage your applications from there.
How to prepare for a job interview at L'oreal Usa
✨Know Your Numbers
As a Marketing Effectiveness Manager, you'll be dealing with data all the time. Brush up on your understanding of marketing mix modelling (MMM) and be ready to discuss how you've used data to drive decisions in past roles. Bring examples of how your analytical skills have led to successful outcomes.
✨Craft Your Story
You’ll need strong presentation and storytelling skills, so practice explaining complex data insights in a simple way. Think about how you can turn your experiences into a narrative that highlights your impact on marketing effectiveness and ROI improvements.
✨Build Relationships
Stakeholder management is key in this role. Prepare to discuss how you've successfully collaborated with different teams in the past. Think of specific examples where you’ve fostered strong relationships and how that contributed to project success.
✨Project Management Prowess
With multiple projects on the go, showcasing your project management skills is crucial. Be ready to talk about how you’ve managed timelines, coordinated with various stakeholders, and ensured deliverables were met on time. Highlight any tools or methodologies you use to keep everything on track.
